How to Transform Your Practice Into The Cosmetic Center of Your Community By: Dr. Xinyi Yu

Dentists are continually searching for ways to differentiate their practice from others in addition to having the latest technology and learning the most up-to-date procedures to offer their patients. One-hour whitening procedures are on the minds of many people.

Den-Mat Corporation, a respected leader of innovative cosmetic dentistry, has created the Rembrandt One-Hour Smile Whitening Program to satisfy and stimulate the demand for one-hour whitening procedures. The program can result in a significant increase in revenue, as well as making a practice a destination for cosmetic procedures.

A dentist currently offering Rembrandt Smile Whitening reported, “I bleach about two patients a week, it takes about an hour for each procedure and that’s an additional $4,000 a month in revenue! The extra revenue is amazing and its 90% gross profit! The best thing is that my patients are doing cartwheels on the way out of here. As a result, they are referring more patients to my practice. Thank you Rembrandt!”

Dentists set their own fee for the procedure, and based on a fee of $500 for the one-time, in-office bleaching session, the initial cost can be quickly recovered. It is especially noteworthy that, unlike many bleaching programs, the participating practices keep 100% of the patient fees, and there is no contract to sign.

The program includes an extensive national advertising campaign with a referral service to bring motivated patients to participating practices. Patients desiring whitening procedures are also frequently interested in, and receptive to, other cosmetic procedures such as composite bonding and porcelain laminates.

Also included in the package are in-office patient education materials that will stimulate demand among your current customer base, including smile evaluation forms, brochures, counter cards, posters, recall postcards, self-mailers, statement stuffers, gift bags and gift certificates.

The program centers around the use of the Rembrandt Sapphire® Light, a new state-of-the-art high intensity plasma arc curing (PAC) light, in conjunction with Rembrandt Virtuoso® Lightning Gel, a specially formulated peroxide bleaching gel. This combination provides dramatic whitening of up to 10 shades* in just one office appointment.

An important feature is that dual-arch whitening can be done automatically with or without the hygienist present, and the practitioner can control whitening of specific teeth by treating them individually. Maximum results will be produced in less time than other systems because the light’s peak wavelength has been designed to activate the Rembrandt Lightning gel with the least amount of heat. Another important feature is that the Program includes Rembrandt Plus®, a peroxide containing toothpaste that is clinically proven to maintain the whiteness of patients’ teeth.

The safety and efficacy of all aspects of the Rembrandt One-Hour Smile Whitening Program is supported by independent, university-based clinical and laboratory research.

The Rembrandt Sapphire Light includes Rembrandt bleach kits and marketing materials. Other supplies include XTRA-Comfort Take-Home Bleach for those patients desiring a longer procedure and an Introductory Virtuoso Advanced Restorative Kit that features award winning restoratives designed for fast curing.

The Rembrandt Sapphire light is a state-of-the-art, high intensity PAC light designed for bleaching and rapid curing of composites. Most composite resins can be cured in 3 seconds. A high quality PAC light is an important part of the enjoyment of the modern practice of dentistry and provides cost returns many times over, just from timesaving alone. In every sense of the word, a “modern” practice cannot afford to be without a Sapphire light and the Rembrandt One-Hour Smile Whitening Program.

Dr. Malcmacher of Bay Village, Ohio states it best, “At every one of my lectures I ask if those who already have a Sapphire light would give it up and unanimously recieve the same answer–NO! One dentist even told me he would give up dentistry if he couldn’t use the Sapphire light anymore.”

For additional information on the Rembrandt Smile Whitening Program, call 800-872-4343 or visit www.denmat.com. *Study available upon request