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Thoughtful Gifts for Dental Employees
As the holiday season approaches or a special occasion arises, showing appreciation to your dental team is both thoughtful and essential for strengthening team morale and loyalty. Finding the perfect gift for dental employees can sometimes be challenging, but there are plenty of creative ideas...  Read More
The 5 Best CBCT Machines in Dentistry
Investing in a top-tier Cone Beam Computed Tomography (CBCT) machine can revolutionize the quality of care you provide in your dental practice. However, choosing the right CBCT system is crucial to maximizing patient outcomes and the overall efficiency of your practice. Below, we explore the top...  Read More
Strategies for Dentists to Successfully Market Sedation Dentistry
Sedation dentistry provides a solution for patients who experience anxiety or discomfort during dental procedures. To effectively market this service, you need to clearly communicate its benefits and address potential concerns. Here’s how to promote sedation dentistry successfully and make your...  Read More
No Insurance? No Problem! Verbal Skills for Out-of-Network Dentists
As a dentist, thriving with an out-of-network practice is not only possible but can be incredibly rewarding. This guide will show you how to achieve success by focusing on four key areas: enhancing verbal skills to communicate the value of your services, positioning your brand to attract the right...  Read More
Episode 64 - Referring to a Specialist
The relationships between a general dentist and specialists are important, but what do we look for in the specialists we refer to? What is most important in working with a specialist? Why do some patients resist when being referred to a specialist? And when do we refer to certain specialists?  All...  Read More
Essential Tips for Dental Start-Up Practice Owners
Planning for Success Starting a dental practice is a significant milestone that requires careful planning. This guide will help you navigate the process of establishing and running a successful practice. The Importance of Planning Planning is crucial for success. It provides a roadmap for...  Read More
Staying Ahead: Grace Rizza's Role in Perfecting Identity Dental Marketing
At Identity Dental Marketing, we live by the principle: “Close the Loop.” This isn’t just a catchy slogan; it’s our pledge to excellence and accountability that drives everything we do. As CEO, my approach is straightforward and laced with a touch of dry humor. But make no mistake, my standards are...  Read More
Personalized Content for Dentists: A Game Changer with Identity Dental Marketing
Identity Dental Marketing, a premier provider of marketing solutions for dental practices, offers unlimited pages of custom content for all their bespoke dental websites. This service highlights the company’s dedication to delivering personalized solutions that resonate with clients and drive...  Read More
Which SEO Technique is Most Effective?
Like an investment strategy, successful SEO requires you to diversify your portfolio. Using a variety of strategies on a daily, weekly, and monthly basis will help your website rank at the top of search engine listings. In this article, we break down four ideas that will help you build a winning...  Read More
Episode 63 - Perfectionism in Dentistry
On Episode 63, we discuss perfectionism in dentistry and an article on the subject by Dr. Muhalab Al Sammarraie,   -How does perfectionism manifest in dentistry?  -How is perfectionism reinforced in dental school?  -How can perfectionism lead to burnout?  -How does social media contribution to...  Read More
1664 Blake and Chase Thompson on the Denturist Profession : Dentistry Uncensored with Howard Farran
Blake and Chase Thompson are second-generation denturists from Canada. Operating in Saskatchewan and Alberta with their dad, the Thompson brothers manage five practices with two more on the way. Their mission is to deliver an outstanding experience for both patients and employees. As dedicated...  Read More
Same-Day Dentures Enhancing Your Quality of Life in Hours
Going to the dental clinic can be a time-consuming process filled with disappointments. However, this does not have to be the case because of innovative solutions like same-day dentures, also known as immediate dentures.  Immediate dentures speed up simple dental procedures that need dentures, such...  Read More
Categories: Prosthodontics
What’s the Best Platform for Building a Low-Cost Website?
I’m often asked questions like, “What platform is best for my practice if I can’t afford a professional website?” When it comes to marketing your practice, the honest truth is that you can’t afford NOT to have a professional website. Consider this from a top-down view. If you own a brick-and-mortar...  Read More
Top-Tier Dental Logos
Effective dental logos embrace simplicity. Think of iconic logos like the Nike swoosh, Apple’s apple, or McDonald's Golden Arches. Their simplicity makes them memorable and effective. Great dental logos often feature modern fonts. Sans serif fonts are currently popular and viewed as contemporary...  Read More
What Metrics Define Success?
Success is deeply personal, varying from person to person, each with their own unique vision of what it means to succeed. For some, it revolves around financial prosperity or the satisfaction derived from a productive day's work. However, for many, achieving a harmonious balance between work and...  Read More
The Importance of Consistent Marketing in Successful Practices
To sustain success, practices must adopt a proactive stance towards marketing. Delve into why ongoing marketing is indispensable in our latest blog. Scenario Consideration: Imagine investing in a short-term marketing tactic, like a month-long high-cost ad. Initially, there's a surge in new...  Read More
Marketing Methods for Specialized Dental Care Solutions
Ask yourself this question: Why do patients choose you over other doctors in your area? Your answer to that question is your Unique Selling Proposition (USP). In dentistry, your USP should be the foundation of your brand and reputation. For instance, if your answer is, “Patients choose me because...  Read More
Maximizing New Patient Sign-ups: Expert Tips for Dental Clinics
As a dental practice owner or manager, converting new patient inquiries into actual appointments is likely one of your primary goals. While this process can sometimes be challenging, implementing a few key strategies can significantly increase your conversion rates. Here are five actionable...  Read More
Deflecting Negativity: Essential Strategies for Business Owners
Dealing with negativity in business, whether it's unfounded criticism or unethical competition, requires a powerful strategy: letting it bounce off. This approach is essential for maintaining your motivation, staying connected with your team, and continuing your drive towards success. As your...  Read More
Share Knowledge with Your Community to Bring in More Patients
Did you know that educating your potential patients can enhance their trust, encouraging them to travel farther and seek the necessary treatment? Establishing credibility with your community through education-based marketing ensures that you prioritize their goals, interests, and oral health....  Read More
Empower Patients to Promote Your Practice with Video Testimonials
Turning your satisfied patients into practice ambassadors is simpler than you think. By collecting video testimonials, you can quickly, easily, and affordably showcase real experiences that resonate with prospective patients. But how do you get started? It's as easy as recording a patient's...  Read More
Unveiling the Power of Inside-Out Marketing: Are You Making the Most of It?
Wearing your shirt inside out might draw unwanted attention, but when it comes to marketing, adopting an inside-out perspective can transform your business, its persona, and ultimately, its success. Often, marketing agencies tend to rely on cookie-cutter approaches that have worked for others,...  Read More
Leveraging Instagram's Power for Your Business
Instagram is practically ubiquitous nowadays, even reaching individuals who seem to be living under rocks. The platform's popularity has soared to unimaginable heights, with even animals amassing millions of followers and generating substantial revenue. If a grumpy-faced cat can achieve household...  Read More
Reflecting on Using Your Name for Your Business: Factors to Consider
When establishing a new dental practice or business, your first task is choosing a name. While the obvious choice may seem to be naming it after yourself, especially if you're a solo practitioner, it's important to take a moment to reflect on Shakespeare's famous question: What's in a name? There...  Read More
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