
THEFUTUREISNOWHERE
Most people decode this un-spaced word and see “The
Future is Nowhere.” What I meant to say is, “The Future is
Now Here.” Quite a different interpretation of the same
input to your brain – an instantaneous paradigm shift that
allows us to see the problem and/or solution differently. By
looking at it with new eyes we can see it in a fresh way. The
same goes for the dentist-laboratory relationship.
If I asked you what exactly the dental-laboratory relationship
is, the automatic functionality of your interpretive brain
might say, “They make my restorations.” However, if that
was all we could “see,” we might be blinded to all of the possibilities
the relationship holds, and the benefits it provides.
The dentist-dental laboratory relationship has changed
and continues to evolve dramatically and rapidly. No longer
is a lab just the place you send your impressions to get
restorations made. The communication channels are more
robust, materials and technology have advanced and the
roles we bring to the restorative process on behalf of the
patient have changed.
The landscape of our profession has evolved as well
(perhaps devolved would be appropriate). This paradigm
shift is huge and it creates risk to the status quo of how we
do business. Competition is waxing. Patient demand is
waning. Expenses are zigging while profitability is zagging.
The population is aging, requiring shift in types of services and solutions we provide. All this technology requires more
capital expense. DSO (Dental Service Organizations) proliferation
and insurance reimbursement discounts are
changing the power structure and more!
Let’s take a deeper look at the various components of
the dentist-laboratory relationship communication, clinical
materials/technology and roles, and
see how looking at it with a new
paradigm can reduce your stress,
improve predictability and make
you more profitable.
Communication
Long, long ago, in a place far
away (1981), I had no cell phone,
fax, intra-oral scanner, 3D cone bean, digital camera, Easy
Shade or computer in my dental practice. Neither did my
lab. I took analog impressions made from goopy materials
that gagged the patient. I shot Kodachrome 64 slides that I
had to wait a week to have developed. I wrote out labs slips
by hand and called my lab guy on a landline. I trusted my
colorblind dental assistant and my own eye for shade and
didn’t need 3D imaging because we didn’t place or restore
implants. It was the dark ages, but now it has shifted.
Today, Lee Culp CDT, our Chief Technology Officer at
Microdental and all-around incredible technician/artist/
ceramist, and I share images in real time about cases using the
Internet clouds and our iPhones. Implant placement guides, contour and shade issues, as well as overall facial aesthetic
characteristics are all commonplace nuances to how we communicate.
I don’t think Lee even has a landline or slide projector
anymore. Our only language barrier is that he speaks
Apple-ease while I use a broken Apple/PC dialect. When we
lecture and present together, he needs a special dongle to hook his thin-air-cloud-Apple thingy to the projector. Our presentations
are going to the cloud soon and a bluetooth interface
will help us project them holographically in the middle of a
space right in front of each attendee (just kidding).
Another friend of mine from Virginia, Dr. Chong Lee,
an incredible dentist and LVI faculty has developed an
application for the iPad that lets the patients describe what
they see using video capture, sets expectations for results, is
used to communicate with the laboratory and serves as a
“before” to compare to after the work is done.(www.leeohdds.com/)
We have come a long way, baby!
These broader, deeper and more precise communication
tools may feel challenging to apply and use at first, but they do make life, our dentistry and our practices more predictable
and less stressful. They cost money, but they do
usually provide a solid return on investment. If you own an
intra-oral camera and use it less than once a day, try setting
a goal of 25 percent of your restorative and hygiene
patients. You will be amazed at the improved case acceptance
and hygiene retention. The collaboration between specialists
and laboratory technicians on cases is far more
patient-centric, timely and successful. Patient health is
improved, we get to do more of the dentistry that fulfills us
and we can be more productive per hour.
Clinical Materials and Technology
Porcelain fused to metal, full gold and all Ceramic feldspathic
jacket crowns were pretty much all we had back then.
Today, lithium disilicate, nano-ceramics, nano-composites,
improve Lucite reinforcements and materials like Vita’s
Enamic dominate the landscape. Monolithic zirconia is
running PFMs out of town (can’t wait to cut some of those
off down the road) and there are more millable, printable
and pressable options today than you can imagine. PFMs
that are still being done are more often scanned and laser
sintered than waxed and cast like we did in dental school.
Digital dentures are almost here and digital impressions will
replace goop in a few/several years.
