Our payment processor is currently undergoing maintenance. Purchases will have intermittent availability. Failed purchases are not charged.
We apologize for the inconvenience. Thank you for your patience.

Personify Group Releases Trade Show ROI Guide and Calculator for Dental Exhibitors

Posted: October 1, 2026

Edited by Dentaltown staff

SMITHTOWN, N.Y.—Personify Group, a dental industry branding, public relations, and demand generation firm, has released two free resources for trade show exhibitors: a downloadable Trade Show ROI Guide and an interactive online ROI calculator.

The resources are tied to the company’s ShowFlow Trade Show Success System, which links pre-show marketing, booth engagement, and post-show follow-up through three stages: Attract, Engage, and Convert.

The calculator lets exhibitors enter costs, including booth space, graphics, travel, shipping, and marketing, along with sales funnel assumptions. Users can model changes in qualified conversations and conversion rates, review projected revenue and gross-profit ROI, and work backward from a revenue goal. Results can be compared against adjustable ShowFlow scenarios; the company said projections are for planning purposes and do not guarantee results.

“A busy booth can feel like a successful show, but the business question is what happens to those conversations afterward,” said Michael Ventriello, co-founder and chief communications officer of Personify Group.

The resources target dental manufacturers, technology companies, and service providers evaluating trade show spending, according to the company.

For more information, visit personifygroup.com.

Views: 3
Sponsors
Townie Perks
Townie® Poll
How many labs do you use on a regular basis?