Townie Meeting
by Benjamin Lund, Editor, Dentaltown Magazine
Townie Meeting turns 10 this year! In case you even need a reason to get to Las Vegas next month to celebrate with Townies
from all over the world, we spoke to Townie Meeting Coordinator Leslie Hollaway to get the inside scoop on how the meeting is
put together and what we can all anticipate this year.
Leslie, tell us a little bit about your role as Townie
Meeting coordinator.
Basically, I oversee all aspects of the meeting – from soup to
nuts. Dr. Tarun “T-Bone” Agarwal and Dr. Sameer “socalsam”
Puri are the visionaries and I just make it happen.
You’re too modest, Leslie! So, this being the 10th
annual Townie Meeting, what sort of special events
do you have lined up?
We are very excited about celebrating the 10th year of
Townie Meeting. There will be 10th anniversary giveaways for
the attendees, some fun activities at the opening party and a
drawing at the Closing Beer Bash for an exciting giveaway.
How long does it take for a Townie Meeting to come
to fruition? Can you tell me about some of the logistics
behind the scenes?
A Townie Meeting takes an average of 18 months to plan. It
all starts with the hotel contract negotiation. Next is logo development
and future Townie Meeting collateral to hand out at the
current meeting, and Web site development.
After the current meeting concludes, Tarun, Sameer and I
meet to tweak the meeting schedule, review suggestions, work
on the curriculum, develop a marketing plan and argue about
the party theme (we really do read all of the evaluations and suggestions).
Then we get the ball rolling with the exhibit hall layout,
exhibitor recruitment, attendee registrations and all the
other details of planning.
The two weeks before the meeting starts is an entirely different
story, in one word I would call it “mayhem.” It’s hard to see
the finish line, but then everything starts falling into place. The
goal is to make sure everything is organized by the time we arrive
at the hotel so everyone can enjoy the weekend. We are also
lucky to have an experienced registration staff who can handle
any request and very fortunate for Dr. Glenn Hanf who organizes
both the golf and poker tournaments.
During the meeting, “behind the scenes” is pretty relaxed.
Since this is our 10th year, we don’t have to re-invent the wheel.
Logistics-wise, I meet with the hotel, then with the guys to
review the entire weekend, give them their jobs and then pray
Tarun doesn’t offend anyone while on stage (laughs).
Tell us about some of the speaker highlights this year.
Well, it would not be a Townie Meeting without Dr. Howard
Farran kicking off the meeting. We are also fortunate to have Dr.
Mark Hyman, Dr. Gary DeWood, Drs. Rich and David Madow
and Trisha O’Hehir from Hygienetown on the main stage. As far
as continuing education, T-Bone and Sam take great pride in
providing cutting-edge courses. This year the curriculum is
extremely diverse. We have courses in implants, ceramics, bone
grafting, ortho, team communication, perio, practice productivity,
prosthetics, social media, Internet marketing, CEREC and
AMD Laser courses to name a few.
What’s the theme of the Townie party this year?
The Opening Party theme is James Bond. The Cosmopolitan
Hotel lends itself well to this theme. There is even a bar called
Bond in the hotel.
Do you have any cool costume suggestions for us?
The Dentaltown.com message boards have already been
buzzing with some amusing costume suggestions. I think Jaws
would definitely be appropriate, also Goldfinger, Odd Job, Q,
M, a Bond girl or dress as though you will be playing baccarat
at a Monte Carlo casino.
What is the number-one reason a dental professional
should attend the Townie Meeting this year?
In addition to providing exceptional education that can be
applied chairside Monday morning, the parties are fabulous and
set in a relaxing environment that encourages socializing and the
development of new and lasting friendships (I know that’s two
things but it’s true).
Thanks for your time, Leslie! See you next month! The
2012 Townie Meeting takes place April 25-28 at The
Cosmopolitan of Las Vegas in Las Vegas, Nevada. For
more information, visit www.towniemeeting.com.
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