Dental Industry News

Dental Industry News

Great Dental Websites and Yapi Announce Partnership

Two companies specializing in helping dentists improve practice marketing and management, Great Dental Websites and Yapi, have formed a partnership to provide dentists with better resources and streamline the patient’s digital experience.

Great Dental Websites creates user-friendly sites for dentists and offers services, including marketing coaching and SEO, to help improve online visibility. Yapi is an automation and productivity software built to enhance the business side of dentistry. Great Dental Websites was founded by Jeff Gladnick, who developed the company after making a website for his father’s dental practice and for his two uncles’ practices. Yapi was co-founded by Dr. Gina Dorfman, a practicing dentist.

All Yapi products integrate with the most common dental practice management software and include online and iPad dental forms, automated patient communication, remote access, reputation management, intraoffice chat and more.


Sonendo Appoints Michael Smith As Chief Commercial Officer

Sonendo, a dental technology company and developer of the GentleWave endodontic system, has appointed Michael Smith as its chief commercial officer. Smith brings more than 20 years of international experience working across a range of medical device and health care technology companies.

Before joining Sonendo, Smith was vice president of global product, marketing and innovation at Align Technology, responsible for end-to-end development and commercialization of a range of the company’s new products and programs in addition to leading its global orthodontic channel. Before that, he was Align’s director of sales for Europe, the Middle East and Africa.

Before joining Align, Smith worked in sales and marketing roles at DePuy Orthopedics and Vygon, a supplier of single-use medical products. He also co-founded a medical device sales training company and has authored several books and publications on selling. He holds a bachelor’s degree in biochemistry from the University of Leeds, an MBA from Warwick Business School and a postgraduate diploma in executive coaching from Henley Business School.


Dentsply Sirona Appoints Erania Brackett As Chief Marketing Officer

Dentsply Sirona has appointed Erania Brackett as senior vice president, chief marketing officer. Most recently, she served as vice president, commercial marketing, patient management, cardiac rhythm and heart failure at Medtronic, where she led a team of marketers and product managers and orchestrated the overall global downstream product commercialization and patient management portfolio.

Before joining Medtronic, Brackett worked at GE Healthcare for 15 years and held commercial and operational leadership roles in California, Georgia and Colorado. She has also worked for Procter & Gamble and held several engineering, operations management and continuous improvement positions.

Brackett holds a bachelor’s degree in chemical engineering from Tuskegee University and is pursuing an executive MBA at Emory University’s Goizueta School of Business.



Biolase Announces Partnership With Endodontist

Biolase has announced a clinical advisory partnership with Dr. L. Stephen Buchanan in an effort to expand laser adoption and increase hands-on training programs.

Buchanan has lectured and taught hands-on endodontic continuing education courses for more than 30 years at his training facility in Santa Barbara, California, as well as in dental schools and symposiums around the world. He is a part-time faculty member in the endodontic departments at University of the Pacific’s Arthur A. Dugoni School of Dentistry and at the UCLA School of Dentistry. He maintains a private practice in Santa Barbara and is a diplomate of the American Board of Endodontists and a fellow of the International and American Colleges of Dentists.

For more information, visit biolase.com.


Straumann Group and Aspen Dental Management Announce Partnership

Straumann Group, a provider of tooth replacement and orthodontic solutions, has announced a strategic partnership with Aspen Dental Management (ADMI) to offer dental implant solutions, abutments and CAD/CAM options to more than 1,000 ADMI and affiliated offices.

The partnership includes Aspen Dental and ClearChoice dental implant centers. There are more than 930 Aspen Dental locations across 45 states, while ClearChoice has 71 locations in 28 states.

As part of the agreement, Straumann Group will supply Aspen Dental- and ClearChoice-supported independent practices with a broad range of dental implants and CAD/CAM solutions. In addition, Straumann Group will offer clinical training, patient education material and marketing support to help implement the dental solutions across the practices.


Anatomage Launches New 3D Dental Business

Anatomage, a provider of medical visualization technology, has launched Osteoid, a 3D dental business and wholly owned subsidiary. As Osteoid’s CEO, Calvin Hur, a 20-year veteran of the 3D design and printing industry, will oversee strategic direction and the product roadmap. Anatomage founder and CEO Jack Choi will serve Osteoid as an adviser.

Anatomage will focus on its medical and educational solutions and Osteoid will focus solely on 3D dentistry solutions, including Invivo 3D dental imaging solutions, the Invivo Workspace cloud-based platform and solutions for precision surgical guide fabrication.

Backed by resources from its Anatomage parent, Osteoid will make significant investments in research and development and initiatives that deliver precision and efficiency in visualizing unique anatomy for implant planning, orthodontic, endodontic and prosthodontic applications.

For more information, visit osteoidinc.com.


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