Product Profiles


VivaPen
A Time-saving Innovative Delivery Form for Adhesives

Usefulness
One of Ivoclar Vivadent's newest product introductions, the VivaPen, has been developed to provide time-saving and economical application of adhesives directly in the mouth. The VivaPen system features a unique ergonomic design that allows for easy and clean application of adhesives during dental restoration procedures. These features also enable faster application times while eliminating the need to utilize other tools during the bonding process.

Functionality
Featuring a simple-to-use, one-click dispenser located on the side of the unit, the VivaPen system has been ergonomically designed to offer comfort to the operator. Snap-on cannula brush tips have been specifically engineered to maintain a minimal residual volume when compared to traditional metal tips. This allows clinicians to apply the exact amount of adhesive, eliminating product waste and cutting costs. Additional applications may be applied as necessary since more adhesive is just one click away. Each VivaPen contains enough adhesive for approximately 120 applications and includes a fill-level indicator allowing clinicians to closely monitor the remaining amount of adhesive.

AdheSE One F AND ExciTE F
The VivaPen was specifically designed to dispense adhesive products such as AdheSE One F, a seventh-generation self-etch, and ExciTE F, a fifth-generation total-etch. AdheSE One F and ExciTE F have been developed to provide considerably higher bond strengths and a marginal seal, reducing post-operative sensitivities. Both adhesives achieve bonding with the added bonus of fluoride release. Utilizing the VivaPen system, ExciTE F and AdheSE One F offer predictable, consistent solutions for a variety of restorative procedures.

Benefits to Clinicians
With the VivaPen delivery form, clinicians now have the ability to consistently provide patients with perfectly sealed and bonded restorations. VivaPen provides more precise placement for both direct and indirect restorations (using ExciTE F), allowing clinicians to cut costs since only one delivery tool is needed. Using the VivaPen is simple, cost-effective (approximately 120 applications per unit) and predictable. Clinicians need only attach the cannula brush tip, position it properly for optimal placement and "click" the mechanism to saturate the brush with adhesive. With this direct and accurate placement, clinicians can expect a perfectly seated restoration, with little-to-no patient post-operative sensitivity.

Company Contact
For additional information, visit www.ivoclarvivadent.com or call 800-533-6825.


Azenic Disposable Handpiece
The Azenic DHP Protects Your Investment in Your Primary Handpiece

Whether it's a KaVo, Midwest or Star, your high-speed handpiece is the most indispensible tool in your operatory. From final finishing touches on crowns and bridges to the most delicate reductions of decayed enamel, the utmost precision from your high speed is essential. Yet as we all know, grinding away at long-span metallic substructures or zirconia crowns and bridges can wear down bearings, shred turbines and rob your handpiece of the speed and precision you depend upon. This is why the next-generation disposable handpiece from Azenic is so intriguing.

Disposable Power to Spare
When the first disposable handpiece was introduced over a decade ago, that's how it felt – disposable. However the Azenic makes you think handpiece first and disposable a distant second. Weighing in at less than one ounce, the Azenic offers a surprisingly well-balanced alternative to your primary handpiece. But don't let the light weight fool you – it has cutting power.

Generating an impressive 20 watts of peak power, the Azenic pours out 325,000RPM under normal PSI. That means it maintains power, even under load, which makes it an ideal tool to use when you're faced with a punishing reduction that you'd rather not perform with your primary handpiece.

The Azenic is a true jack-of-all-trades that can be used for any procedure including routine reductions, emergency situations, cases where infection control is paramount, travel situations, as well as any other time you'd rather give your primary handpiece some down time. Lest anyone think the Azenic is without shortcomings, most who try it will acknowledge that all that power generates a decent amount of noise. Typically about 15 percent more than a non-disposable. And it's also true that the Azenic won't offer the same absolute precision as your primary handpiece. Neither of these shortcomings is severe enough to dissuade those who tested the Azenic from using it.

Sold in boxes of 12, the Azenic DHP disposable handpiece runs $15 per unit. For less than the cost of a typical turbine replacement or rebuild service, you can have a box of a dozen, individually wrapped Azenic handpieces, ready for use. Depending on how many times you send your primary handpiece out for service, which incidentally is another ideal time to have the Azenic on hand, it could pay for itself rather quickly.

Having a box of Azenic's on hand will enable you to delay costly and inconvenient handpiece repairs, extend the life of your favorite handpiece by a few years and protect your patients from cross contamination.

Company Contact
For more information, visit www.azenic.com or call 888-347-7576.


RateYourSmile.com
Online Consultations and the Virtual Dental Professional

Until now, patients who wanted to have answers to their smile dilemmas had to book an appointment, take time off work and sometimes travel long distances to see their favorite dentist. Now they can get complimentary advice quickly and confidentially with RateYourSmile.com (RYS). The program helps dental professionals make an important first impression with people interested in a more attractive smile.

Star Appeal
One of television's brightest smiles, Stephenie LaGrossa from TV's Survivor has joined up with RYS to offer some unique marketing opportunities. LaGrossa is featured on one of several audio CDs in the associated "Ticket to a New Smile" promotion. She recently married Phillies pitcher Kyle Kendrick and their glamorous wedding photos grace the cover of one of the custom CDs titled, "Smile Makeover Tips for the New Bride."

How it Works Once a clinician registers with RYS, he or she uploads his or her practice information and a link is generated. Dentists can use this link on their own practice Web sites and in online ads. Virtual patients select a member by city listing and can upload questions, photos or a video link. The beta-testers have found most respondents are female and about half of those that decide to post a question soon end up in the doctor's office. To reduce patients from "shopping," the virtual patient is allowed only one member selection every 72 hours.

VIP Program
For a modest premium, members can upgrade to the "Featured Smile Expert" level, which immediately give the doctor a higher profile. These members are listed in the top three for the city selected, and have access to the marketing upgrades including recorded interviews and marketing audio CDs. They also become the company spokesperson for the local media. There are currently four niche CDs covering cosmetic dentistry, orthodontics, short-term braces and a bridal version (all produced in cooperation with recognized authorities in their fields, including Dr. Brian LeSage). CDs can be customized and feature member practice information which produces a marketing piece that beats a business card/brochure. By teaming up with a corporate disc company, the CDs can be sent to targeted lists to provide a soft sell for the member.

Great ROI One beta-tester found herself featured in three separate TV appearances and immediately noticed a bump in new clients. Another doctor uses the system to pre-screen potential patients who are sometimes a hundred miles or more away. RateYourSmile.com is set up to pay for itself after the first new lead, but if a savvy dentist makes full use of the strategies suggested, the upside can be stellar, and let's be honest, it could be fun to analyze smiles poolside with an iPad.

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Sally Gross, Member Services Specialist
Phone: +1-480-445-9710
Email: sally@farranmedia.com
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