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Since the Beginning: Ultradent Products, Inc.

Since the Beginning: Ultradent Products, Inc.


For the last 10 years, support from companies like Ultradent Products, Inc., has been crucial to Dentaltown's success. In celebrating our 10th anniversary, we also celebrate these companies that have consistently supported us since the beginning. We sat down with Dr. Dan Fischer, president of Ultradent, to discuss the impact Dentaltown has had on Ultradent, as well as the entire dental profession over the last 10 years.

Dr. Fischer, how have things changed at Ultradent since 1999? What is the corporate culture like today vs. 10 years ago, and how has Dentaltown impacted that (if at all)? What do Dentaltown.com and Dentaltown Magazine mean to Ultradent?
Fischer: Ultradent started as a family business in the 1970s. In looking back at the last 10 years, something that has been consistent from the time we were founded until now is that we've had change related to expanding our knowledge base through invaluable experience, higher education and the hiring of very talented people. It has been a concerted effort to get the "right people on the bus" and in the "right seats." Additionally, we've also fine-tuned our vision; or "where we want to go." Our vision is, "We are passionately driven to improve oral health globally through science, creativity and education." Embracing the vision and resultant core values has really helped us in determining who we are and what we want to accomplish.

Another very important subject that has matured in the last 10 years at Ultradent is embracing the global aspects of our business. This resulted from establishing satellite offices in several global locations, and more importantly, because we've listened to the market and discovered the great value that others share with us from around the world.

Dentaltown has given us an opportunity to absorb feedback from our dental colleagues. Whether the feedback is regarding our products or other dental issues, it's a rare opportunity! How often do you get information back from customers about how you can provide them with a better service? Ultradent has recognized the value in keeping a finger on the pulse of dentistry, and we're not the only ones. Other manufacturers, lecturers and even the "lurkers" have benefited from this. This provides an opportunity to get in the loop sooner to study the issues, make corrections and/or offer further education for success with the product. Certainly, this is just one of the ways that connection with Dentaltown has helped strengthen Ultradent.

We strive to build and support quality relationships with our customers and this is about more than just sales. We've witnessed this in an exemplary way on Dentaltown. The community on Dentaltown has grown, bonded and flourished over a long period of time. The quality sharing that takes place in the community is not limited to dentistry alone. There are also individuals which mainly observe ("lurkers"), who are still able to stake their claim in the Dentaltown network. The community has bonded by their common needs, issues and willingness to share solutions with one another.
Company Contact
For more information, contact Ultradent Products, Inc. at
888-230-1420 or log on to www.ultradent.com.

Our vendors, international partners and employees, domestic employees and their families, have become part of the ongoing Ultradent network. Nothing is better than sharing and creating a network. No organization or entity emulates, demonstrates and lives this more than Townies.
Dentaltown Magazine
September 2025
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