Dentaltown Magazine - January 2025

Articles
Office Visit: Dr. Conor Perrin Dr. Conor Perrin’s Irvine, California, office is as stylish as it is cutting-edge. In our exclusive Q&A, he shares advice on building a stronger social media presence and leveraging it as a powerful marketing tool, offers invaluable tips for associates looking to start their own practice, provides strategies for thriving in a competitive market, and explains how and where to invest to make a practice stand out.
Dr. Conor Perrin’s Irvine, California, office is as stylish as it is cutting-edge. In our exclusive Q&A, he shares advice on building a stronger social media presence and leveraging it as a powerful marketing tool, offers invaluable tips for associates looking to start their own practice, provides strategies for thriving in a competitive market, and explains how and where to invest to make a practice stand out.
Simplifying Vertical Dimension Dr. John Nosti explores one of the most misunderstood aspects of rehabilitation dentistry: vertical dimension. Through practical guidance and a detailed case example, Nosti helps dentists approach this complex subject.
by Dr. John Nosti
Dr. John Nosti explores one of the most misunderstood aspects of rehabilitation dentistry: vertical dimension. Through practical guidance and a detailed case example, Nosti helps dentists approach this complex subject.
Don’t Jump to Extractions Drs. Daniel Boehne and Shane White kick off their two-part endodontic care series with case studies that reveal the risk of root fracture misdiagnosis.
by Drs. Daniel Boehne and Shane White
Drs. Daniel Boehne and Shane White kick off their two-part endodontic care series with case studies that reveal the risk of root fracture misdiagnosis.
High Visibility Dr. David A. Wank dives into the essentials of local SEO in 2025, offering actionable steps to boost a practice’s visibility in local search results.
by Dr. David A. Wank
Dr. David A. Wank dives into the essentials of local SEO in 2025, offering actionable steps to boost a practice’s visibility in local search results.
Columns
Howard Speaks: Conducting Success Running a practice is like being the maestro of a symphony—you’re up there with the baton, making sure every team member hits
their cues. Dentaltown founder Dr. Howard Farran drops some practical wisdom on recruiting top talent, settling any discord, training
your orchestra and leading with style—so your office can hit all the right notes.
by Dr. Howard Farran, DDS, MBA
Running a practice is like being the maestro of a symphony—you’re up there with the baton, making sure every team member hits their cues. Dentaltown founder Dr. Howard Farran drops some practical wisdom on recruiting top talent, settling any discord, training your orchestra and leading with style—so your office can hit all the right notes.
Professional Courtesy: Future Focused Editorial Director Dr. Thomas Giacobbi explores how AI-driven technology can transform dental practices by improving efficiency
and treatment acceptance while giving dental teams additional time to focus on providing personalized care.
by Dr. Thomas Giacobbi
Editorial Director Dr. Thomas Giacobbi explores how AI-driven technology can transform dental practices by improving efficiency and treatment acceptance while giving dental teams additional time to focus on providing personalized care.
Departments
Online CE: Pediatric Dentistry Dr. Nareg Apelian, director of continuing education, shares Dentaltown's latest CE offerings, most popular pediatric dentistry courses and more.
by Dr. Nareg Apelian
Dr. Nareg Apelian, director of continuing education, shares Dentaltown's latest CE offerings, most popular pediatric dentistry courses and more.
Poll: Sleep Dentistry Dentaltown's monthly dental poll reveals how other practices operate, what works, what doesn’t and how dentistry is evolving. The information we gather each month helps us measure trends in the profession. Take a look at this month’s topic and results on sleep dentistry.
Dentaltown's monthly dental poll reveals how other practices operate, what works, what doesn’t and how dentistry is evolving. The information we gather each month helps us measure trends in the profession. Take a look at this month’s topic and results on sleep dentistry.
Message Boards
First Immediate Implant Case: Advice Needed A Townie seeks technique advice for a first-time immediate implant
A Townie seeks technique advice for a first-time immediate implant
Lost All Dignity Trying to Appease an Angry Patient Townies commiserate with a fellow dentist blamed for temporary crown issues
Townies commiserate with a fellow dentist blamed for temporary crown issues
Online Exclusives
The Secret to a Scratch Practice   In this online exclusive article, Dr. Howard Farran shares how he built a successful dental practice from scratch using strategic location analysis, creative financing and guerrilla marketing techniques .
by Dr. Howard Farran, DDS, MBA
In this online exclusive article, Dr. Howard Farran shares how he built a successful dental practice from scratch using strategic location analysis, creative financing and guerrilla marketing techniques .

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