PracticeWorks Enters Imaging Market

PracticeWorks, Inc. announced completion of two transactions that give it digital imaging product offerings for its more than 65,000 dental professionals. First, the company acquired the dental imaging software technology formerly owned by Dicom Imaging Systems, Inc., a leading provider of comprehensive, market proven dental imaging software. Second, it became a preferred distributor for Trophy Dental, the inventor of the first dental digital radiography system and the leading manufacturer of dental digital radiography systems and intra-oral x-ray equipment worldwide. PracticeWorks also announced that it plans to offer these products to its customers on a monthly subscription basis.

Dicom's Digital Imaging Suite of software applications includes imagExplorer™, imagEditor™, imageSimulator™ and Whitener modules. These modules provide powerful image management, editing, annotation and treatment simulation capabilities for dentists and their staff. Dental Imaging Suite also provides a powerful communications tool that is beneficial to dentists, dental laboratories and insurance companies due to its strong functionality and ease of use. Dentists worldwide use these software products.

Jim Price, PracticeWorks' President and CEO, said, “Historically, there have been two primary barriers to a dental practice's acquisition of a digital imaging system–the quality of the x-ray image and the initial capital investment required for the system. The completion of these transactions enables PracticeWorks to help its clients overcome these barriers. With the Digital Imaging Suite for cosmetic applications and Trophy's RVGUI sensor for radiography, we will be providing our customers with products to achieve the highest quality digital images on the market today. Our offering of these digital imaging products on subscription-based pricing permits our customers to have access to the benefits of this technology without substantial, upfront costs. Given the advances in digital radiography and imaging, we believe the market is now ready to embrace these products. This new product suite should provide a significant growth opportunity for PracticeWorks over the coming years.”

Gordon Hagler, Trophy Dental's Vice President and General Manager, said, “Trophy Dental is pleased to have PracticeWorks as its preferred distributor of digital radiography products. This is an exciting time for the dental industry as technology continues to improve for the practicing dentist. Trophy and PracticeWorks, both world leaders in their fields, are now partnering to improve the quality and efficiency of the dental practitioner.” PracticeWorks, Inc. is an information management technology provider for dentists, orthodontists and oral and maxillofacial surgeons. PracticeWorks' product offerings include practice management applications, business-to-business e-commerce services, electronic data interchange (EDI) services, and ongoing maintenance, support and training related to all products.