This electronically delivered self-instructional program is designated for 1.75 hours of CE credit by Farran Media.
AGD Code: 550.
The fee to view this course is $36. This cost includes the fee to take the exam and claim your CE credits. Synopsis:
Crafting an effective digital presence is essential for the modern practice, but the constant changes can be daunting to even the most experienced marketing professional. This course, along with the next one in the series, addresses the digital marketing triangle: websites, social media and online review sites. This course breaks down the importance of a practice website and its essential elements, and then gives you a complete strategy on reviews sites like Yelp and Google.
The course then teaches the power of video, and the most effective approach to using it. You’ll understand how to easily create videos, where to place them for greatest impact, and the disadvantages of not engaging in the video communication world.
Description of Speaker:
A nationally recognized speaker, Fred is the author of two best-selling books, Everything is Marketing: The Ultimate Strategy for Dental Practice Growth, and Becoming Remarkable: How to Create a Dental Practice Everyone Talks About. He was the co-founder of 1-800-DENTIST and is considered the leading authority on dental practice marketing. Calling on his 30+ years of experience in consumer marketing to dental patients, Fred uses a lively and entertaining approach to help practices maximize their production and long-term success.
His website is www.fredjoyal.com
Upon completion of this course, participants should be able to achieve the following:
The essential elements of a modern practice website The importance of online reviews, and how to generate them How to deal with negative reviews How to create practice videos of every type, and where to place them online Disclosure:
In the past 12 months, the lecturer/speaker declares that he has had a financial interest, arrangement or affiliation within the field of dentistry or health care with the following: Fortune Management, NASP, and Patterson.
Farran Media is an ADA CERP Recognized Provider. ADA CERP is a service of the American Dental Association
to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not
approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards
of dentistry. Concerns or complaints about a CE provider may be directed to the provider or to ADA CERP at
For any questions, please contact Howard Goldstein, DMD, Director of Continuing Education at
Farran Media is a nationally approved PACE Program Provider by the Academy of General Dentistry.
Approval does not imply acceptance by any regulatory authority or AGD endorsement. The current term of approval extends from 1/1/2019 to 12/31/2022.
Provider ID# 304396
This activity meets the educational criteria required for verifiable Continuing Professional Development under the General Dental Council Lifelong Learning scheme and represents 1.75 hours of verifiable CPD.
The CE provider (Farran Media) uses reasonable care in selecting and
providing content that is accurate. The CE provider, however, does not
independently verify the content or materials. The CE provider does not
represent that the instructional materials are error-free or that the content
or materials are comprehensive. Any opinions expressed in the materials are
those of the author of the materials and not the CE provider. Completing one or
more continuing education courses does not provide sufficient information to
qualify the participant as an expert in the field related to the course topic
or in any specific technique or procedure. The instructional materials are
intended to supplement, but are not a substitute for, the knowledge, expertise,
skill and judgment of a trained health care professional.
Continuing education credits issued for completion of online CE courses may not apply toward
license renewal in all licensing jurisdictions. It is the responsibility of each registrant
to verify the CE requirements of his/her licensing or regulatory agency.
State CE Requirements:
for CE requirements by state. Please note that this information is current as of the time of listing. This information is subject to change at any time from the state boards. For the most up-to-date information, please contact your state board directly.
There are no refunds for Online CE courses. Please contact technical support if you run into technical difficulty.
For any questions, please contact Howard Goldstein, DMD, Director of Continuing Education