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Deflecting Negativity: Essential Strategies for Business Owners
Dealing with negativity in business, whether it's unfounded criticism or unethical competition, requires a powerful strategy: letting it bounce off. This approach is essential for maintaining your motivation, staying connected with your team, and continuing your drive towards success. As your...  Read More
Share Knowledge with Your Community to Bring in More Patients
Did you know that educating your potential patients can enhance their trust, encouraging them to travel farther and seek the necessary treatment? Establishing credibility with your community through education-based marketing ensures that you prioritize their goals, interests, and oral health....  Read More
Empower Patients to Promote Your Practice with Video Testimonials
Turning your satisfied patients into practice ambassadors is simpler than you think. By collecting video testimonials, you can quickly, easily, and affordably showcase real experiences that resonate with prospective patients. But how do you get started? It's as easy as recording a patient's...  Read More
Unveiling the Power of Inside-Out Marketing: Are You Making the Most of It?
Wearing your shirt inside out might draw unwanted attention, but when it comes to marketing, adopting an inside-out perspective can transform your business, its persona, and ultimately, its success. Often, marketing agencies tend to rely on cookie-cutter approaches that have worked for others,...  Read More
Leveraging Instagram's Power for Your Business
Instagram is practically ubiquitous nowadays, even reaching individuals who seem to be living under rocks. The platform's popularity has soared to unimaginable heights, with even animals amassing millions of followers and generating substantial revenue. If a grumpy-faced cat can achieve household...  Read More
Reflecting on Using Your Name for Your Business: Factors to Consider
When establishing a new dental practice or business, your first task is choosing a name. While the obvious choice may seem to be naming it after yourself, especially if you're a solo practitioner, it's important to take a moment to reflect on Shakespeare's famous question: What's in a name? There...  Read More
Approaches to Managing Benefit Negotiations with Newly Acquired Staff
Congratulations on your new practice! Transitioning into ownership can be both exciting and challenging. One big challenge you're facing is managing your inherited team's expectations, especially when it comes to benefits. Here's a simple guide to help you navigate this situation smoothly: Have...  Read More
Professional Connections: Dentist's Gift Giving Handbook for Referral Partners
As a specialist dentist, establishing and maintaining robust relationships with referring doctors is of paramount importance for the ongoing success and growth of your practice. An impactful strategy for demonstrating appreciation and fostering these invaluable connections lies in the thoughtful...  Read More
Gain New Patients Quickly
Today, I'm excited to share with you an innovative update that promises to revolutionize the landscape of Facebook and search engine marketing. For those of you who have been diligently investing your resources into SEO strategies and pay-per-click advertising campaigns, and have been witnessing...  Read More
The Importance of Online Scheduling in Modern Dentistry
In today's convenience-driven era, some dentists resist the transition to online scheduling due to concerns about patient reliability and maintaining schedule control. However, the benefits of online scheduling far outweigh these apprehensions, urging dentists to embrace this change for practice...  Read More
When Is the Right Time to Consider Selling Your Dental Practice?
As a dentist, the notion of retirement might seem distant amidst your daily patient care routines. However, strategizing your exit plan early on can significantly impact the value of your practice when the time comes to sell. In this article, we'll delve into the importance of proactive exit...  Read More
How to Gain More Dental Patient Reviews
In today's digital age, establishing a robust online presence is vital for any growing practice, and a significant component of this presence revolves around patient reviews. Studies show that a staggering 84 percent of individuals rely on online reviews to inform their decisions, making these...  Read More
1659 Dr. Gordon Christensen on All Things Dentistry : Dentistry Uncensored with Howard Farran
Gordon J. Christensen is Founder and CEO of Practical Clinical Courses (PCC) and Co-Founder and CEO for Clinicians Report Foundation (CR) and a practicing prosthodontst in Provo, Utah. PCC is an international continuing education organization that provides courses and videos for all dental...  Read More
6 Strategies to Prevent Burnout During Business Expansion
When you first ventured into entrepreneurship, the thrill of starting something new likely kept you buzzing with excitement, perhaps even causing sleepless nights fueled by anticipation. However, as the years pass, that initial fervor may transform into a more subdued sense of satisfaction with...  Read More
Strategies for Identifying Your Target Market
When determining your target market, begin by understanding your unique qualities and identity. Once you have a clear grasp of this, take the time to envision the type of patients you aim to attract. For instance, if you're a dentist passionate about delivering top-notch cosmetic dentistry,...  Read More
Winning Strategies for Attracting New Patients: 6 Key Elements
Strategies for Dental Practice Growth Are you standing at the crossroads between sustained, powerful growth and another quiet month? Marketing your dental practice successfully demands a critical examination of the strategies and systems you employ daily, whether online, over the phone, or...  Read More
Winning Strategies for Attracting New Patients: 6 Key Elements
Strategies for Dental Practice Growth Are you standing at the crossroads between sustained, powerful growth and another quiet month? Marketing your dental practice successfully demands a critical examination of the strategies and systems you employ daily, whether online, over the phone, or...  Read More
Enhancing Team Productivity and Efficiency
Navigating the complex landscape of dental practice ownership often entails confronting myriad challenges and frustrations. From juggling administrative duties to delivering top-notch patient care, the demands can be daunting. As someone who has weathered their fair share of trying days, I...  Read More
Internal Marketing Strategy: Focusing on Your Current Patient Base
Dentists often focus on attracting new patients, sometimes overlooking the loyal patient base already in their care. This oversight is akin to not seeing the forest for the trees. Internal Marketing: Understanding Its Essence  When we think of marketing, we typically envision advertisements,...  Read More
Mastering the Art of Building Lasting and Fulfilling Relationships
Have you encountered individuals who find it challenging to admit their mistakes? Whether driven by fear of consequences or a reluctance to accept fallibility, this failure to apologize poses a significant obstacle to business development. Acknowledging errors is inherently difficult;...  Read More
Transform Your Mindset to Enhance Positivity Within Your Practice
At Identity Dental Marketing, where we extensively engage with dentists, a recurring sentiment we encounter is the pervasive belief that people aren't particularly interested in dental care. This perception, when internalized, has a pronounced adverse effect on various facets of practice...  Read More
5 Techniques to Stay Inspired and Driven at Work
Remember Why You're Here Reflect on the purpose behind your work. As dentists, you play a crucial role in transforming lives through improved oral health. Each day presents an opportunity to make a positive impact; reminding yourself of this can fuel your motivation to excel in your tasks. Break it...  Read More
Enhancing Patient Scheduling: Three Guidance Insights for Dental Receptionists
Your dental marketing campaign is generating considerable interest, evident in the volume of calls reaching your practice. Yet, despite this activity, your appointment calendar remains far from capacity. There are several common reasons why potential patients may hesitate to schedule, and...  Read More
Unlocking Success: Essential Traits for Dental Practice Leadership
Consistency in your dental practice's leadership and business practices is paramount for sustained success, even if you have a stellar team, advanced technology, and a strong community reputation. Without consistency, you're neglecting a crucial element in achieving dental practice excellence. ...  Read More
Have Your Dental Blogs Been Optimized?
Once your website is established—customized, branded, and user-friendly—it's time to ignite your SEO efforts through content creation. Blogging, a cost-effective strategy, boosts website traffic, translating to increased foot traffic for your practice. With Google processing over 63,000 search...  Read More
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