You Should Know: LED Dental Chelsea Knorr, Editor, Dentaltown Magazine




You are in an elevator. A man asks what your company does. You have 15 seconds before the door opens. What do you say?
Roberts: LED Dental offers a complete line of clinically relevant imaging solutions with a focus on delivering high-quality, advanced technologies and superior service. The entire LED team has been carefully chosen for their years of sales, service and technical expertise in the dental imaging industry, which allows us to provide a unique customer experience for our clients.

What is the philosophy at LED?
Dr. Gane: I think Lamar hit the mark with quality products, support and service. When it comes to daily life in the dental practice, a product can actually become a detriment to the practice without good support, training, and service. We want practitioners to keep their focus on what really matters: delivering the highest level of care to their patients and building a profitable and enjoyable practice.

What makes your background in the dental industry and your position within the LED family such a great fit?
Dr. Gane: Being a practicing dental surgeon and having a longstanding career in dental imaging technology, I've cultivated a unique perspective bridging the clinical and business aspects of the dental industry. Prior to joining LED Medical Diagnostics in 2013, I served as the vice president of imaging for Carestream Dental and was also the founder of Orbit Imaging, Inc. I believe that new imaging technologies will advance the practice of dentistry dramatically over the next few years. So, the move to lead LED was an easy decision.

Roberts: Offering products and solutions that can improve practice efficiency while enhancing the level of patient care is crucial to building partnerships with dental professionals. I have spent years in senior leadership roles with some of the largest corporations in the dental industry, so when the opportunity arrived with LED Dental, I jumped on board without hesitation.

What do we need to know about LED Dental's new imaging product line?
Roberts: I believe our partnership with Ray Company and Samsung is an industry game-changer. The Rayscan Alpha system provides outstanding CBCT images while delivering high quality panoramic and cephalometric capabilities. Having worked in the dental imaging market for over a decade, I can tell you that Ray Company and Samsung take quality and high-precision engineering to the next level. Through the combination of Samsung's expert engineering with the technical capabilities of the LED Dental team, we have forged a partnership that will be tough for our competitors to match, from both a technology and service perspective.

Where did this idea to expand your product offerings come from?
Dr. Gane: When I joined LED in October 2013, we provided a single product, the VELscope Vx Enhanced Oral Assessment system. I felt it was important to diversify our imaging product portfolio. The areas that interested me were 3D CBCT, optical scanning devices and technology related to image guided treatments and CAD/CAM. When the opportunity to partner with Ray Company and Samsung presented itself, I knew we had a foundational technology that we could build from in the Rayscan Alpha imaging system. Our goal is to have the best products and an unmatched customer experience.

How can a practice begin working with you?
Roberts: We pride ourselves on personalized service. See the difference that LED Dental imaging products can bring to your practice. Contact us direct at 844-952-7327 or visit us at LEDdental.com to request a demo.
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