Isolite Makes Good on its Townie Promise
by Benjamin Lund, Editor, Dentaltown Magazine
In case you missed the 2013 Townie Meeting
here's what happened...
Friday morning, April 19, 2013, Planet Hollywood, Las Vegas, Nevada: Townies
caffeinated, noshed on a hearty breakfast and shared fuzzy memories of the Roaring
Twenties Opening Party from the previous night. Following a brief introduction
by Dentaltown Magazine Editorial Director Dr. Thomas Giacobbi, Isolite Vice
President of Marketing and Sales, Rolando E. Mia, and Isolite Founder Dr. Tom
Hirsch, took the stage in an unprecedented opportunity to engage with the audience.
Isolite had developed a new product and because of the company's strong connection to
Townies (and vice versa), they made a sincere appeal to the audience to come up with the
product's new name. The new product - that at the time they were calling the IsoX - (see exclusive
product information below), would be available in October.
Mia asked Townies to stop by the Isolite booth to help name its new product as a way to thank
Townies for their devotion and support. But not only that, as another way for the company to thank
Townies, with the purchase of a product at the Isolite booth, the company would add on up to six of
the new IsoX for a dollar a piece (Isolite would have given the new product away, but the pesky new
Physician Payments Sunshine Act - which requires manufacturers of drugs, medical devices and biological
supplies to report certain payments and items of value given to physicians - got in the way).
"Going up on stage, we had no idea if there would be any interest in what we were saying, especially
because it was early morning after a fun night out," says Mia. "So when I got on stage, I rapped, [Author's
Note: It was a totally cheesy but entertaining, PG version of "Thrift Shop" by Macklemore & Ryan Lewis]. All
I can say is, it was awesome! The audience's reception and response to our request to help was typical
"Townie" enthusiasm! We are thrilled with the ongoing candor and support we received from the
Dentaltown members and organization."
Fast forward a few months and the IsoX is now the Isovac (officially named by Townies)! Isolite's
Isovac promise to Townies is coming to fruition and the company is gearing up to receive warm receptions
from everyone at the 154th Annual Session of the American Dental Association (ADA) later this
month in New Orleans, Louisiana.
"We are so looking forward to seeing our Townie friends in New
Orleans especially on Halloween, to share in our Isovac launch,"
says Hirsch. "Come join us at our booth to see what 'It' is all
about. We are excited to show you what we have developed."
To learn more about Isovac and what Isolite
has in store for ADA and further, contact
Director of Marketing Charlie Pitman at
cpitman@isolitesystems.com or call
805-560-9888, ext. 8877.
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