Materials selection, appropriate use and application are
real challenges today. It usually takes an intense collaborative
effort between technician and restoring clinician to
arrive at the best material choice, application and final
restoration for the patient. What material? Over what
framework or coping material? Milled? Pressed? Waxed then
cast? Waxed then pressed? Pressed monolithic? Layered
porcelain? Over what coping or framework material? Here
we go again…! You need a PhD in metallurgy or ceramics
to figure this out alone. Today we need our lab technician
to be much more involved when we plan a case. Once I have
prepared and impressed the case, it is hard to go back and
change materials if a better one is suggested. Measure twice,
cut once. Just like carpenters.
Wait, there is more! Does my lab make the material
themselves or are they small and have to outsource? Does it
go overseas or just across the country or street? Does my lab
have certified dental technicians and are they a Certified
Dental Lab? The odds are very low on that one. According
to the National Association of Dental Laboratories there are
only approximately 400 certified dental labs in the United
States today, out of some 7,000 labs total. The majority of
dental labs today are still small, one-to four-person operations
and some work out of a basement or garage (go to
DentalLabs.org to view more information about certification and material verification). Only six states even require
dental laboratories to register with the state. In Canada,
every province is required to have at least one Registered
Dental Technician per lab (equivalent to our CDT).
And more still! The chairside milling of restorations
(bypassing the lab all together) has grown to about 12 percent
of dentists since the launch of the initial CEREC
almost 30 years ago. Dr. Gordon Christensen, at a recent
meeting in Chicago, stated that he believes the final market
penetration may approach 25-30 percent. The majority of
dentists simply do not want to do lab work to reduce their
lab bill. The ones who do often utilize auxiliaries to help. At
$400-$500 per hour chairtime, spending 30 minutes
designing and milling a crown may be the most expensive
lab bill you don’t think you pay! If you like doing lab work
(I do) have at it. If not, find a good lab.
Changing Roles
As a dentist in the early ‘80s, I saw my lab as the
provider of the restorations my patients needed. They sometimes
made recommendations or helped me treatment plan
(especially partial denture design) but not intentionally. I
didn’t reach out to them as collaborative restorative design
partners that enhanced patient outcomes. In fact, if they did
suggest too much change, improvement or new materials, I
would get mad and change labs. They were subservient
providers of a commodity-like solution for my patients. A
crown was a crown was a crown... as long as it had acceptable
fit, form and function.
Today we see the incredible cannibalization of the PFM
business by full-contour zirconia as a business solution to
the rising cost of precious alloys. Your lab helped manage
your cost of goods sold (business language) by using an alternative
material that still met your goals and objectives. Labs
provide continuing education that can enhance my practice
growth, development and financial success. No longer do
labs simply host manufacturer-sponsored techno-clinical
training events that often seem like sales events disguised as
CE. Smart labs in this millennium provide business and
practice development as well as leadership opportunities to
help us be more successful and less stressed. Last time I
checked, the dental school curricula still lacked adequate
business education, leadership training and practice management
modules that we need so much. When labs are
involved in clinical education programs, the engagement is
usually of a much higher order. At Microdental, we have a
lab on the campus of LVI and I serve as visiting faculty at
the Pankey Institute in Key Biscayne, Florida. Scott Ward
from Ward Dental Lab in Michigan was recently awarded
the Ida Gray award from the University of Michigan Dental School. He is the first non-dentist to do so. Chris Morris,
the manager of ADL Dental Lab in Louisville is on site at a
surgical all-on-four implant placement at least once a week!
The dental laboratory and dental landscape have
evolved and continue their rapid change. More than 13 percent
of dentists now practice as part of a dental service
organization. This “consolidation” of dental practices into
huge 300 and 400 practice groups like Aspen Dental and
Pacific Dental Services is mirrored on the laboratory side.
When I graduated from dental school there were more than
12,000 laboratories and 60 accredited dental lab programs
in the United States. Today, there are less than 20 schools
and less than 7,000 labs. Consolidation, although slow to
start, is accelerating rapidly. Glidewell is the largest dental
lab in the U.S. today followed by National Dentex and
Microdental, which are laboratory groups. Most labs have
created an economy price line of products to help manage
the reduced reimbursement we often see with PPO insurance.
Many of those labs (not Microdental) have turned to
an off-shore solution where the products are made in China,
Costa Rica, the Philippines or elsewhere. Some dentists
resent this and the fact that they are often not informed of
the country of origin even though it is required by law.
So, What are We to Do?
Find a lab you can trust that is certified, technicians you
can communicate with and make sure you all have the
patients’ best interests as your goal. Look for partners who
will help you solve your clinical and practice problems, not
theirs’. Stay informed; take meaningful continuing education
that balances your growth clinically and behaviorally.
As Dr. Pankey used to say, “Don’t be the first on your block
to try everything new that comes along... but don’t be the
last either.”
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