Dentaltown Magazine - October 2010

Articles
Benjamin Lund, Editor, Dentaltown Magazine
Delivering “Profitability” Management
Joe Steven Jr., DDS
Dr. Joe Steven Jr. presents the lesson that will help you understand that even among all the pitfalls of dental insurance, there are a few benefits as well.
Louis Malcmacher, DDS, MAGD
Dr. Louis Malcmacher tackles the practice management benefits of adding Botox and dermal fillers to your practice.
Eugene L. Antenucci, DDS, FAGD
Dr. Eugene L. Antenucci discusses the third dimension in general dentistry and incorporating cone beam imaging technology into the dental office.
Sandy Pardue
Sandy Pardue discusses effective ways to successfully market new equipment and technology to prospective and current patients.
Irfan Atcha, DDS, DICOI, DADIA with Luke Kahng, CDT
A case study by Ifran Atcha, DDS, with Luke Kahng, CDT
Chris Kammer, DDS
Dr. Chris Kammer shows you how to boost your popularity with families, troops and the media.
Dean Mersky, DDS
Dr. Dean Mersky talks about why having a well developed rationale will not only show the best way to obtain proper tooth reduction, but will also better serve the patients’ clinical needs.
Thomas Giacobbi, DDS, FAGD, Editorial Director, Dentaltown Magazine
This month we visited Dr. William Dorfman a wellknown practicing Los Angeles dentist and the co-founder of Discus Dental. In this article he talks about how he splits his time between Discus and his own practice, while simultaneously keeping up on the lecture circuit and still having time for charity in his community.
Ina Pockrass
Ina Pockrass, co-founder of the Eco-Dentistry Association, discusses ways you can be part of dentistry's clean, green and highly profitable future.
Hygiene & Prevention
Trisha E. O’Hehir, RDH, MS, Hygienetown Editorial Director
What’s pH Got to Do with It?
• BANA Test Predicts Preterm Births
• Breastfeeding Lowers Risk of Crossbite
• Comparison of Needle-free Anesthetics for SRP
• More Periodontitis with Birth Control Pills
• Vitamin B12 for Treatment of Aphthous Ulcers
• Respiratory Bacteria in Oral Biofilm and Saliva
Trisha E. O’Hehir, RDH, MS, Hygienetown Editorial Director
Breathe In, Breathe Out
Would you proceed with perio treatment when the patient only expresses interest in extractions due to pain and dentures when front teeth become painful and need extraction?
In This Issue
Howard Farran, DDS, MAGD, MBA, Publisher, Dentaltown Magazine
Got Teeth?
Thomas Giacobbi, DDS, FAGD, Editorial Director, Dentaltown Magazine
Specialty Relationships: Collaboration is Critical
The second part of this series from Dr. Randall G. Cohen focuses on the building of a “biobase” to stabilize the natural tooth.
Message Boards
Any new office setup will start with the Townie Choice Awards. Read some personal recommendations here.
Townie Clinicals
You never know what you will find under old crowns but the final result is worth the risk.
Spoiler Alert: they are tears of joy. This is a great case using simple skills.

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Who or what do you turn to for most financial advice regarding your practice?
  
Sally Gross, Member Services Specialist
Phone: +1-480-445-9710
Email: sally@farranmedia.com
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