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New Products

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New Products
If you would like to submit a new product for consideration to appear in this section, please send your press releases to kyle@farranmedia.com.
Maxcem Elite Chroma

Kerr Restoratives launched Maxcem Elite Chroma, the first self-etch/self-adhesive resin cement offering a color-changing clean-up indicator.

The smart cement begins as a pink color that fades at the gel state, signaling to the clinician the optimal time to clean up excess cement. The pink color will disappear after both self-cure and tack-cure, allowing for maximum flexibility in its use. In addition to the color clean-up indicator, Maxcem Elite Chroma also offers one-peel cleanup, an auto-mix delivery system, easy no-refrigeration storage, and compatibility with all indirect restorations.

Maxcem Elite Chroma forms a strong and durable bond with a wide variety of dental substrates and is compatible with all indirect restorations—anterior or posterior ceramics, PFMs, metal restorations and CAD/CAM materials.

Radiopaque for easy identification on X-rays, the cement is available in a dual-barrel, auto-mix syringe system, supplied with single-use, auto-mix tips and optional curved dispensing tips to allow the user to deliver the desired volume of cement directly into restoration and/or tooth preparations.

For more information, visit Kerrdental.com. Maxcem Elite Chroma


Kerr: Maxcem Elite Chroma


Cleaning Monitors

Hu-Friedy has introduced its new Cleaning Monitor system, the latest addition to its Instrument Management System (IMS) cleaning and care product line.

Designed for monitoring the efficiency of the cleaning process when using washer-disinfectors and ultrasonic cleaners, the Cleaning Monitor system consists of equipment-specific monitor strips and a reusable holder. The monitor strips contain a test soil that mimics the presence of blood and tissue that may be found on an instrument surface after its use. Full removal the test soil from the strip indicates an effective cleaning process.

Used on a daily or per-load basis, Hu-Friedy Cleaning Monitors give insight into the effectiveness of the cleaning process. Monitoring and verifying the cleaning process are important elements of quality assurance, and advisory bodies recommend that cleaning processes be continually modified to add new safeguards.

The equipment-specific Cleaning Monitor strips are available in packs of 50 for both washers and ultrasonic cleaners. For more information, visit Hu-friedy.com/CleaningMonitors.
Hu-friedy Cleaning Monitors


Direct Mail Program

The DDK Marketing's Dental Direct Mail program helps you build your practice by finding new patients similar to the ones you already have. DDK works with you to understand who your likely patients are and delivers high-quality direct mail pieces to their homes, complete with your practice information and offers.

Mailers are sent six times a year, and you can choose to participate in any of those programs. The $.51 per piece price has a minimum of 7,500 pieces that includes your artwork with custom offer and practice information, mailing list, postage, response data analysis and a tracking telephone number so you can see how many appointments the mailer generates.

For more information, visit DDKMarketing.com
DDK Marketing's Dental Direct Mail Program


Sof-Lex Diamond Polishing System

To create a simple and effective two-step polishing option, 3M created the Sof-Lex Diamond Polishing System. The system imparts diamond paste-like gloss with the convenience of a rubberized system.

The Sof-Lex Diamond Polishing System contains two spirals. The Sof-Lex Pre-Polishing Spiral (beige) smooths restorations and removes scratches that develop during contouring, and prepares the surface for final polishing. The Sof-Lex Diamond Polishing Spiral (pink) is embedded with diamond particles to deliver a gorgeous, paste-like gloss. The flexible spirals adapt to all tooth surfaces—anterior and posterior, convex and concave—and can be used from any angle. The system is an economical choice, as the spirals can also be sterilized and reused.

The system is designed to work with 3M ESPE Filtek Supreme Ultra Universal Restorative to provide an easy, esthetic outcome. The new polishing system maximizes 3M's nanocomposite technology, resulting in restorations that achieve and maintain a high gloss.

For more information, visit 3M.com/EstheticRestorations.
Sof-Lex Diamond Polishing System


ProSensor HD Intraoral Imaging System

Planmeca has introduced its most recent development in intraoral imaging, the Planmeca ProSensor HD. This system sets a new standard for intraoral imaging in dentistry, offering excellent image quality and a patient-centered design with multiple convenience features for enhanced usability.

Planmeca ProSensor HD has a new CMOS (Complementary Metal-Oxide Semiconductor) chip, as well as a more accurate scintillator with a fiber-optic layer for sharper images, improved contrast, better signal-to-noise ratio at all dose levels, and a theoretical resolution at 33 lp/mm.

The sensors feature rounded edges to enhance patient comfort and are hermetically sealed for convenient infection control. For added usability, the sensors are connected magnetically to the control box for easy one-handed use and can also be integrated with the Planmeca ProX intraoral X-ray unit, enabling instant switching between operatories.

With innovative design features, as well as support for both Mac and Windows, the new Planmeca ProSensor HD provides high-quality images and a smooth workflow in nearly any treatment situation.

For more information, visit Planmeca.com.
ProSensor HD Intraoral Imaging System


LOCATOR R-Tx

ZEST Anchors recently introduced the next generation LOCATOR R-Tx Removable Attachment System.

Building on 15 years of clinical experience with the award-winning LOCATOR, ZEST Anchors has developed a better, simpler, stronger system that relies on the same restorative techniques as its predecessor.

With LOCATOR R-Tx, clinicians will quickly realize practical benefits such as: a novel, new-to-dentistry DuraTec titanium carbon nitride coating that is esthetic, harder, and more wear-resistant; an industry-standard .050"/1.25mm* hex drive mechanism—no special drivers are required; and more.

For more information, visit Zestanchors.com/rtx or call ZEST Anchors Customer Service at (800) 262-2310. *Excluding connections that utilize .048" hex drive mechanism. Please contact your implant company provider for more information.
LOCATOR R-Tx
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October 2025
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