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Showcase Your Business in Action
For years, Google Maps restricted users to uploading only still images of businesses. However, the platform has evolved, and now users have the capability to upload short, location-based videos directly from their iPhones or Android devices. This presents an exciting opportunity for businesses...  Read More
Real Compliance Cases: Medicaid Informed Consent
Dr. Janis called me a few weeks ago. He went through a ‘routine’ Medicaid audit from the OIG. He has been audited before and it went by without a hitch. This time, however, the audit is resulting in a $19,000 recoupment. Dr. Janis was aggravated. The issue? No tooth #s and surfaces on his informed...  Read More
Frauds, Risks, and Warning Signs to Look Out For
Lately, I’ve been receiving an increasing number of emails, invoices, and letters from clients that originate from unethical outside marketing companies. I’ve come across advertisements disguised as invoices and numerous companies spamming my clients about supposed major Google changes, insisting...  Read More
Episode #842: How (Good) Handoffs Increase Case Acceptance
The right handoff can go such a long way. In this episode, Tiff and Dana break down why handoffs are so important for patients, how handoffs can extend from chairside to checkout, and the best way to know if your practice’s communication with patients and each other is working effectively. Episode...  Read More
The Three Different Types of Dentists
I've been marketing dentists all over the country for about a decade. This time, I've learned a lot about how they interpret information. Understanding how to best communicate with my clients has allowed me to provide custom marketing solutions promptly. I know each dentist I meet is different, but...  Read More
Facebook: Empowering Connections Through Engagement
Every month, more than 1.7 billion people use Facebook, transforming it into an indispensable platform for a wide range of functions. Users share their life's moments, both joyous and challenging, with friends, family, and other connections. This vibrant sharing culture makes Facebook a central...  Read More
Three Simple Steps to Attain a 5-Star Reputation
If you haven't realized it yet, online reviews are highly valued by people. Google reviews, in particular, receive significant exposure and enhance your SEO efforts. Our clients frequently ask for advice on how to effectively garner dozens, or even hundreds, of 5-star reviews. Read on to discover...  Read More
Three Simple Steps to Attain a 5-Star Reputation
If you haven't realized it yet, online reviews are highly valued by people. Google reviews, in particular, receive significant exposure and enhance your SEO efforts. Our clients frequently ask for advice on how to effectively garner dozens, or even hundreds, of 5-star reviews. Read on to...  Read More
The Importance of Consistent Marketing in Successful Practices
To sustain success, practices must adopt a proactive stance towards marketing. Delve into why ongoing marketing is indispensable in our latest blog. Scenario Consideration: Imagine investing in a short-term marketing tactic, like a month-long high-cost ad. Initially, there's a surge in new...  Read More
Marketing Methods for Specialized Dental Care Solutions
Ask yourself this question: Why do patients choose you over other doctors in your area? Your answer to that question is your Unique Selling Proposition (USP). In dentistry, your USP should be the foundation of your brand and reputation. For instance, if your answer is, “Patients choose me because...  Read More
Maximizing New Patient Sign-ups: Expert Tips for Dental Clinics
As a dental practice owner or manager, converting new patient inquiries into actual appointments is likely one of your primary goals. While this process can sometimes be challenging, implementing a few key strategies can significantly increase your conversion rates. Here are five actionable...  Read More
Deflecting Negativity: Essential Strategies for Business Owners
Dealing with negativity in business, whether it's unfounded criticism or unethical competition, requires a powerful strategy: letting it bounce off. This approach is essential for maintaining your motivation, staying connected with your team, and continuing your drive towards success. As your...  Read More
Community Connections: 5 Outreach Opportunities for New Dentists
Engaging with your local community can be a powerful way to boost your practice's visibility. Yet, not everyone finds it equally easy to navigate this type of marketing. We've encountered doctors who lean more towards introversion and feel less at ease with community outreach. In such cases, I...  Read More
Unveiling the Power of Inside-Out Marketing: Are You Making the Most of It?
Wearing your shirt inside out might draw unwanted attention, but when it comes to marketing, adopting an inside-out perspective can transform your business, its persona, and ultimately, its success. Often, marketing agencies tend to rely on cookie-cutter approaches that have worked for others,...  Read More
Why Prioritizing Website Security is Vital in the Current Climate
Within the vast expanses of the internet, often referred to as "The Deep Web," lies a world largely uncharted by the average user. Despite its mysterious reputation, the safety of our online presence doesn't solely depend on the nature of the web itself but rather on how it's managed by...  Read More
Episode #834: Build a Fun (& Productive) Culture
This episode is all about celebrating your team and practice. Kiera gives ideas for adding more fun to the work day while still keeping things professional. Remember, applying flavor is a culture builder, marketing tool, energy booster, and more. Episode resources:   Read More
Las Vegas Children's Dentistry
Dental Cleanings and Examinations  Dental cleanings and examinations procedures are recommended every six months, though the pediatric dentist may suggest a different frequency based on the child's oral health status and risk factors for dental diseases.  Dental Cleanings: During a dental cleaning,...  Read More
Categories: Pediatric
Professional Connections: Dentist's Gift Giving Handbook for Referral Partners
As a specialist dentist, establishing and maintaining robust relationships with referring doctors is of paramount importance for the ongoing success and growth of your practice. An impactful strategy for demonstrating appreciation and fostering these invaluable connections lies in the thoughtful...  Read More
Episode #831: Fast-track your SOPs & Operations Manual
Join Kiera as she uncovers the power of SOPs and Operations Manuals for dental practices. Learn how these tools can save time, ensure consistency, and streamline your operations. Discover practical tips for creating your own manual, from dividing tasks among team members to keeping protocols...  Read More
Episode #832: Staying Human in Automation- Chat with Pedro Becker at AXLE
Kiera is joined by Pedro Becker of Axle to talk about how to effectively use a centralized dental platform that utilizes artificial intelligence while staying human. Points of conversation include learning curves with automation, how this software is transforming dentistry, what’s easy for the...  Read More
The Importance of Online Scheduling in Modern Dentistry
In today's convenience-driven era, some dentists resist the transition to online scheduling due to concerns about patient reliability and maintaining schedule control. However, the benefits of online scheduling far outweigh these apprehensions, urging dentists to embrace this change for practice...  Read More
Explore the Unknown: It's Time to Begin
Many individuals perceive marketing as a one-time setup, a task completed and then left to its own devices. You've crafted your website, implemented SEO strategies, and perhaps initiated a few advertisements. Is that the end of your marketing efforts? Far from it. Marketing is a dynamic field,...  Read More
Optimal Dental Marketing | What's the Ideal Weekly Time Investment for Marketing?
Owning and managing your own dental practice demands a considerable investment of time and effort beyond patient care. As a dentist, you're intimately familiar with this reality. Yet, determining the optimal allocation of your valuable time to marketing endeavors can be a challenge. Your approach...  Read More
Do Your Fees Reflect the Quality of Your Service?
Determining the appropriate pricing strategy for your services can be a daunting task. There's a common belief that lowering fees attracts more clients, but in certain industries, pricing directly correlates with perceived value. Underestimating your services may not only attract the wrong...  Read More
Understanding Your Worth: A Comprehensive Approach
Setting fees for the variety of services you offer can be a daunting task. Fee setting plays a crucial role in the success of your business, yet many find it challenging to navigate. If you're feeling overwhelmed by the process of determining and establishing your fees, fear not—we're here to help....  Read More
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