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Product Profile: Officite

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Officite Mobile Web sites: Reach Patients Anywhere, Anytime
Just as the Internet has grown and evolved in the last decade, so have the devices people use to access online information. Where a desktop computer was once the preferred method for accessing the Web, nowadays people are going mobile – using smartphones and tablet computers to stay connected on the go. Whether you’re in the comfort of your home, at the office or sitting in the local sandwich shop, you can connect to the Web from virtually any place and at anytime. In fact, mobile Internet searches have grown by four times since 2010. And by 2013 more people will use their mobile devices than PCs to get online. For these reasons, a mobile Web site is an important component in reaching and communicating with your existing patients, as well as generating new patients.

Due to a mobile device’s small size and slower speeds, many images, videos and Flash content that would normally appear and perform properly on a PC need to be modified for clear viewing on a smartphone or tablet computer. This is a complex process that involves decreasing image size, improving performance speed and recreating the look and feel of your Web site to a mobile format that reflects the branding of your full site.

Officite offers a true mobile Web site solution for dentists, re-creating a practice’s traditional site to a mobile format that not only performs on a desktop computer, but works seamlessly on the small dimensions of a patient’s smartphone or tablet.

Complete Usability on All Mobile Devices
Officite’s mobile Web sites work with all of the major smartphones and tablets, including iPhone, Blackberry, iPad and Android. Similar mobile Web site products offer patients a oneor two-page version of their traditional site, minimal content and limited usability. These products function more like a landing page for contact information, not an interactive Web site, and certainly don’t provide a good user experience. Officite’s mobile Web sites mirror the display and messaging on your traditional site, giving your patients the same meaningful experience on their phones that they would get on their desktops.

Ease of Use
In the majority of cases, when a patient visits your Web site from their smartphone, they are ready to take action, whether it be calling for an appointment or finding directions to your office. Officite’s Web sites are built precisely for mobile devices, meaning they are easier to navigate using touch, and help patients get to the information they’re looking for faster. Once your site is mobile-ready, visitors – both existing and potential patients – will be able to easily and instantly navigate the content of your site on a cell phone, including mobile-specific features such as instant click-to-call, doorto- door office directions, appointment requests and access to social media sites and patient reviews.

Content Adaptability
Updating your Web site is an important part of keeping your site relevant. Officite’s mobile solution allows for easy content changes for both your traditional Web site and your mobile site. Any edits and changes made to your full-sized Web site will automatically be reflected on your mobile site, allowing for single-source editing that translates to Web site updates across every device.

Conclusion
Officite’s mobile Web site solution offers complete functionality and an engaging, easy-to-use interface that allows for more effective and efficient marketing than ever before. Patients who visit your site from a mobile device will enjoy the same great features and content that is available on your traditional site, and your practice will receive an increased flow of phone calls and appointment requests as a result of your high-performing mobile Web site.
Company Contact
For more information about Officite mobile Web sites, visit www.officite.com or call 800-908-2483.
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