Marketing

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by Dr. David Wank
Dr. David Wank outlines the steps to track marketing ROI and turn data into profitable decisions.
September 2025
by Jaclyn Nona
Jaclyn Nona shares how strategic planning and marketing can turn September’s slowdown into a season of growth.
September 2025
Dentaltown's monthly dental poll reveals how other practices operate, what works, what doesn’t and how dentistry is evolving. The information we gather each month helps us measure trends in the profession. Take a look at this month’s topic and results on marketing.
July 2024
by Drs. Stevie Roberts and Robert Johnson
Drs. Stevie Roberts and Robert Johnson break down the process of establishing, building and maintaining a consistent brand.
February 2025
by Jaclyn Nona
Jaclyn Nona makes the case for in-house marketing, offering practical steps to build brand trust, engage your community and drive patient growth—without outsourcing.
April 2025
Dentaltown's monthly dental poll reveals how other practices operate, what works, what doesn’t and how dentistry is evolving. The information we gather each month helps us measure trends in the profession. Take a look at this month’s topic and results on marketing.
July 2025
Turning dreams into reality for 20 years
June 2024
by Dr. David A. Wank
On July 1, Google will turn off its Universal Analytics tracking system, which means website owners will need to migrate to the new Google Analytics 4 system to keep tracking their stats via Google. Dr. David A. Wank explains the impetus behind the change, the key differences between UA and GA4, some of the data migration pearls and pitfalls, and more.
June 2023
by Dr. Howard Farran
Dentaltown’s founder, Dr. Howard Farran, explains the importance of voting in the 2023 Townie Choice Awards.
July 2023
by Melissa Lowry
In the competitive world of dentistry, the success of a practice often hinges on the ability to foster strong relationships and establish trust with patients. Development coach Melissa Lowry shares five tips dentists can implement right away to do community outreach without breaking the bank.
July 2023
by Dr. Thomas Giacobbi
Dentaltown Editorial Director Dr. Thomas Giacobbi recaps some of the best products and services he’s discovered on Dentaltown.
July 2023
Dentaltown's monthly dental poll reveals how other practices operate, what works, what doesn’t and how dentistry is evolving. The information we gather each month helps us measure trends in the profession. Take a look at this month’s topic and results on marketing.
July 2023
by Dr. Howard Farran, DDS, MBA
Dentaltown founder Dr. Howard Farran discusses the importance of maintaining—and tracking—your marketing efforts.
February 2024
The results are in, and now it’s time to announce the winners of the 2023 Dental Townie Choice Awards—and this year, we shine the spotlight on the victors in a few notable races.
December 2023
Take a look at some of the latest happenings in the dental industry.
January 2023
Take a look at some of the newest products hitting the dental market.
January 2023
Dentaltown's monthly dental poll reveals how other practices operate, what works, what doesn’t and how dentistry is evolving. The information we gather each month helps us measure trends in the profession. Take a look at this month’s topic and results on marketing.
July 2022
This pediatric dentist wonders how to respond to a parent who leaves disparaging reviews that go “viral.”
February 2022
by Michael Fitterer
Any dental practice that’s been in business for a while has had to deal with a displeased patient and negative dental reviews. These guidelines will help you determine a plan for how to react and what to include in the response.
March 2021
With our monthly dental poll you can see how other practices operate, what works, what doesn’t and how dentistry is evolving. The information we gather each month helps us measure trends in the profession. Take a look at this month’s topic and results on marketing.
July 2021
by Dr. Cyndi Blalock
Dr. Cyndi Blalock, who leads a group of more than 2,500 entrepreneur dentists, explains why she thinks going live on Facebook is a great way to get your dental practice out there—but the most important thing you can do is create quality videos.
October 2021
by Dr. Howard Goldstein
Dr. Howard Goldstein, director of continuing education, shares Dentaltown's latest CE offerings and most popular courses.
September 2022
by Casey Bull
Your website should be more than just a pretty face! It’s important to have a set strategy and purpose driving your designs when it comes to your site and search engine optimizations. These tips will help your website be a top performer.
February 2023
by Casey Bull
In an era when people are bombarded with messages, how can you make sure e-communications from your dental practice feel genuine and valuable? Casey Bull of The Invisible Orthodontist explains the importance of humanizing the most common touchpoints from your practice.
April 2023
by Dr. Howard Farran
Dentaltown founder and CEO Dr. Howard Farran explains why not completing your dental practice’s profile on Google and Google Maps leads to missed opportunities for free marketing and branding.
June 2023
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Sally Gross, Member Services Specialist
Phone: +1-480-445-9710
Email: sally@farranmedia.com
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