Choices. We feel better when we have choices because it means we’re in control.
However, there is a saturation point where the number of choices becomes so overwhelming
that you might be unable to make a decision. When I was in grade school,
there were three major TV networks, ABC, NBC and CBS. Finding a show to watch
was a fairly simple process. Today there are literally hundreds of TV channels competing
for your attention. Thanks to the invention of the remote control, we are able to
browse these channels with ease.
When it comes to dental products however, there is no remote control. You can
attend a large trade show such as the ADA Annual Session, Greater New York Dental
Meeting or Chicago Midwinter Dental Meeting, and browse the aisles of products
organized into manufacturer booths. This, in my opinion, is one of the best ways to
connect directly with the companies that make the products you use every day. They
can provide advice on indications and review the directions as this is most often the
cause for dissatisfaction with a product. Dental meetings are a two-way street and the
smart companies are also there to listen to their customers. Take the time to tell them
about your clinical challenges as this is the genesis for new product development.
According to a 2011 Dentaltown poll, approximately 44 percent of dentists attend
at least one major trade show each year. That leaves the other 56 percent to rely on
other sources for product information. Naturally, my favorite source of product information
and discussion is Dentaltown.com. We provide an online resource accessible
24/7/365 where you can discuss any dental topic with dentists from around the world.
Whether you visit a trade show every year or you live the life of a hermit, take advantage
of this terrific resource.
In a few short months Dentaltown Magazine will announce winners of a very
important vote. It does not matter if you are Democrat or Republican, Tea Party or
Green Party, I’m not talking about the Presidency; it’s Townie Choice Awards time!
The voting season is upon us and it is time to make your voice heard throughout the
profession. Are you total-etch or self-etch? Do you use polyvinyl or polyether? Is there
an E4D or CEREC in the office? And so much more.
If you complete the entire ballot before July 20, you will be eligible to win $500 in
our Earlybird drawing. A second random drawing will occur in September at the close
of voting. The prize includes $1,000 and your photo on the cover of the December
2012 issue of Dentaltown Magazine! The ballot is organized into sections to allow voters
to complete it in multiple sessions or all at once.
Your feedback each year helps to improve the balloting experience. I’m excited to
announce that this year we will offer an opportunity to customize your ballot. This
member-generated suggestion will remove any items from the ballot that you do not
currently own. It works like this: After you register to vote and verify your information,
you will see a screen that contains a list of items. Simply mark yes or no if you
have the item in your office. The “no” responses will not appear on your ballot. If, on
the other hand, you don’t want to take that extra step, there will be an option for you
to bypass the checklist and go straight to the full ballot.
If you have any suggestions for next year, please be sure to let us know. We want
your input. Thanks again for taking the time to vote. It is as important as flossing.
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