Message Boards
Today's Active Topics Today's Active Cases Browse Forum Categories My Recent Activity My Messages Private Groups My Marked Threads My Subscriptions
Today's Active Images Today's Active Polls Most Active Topics Global Townie Map Advanced Message Board Search Message Board Terms of Use

Product Profile: Patient News

Start Discussion

Patient News
Dental Marketing that Grows Your Practice

Newsletters work. The team at Patient News has been making this statement since they launched their dental marketing company more than 21 years ago. Now a 2014 comprehensive six-month study has proven that not only do newsletters work when it comes to patient acquisition, they drive 70 percent more new-patient calls than postcards.

The study was conducted in 300 unique demographic markets across the country and touched more than 4,000,000 consumers. The head-to-head newsletter-to-postcard battle pitted the same content, the same imagery, the same offers and targeted the same recipients. The study proved that for every ten calls a postcard generates, a newsletter will generate 17. That’s significant.

It also makes perfect sense. Women make over 90 percent of dental buying decisions and they need quality information and confidence-building before committing to a high-value service like dentistry. And it’s not just women. According to the Custom Content Council, 73 percent of people prefer to get information about a business in a collection of articles rather than in a traditional ad.

While the change in economic conditions and increasing competition from solo and group practices has elevated the interest in patient acquisition services, there’s more to Patient News. They’ve been helping dentists grow their practices with a wide variety of marketing solutions for both new-patient acquisition and patient retention. This means they’ve worked with thousands of dentists, have unlimited dental content that has been reviewed by dentists just like you, they understand our industry and understand that every practice is unique.

To summarize the advantages of Patient News:

  1. Their process—It’s a complete and thorough marketing system from acquisition to retention that includes identification of individual goals, list development, distribution, tracking, team training and ongoing analysis for continuous improvement. They’re a true business marketing partner.
  2. Their depth of content—Creating and curating relevant and valuable content for the dental consumer is at their core and is a key ingredient to the success of their clients.

  3. Their results—Educational content assists dentists to communicate with patients and prospects without selling. It’s delivering information that drives the desired patient behaviors.

  4. Their service—Clients receive a 100 percent satisfaction guarantee for excellent service and product quality. They boast an NPS (Net Promoter Score) rank of 86, putting them in the same category as companies like Amazon and Zappos. As compared to 70,000 organizations, they’ve been awarded Top 100 Employer status four times, and with average staff tenure at nine years, clients receive real-time expert advice and support delivered with honesty and professionalism. There are other suppliers that do some of what they do, but none do all of what they do. Patient News offers a proven, reliable and trusted system that helps dentists gain and secure important market-share, increasing new-patient growth and practice value. At Patient News, it’s their company-wide goal to ensure their clients stand out in their respective communities. They are committed to their clients’ success and work tirelessly to provide products and services that build and strengthen doctor-patient relationships.



    For more information or to request a free marketing portfolio, call 877-980-0080.

Dentaltown Magazine
September 2025
Dentaltown Magazine September 2025 Read Current Issue Read Archived Issues
Sponsors
Townie Perks
Townie® Poll
Who or what do you turn to for most financial advice regarding your practice?
  
Site Menu
Message Boards Magazine Continuing Education Podcasts Blogs Classifieds Dental News Events Townie® Poll Ebooks Townie Choice Awards
Company Info
Contact Us Advertise With Us Howard Farran DDS, MBA Policies and Agreements
Site Help
Sally Gross, Member Services Specialist
Phone: +1-480-445-9710
Email: sally@farranmedia.com
©2025 Dentaltown, a division of Farran Media • All Rights Reserved
9633 S. 48th Street Suite 200 • Phoenix, AZ 85044 • Phone:+1-480-598-0001 • Fax:+1-480-598-3450