Isolite Makes Good on its Townie Promise by Benjamin Lund, Editor Dentaltown Magazine

Isolite Makes Good on its Townie Promise

by Benjamin Lund, Editor, Dentaltown Magazine

In case you missed the 2013 Townie Meeting here's what happened...

Friday morning, April 19, 2013, Planet Hollywood, Las Vegas, Nevada: Townies caffeinated, noshed on a hearty breakfast and shared fuzzy memories of the Roaring Twenties Opening Party from the previous night. Following a brief introduction by Dentaltown Magazine Editorial Director Dr. Thomas Giacobbi, Isolite Vice President of Marketing and Sales, Rolando E. Mia, and Isolite Founder Dr. Tom Hirsch, took the stage in an unprecedented opportunity to engage with the audience. Isolite had developed a new product and because of the company's strong connection to Townies (and vice versa), they made a sincere appeal to the audience to come up with the product's new name. The new product - that at the time they were calling the IsoX - (see exclusive product information below), would be available in October.

Mia asked Townies to stop by the Isolite booth to help name its new product as a way to thank Townies for their devotion and support. But not only that, as another way for the company to thank Townies, with the purchase of a product at the Isolite booth, the company would add on up to six of the new IsoX for a dollar a piece (Isolite would have given the new product away, but the pesky new Physician Payments Sunshine Act - which requires manufacturers of drugs, medical devices and biological supplies to report certain payments and items of value given to physicians - got in the way).

"Going up on stage, we had no idea if there would be any interest in what we were saying, especially because it was early morning after a fun night out," says Mia. "So when I got on stage, I rapped, [Author's Note: It was a totally cheesy but entertaining, PG version of "Thrift Shop" by Macklemore & Ryan Lewis]. All I can say is, it was awesome! The audience's reception and response to our request to help was typical "Townie" enthusiasm! We are thrilled with the ongoing candor and support we received from the Dentaltown members and organization."

Fast forward a few months and the IsoX is now the Isovac (officially named by Townies)! Isolite's Isovac promise to Townies is coming to fruition and the company is gearing up to receive warm receptions from everyone at the 154th Annual Session of the American Dental Association (ADA) later this month in New Orleans, Louisiana.

"We are so looking forward to seeing our Townie friends in New Orleans especially on Halloween, to share in our Isovac launch," says Hirsch. "Come join us at our booth to see what 'It' is all about. We are excited to show you what we have developed."

To learn more about Isovac and what Isolite has in store for ADA and further, contact Director of Marketing Charlie Pitman at cpitman@isolitesystems.com or call 805-560-9888, ext. 8877.

About the Isovac
The Isovac is the perfect addition to the practice for establishing an easy-to-use protocol for controlling the oral environment. With Isovac you can add the functionality of the Isolite's Mouthpiece technology to every operatory, enabling you to more effectively perform procedures and manage your results. Isovac is Isolite's most versatile and affordable clinical option to date.
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