Web Site Remodel
We have had a Web site for our practice since we opened our
doors eight years ago, and the time had come to update my site.
Through a friend, I contacted a local Web designer named Matt
Rhoton, and I think he did a terrific job. The difference in my
home page is dramatic. I had a number of goals in mind as I
began the remodel: create a site that is easier to maintain,
improve online visibility and incorporate social media. We
started by building the new site on WordPress. WordPress is an
open source blog publishing application that has evolved into a
great tool to develop an entire site. The blog is a key feature of
our new site because it provides a simple interface to add fresh
content and improves site visibility on the Web. Also, the
WordPress interface is very simple to use when you need to make
changes to any part of your site. Facebook and Twitter accounts
have been created for our practice and I am in the early stages of
using these vehicles as additional outlets for our practice marketing
and patient education. One simple example, new blog posts
on my practice site can be referenced and linked on our
Facebook and Twitter accounts. These additional links create
more connections to your practice and improve online visibility.
My YouTube account is the most underutilized at this point
in time as I simply host a video tour of my office there, but I
will add more video in the future. If you need to develop a site
from scratch or it is time to remodel your existing site, I suggest
you contact Matt Rhoton by e-mail: info@inside-look.com or
phone: 602-300-3098. If you want to view my practice site, visit:
www.chandlerdentalhealth.com.
Mobile Visibility Dr. Dan Hillis is a Townie in Mason, Ohio, who recently
told me about an idea he had been working on with a friend.
Dan described an Internet application, called an iApp, developed
by his friend, Scott at ProMedDevs.com. This application
is essentially a mobile version of your Web site that can automatically
be displayed on a patient’s smartphone whenever they
enter your Web address. In other words this query is automatically
redirected to the mobile version by code in your Web site
that detects the mobile device automatically. In addition to the
easy navigation, the mobile site takes advantage of the phone’s
capabilities by allowing one touch dial, mapping of directions to
the practice and the ability to send email with just a click. If you
would like to see an example of this site in action, pick up your
smartphone and enter www.masondentalcare.com in the address
box. There are three packages to choose from with cost starting
at $1,850. This is a turnkey solution to secure your mobile presence
on the Web. There are piles of statistics that demonstrate
the continued growth of Internet enabled mobile phones. Visit
www.promeddevs.com for details.
Have a question or topic suggestion? Send me a note: tom@dentaltown.com. |