Dentaltown Magazine - September 2020

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Articles
Office Visit: Dr. Christine Chu This L.A.-area pediatric dentist began her career in a true “family practice”—she worked alongside her parents, who focus on cosmetic and restorative procedures, and a brother, a periodontist. Last year, she and her orthodontist husband opened their own new practice, which was designed and built from scratch, and she discusses ideas and suggestions about splitting responsibilities, making connections with pediatric patients, and the steps behind building an inviting, efficient office.
by Kyle Patton, associate editor
This L.A.-area pediatric dentist began her career in a true “family practice”—she worked alongside her parents, who focus on cosmetic and restorative procedures, and a brother, a periodontist. Last year, she and her orthodontist husband opened their own new practice, which was designed and built from scratch, and she discusses ideas and suggestions about splitting responsibilities, making connections with pediatric patients, and the steps behind building an inviting, efficient office.
Rethinking Practice Design HanH H. Tran, senior design director at dental office design and architecture firm HJT Designs, discusses the best strategies to use when retrofitting, designing and building a dental office so it can thrive during—and after—the coronavirus era.
by HanH H. Tran
HanH H. Tran, senior design director at dental office design and architecture firm HJT Designs, discusses the best strategies to use when retrofitting, designing and building a dental office so it can thrive during—and after—the coronavirus era.
Highly Valued With many dental practices still operating with reduced schedules and staff, high-value patients may be more important than ever. The answers to these four questions  will help dentists attract these patients and identify how best to market to them.
by Corey Johnson
With many dental practices still operating with reduced schedules and staff, high-value patients may be more important than ever. The answers to these four questions will help dentists attract these patients and identify how best to market to them.
Machine Learning Artificial intelligence’s impact on the future of dental care
by Dr. Seth Gibree and Florian Hillen
Artificial intelligence’s impact on the future of dental care
Columns
Howard Speaks: The Whole is More Than the Sum of its Parts Dentaltown founder Dr. Howard Farran discusses how successful dentists are reinventing their practices to be more customer-focused: partnering with complementary specialists, adding weekend office hours and more.
by Dr. Howard Farran
Dentaltown founder Dr. Howard Farran discusses how successful dentists are reinventing their practices to be more customer-focused: partnering with complementary specialists, adding weekend office hours and more.
Professional Courtesy: Have Trade Shows Caught COVID-19? Dentaltown editorial director Dr. Thomas Giacobbi discusses the future of dental meetings and trade shows in the midst of a global pandemic.
by Dr. Thomas Giacobbi
Dentaltown editorial director Dr. Thomas Giacobbi discusses the future of dental meetings and trade shows in the midst of a global pandemic.
Departments
Continuing Education Update Dr. Howard Goldstein, Dentaltown’s director of continuing education, shares the latest CE offerings released on dentaltown.com last month.
by Dr. Howard Goldstein
Dr. Howard Goldstein, Dentaltown’s director of continuing education, shares the latest CE offerings released on dentaltown.com last month.
POLL With our monthly poll you can see how other practices operate, what works, what doesn’t and how dentistry is evolving. The information we gather each month helps us measure trends in the profession. Take a look at this month’s topic and results.
With our monthly poll you can see how other practices operate, what works, what doesn’t and how dentistry is evolving. The information we gather each month helps us measure trends in the profession. Take a look at this month’s topic and results.
Product Profile: Topform Printing Products that amplify your brand
Products that amplify your brand
Product Profile: Aeras 500 Elite Handpiece The elegance of air and the authority of electric
The elegance of air and the authority of electric
Message Boards
Has Anyone Started a Business Apart From Dental? A Townie wonders if it’s time to start a second business to seek more professional fulfillment.
A Townie wonders if it’s time to start a second business to seek more professional fulfillment.

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