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Colgate-Palmolive Releases Impact Report on Three Decades of Bright Smiles, Bright Futures Program

Posted: October 2, 2026

Edited by Dentaltown staff

NEW YORK—Colgate-Palmolive has announced updates to its Colgate Bright Smiles, Bright Futures (BSBF) oral health education program, including a new impact report, behavior-change resources, and a multi-year funding commitment to the WHO Foundation.

Launched in 1991, the program has reached more than 2 billion children and their families in more than 100 countries, the company said.

The report, Transforming Children’s Oral Health Worldwide: Three Decades of the Colgate Bright Smiles, Bright Futures Prevention Program, was authored by Dr. Francisco Ramos-Gomez and Dr. Yan Wang of UCLA. It reports that combining curriculum-based lessons with supervised toothbrushing, fluoride varnish, and sealants delivered measurable results, including a 75% reduction in new cavities and demineralized lesions on first permanent molars among children in Grenada and a 23% increase in healthy gingival units among children in Mexico City.

“BSBF offers a practical framework other global oral health initiatives can benefit from,” said Ramos-Gomez, professor and chair of the Section of Pediatric Dentistry at the UCLA School of Dentistry.

The new resources, developed with Dalberg Design, were co-created and field-tested with children, caregivers, and educators in India, Kenya, Mexico, and the United States. The WHO Foundation funding, announced earlier this year at the World Economic Forum in Davos, supports the World Health Organization’s global oral health program.

For more information, visit colgatepalmolive.com.

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