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Where Are the Patients
         Marketing can either have the best return on investment of any expense, or the worst, and sometimes you don’t know which it is. It can really feel like you’re gambling for patients. Here’s a few tips on how to keep track of your marketing budget and make marketing less of a gamble.        ...  Read More
Day #27 of 75…Show you care, even they've stopped coming in
Even patients who haven’t come in for their recall appointments in a year or more will still send you referrals and consider you their dentist is you do this…Continue showing that you care… even if a patient stops coming.  Read More
Day #26 of 75 - You care only for their money?
Is there any chance that you’re giving patients the impression that all you care for is their money? That’s what my kids’ orthodontist is doing.  Read More
How to Respond to Negative Online Patient Reviews (Dental Law Radio)
  Practice owners work hard to create a great patient experience, however, negative online patient reviews can still happen. Stuart Oberman weighs in on how practice owners should respond if and when this happens.   Read More
1641 Dr. Doug Depew on Attracting and Retaining Orthodontic Patients : Dentistry Uncensored with Howard Farran
Dr. Doug Depew has been practicing in the Northwest suburbs of Atlanta Georgia since 1990. He graduated Magna Cum Laude from the University of Georgia, received his dental degree from the Medical College of Georgia, and received his certificate in orthodontics and master's degree from Baylor...  Read More
Categories: Marketing, Orthodontics
Day #24 of 75 - Have new patients come in trusting 100%
Day #24 of 75  Do you want to take your case acceptance to the next level? Then have new people come into your office for the first time already trusting you the way airplane passengers trust their pilot. New people must come already trusting you absolutely!  Read More
Day #23 of 75 - How to leverage decision makers in your patient community to grow your practice
Day #23 of 75  Do you want to attract into your practice people that are in the network of leaders or businesspeople within your current patient base?  Read More
101 Dentistry in the UK, how's it different and how's it the same?
Dr. Jaz Gulati, a dentist in London England and host of Protrusive Dental Podcast and author of a new online course on making splints joins Dr. Robin in this episode.  They discuss how dentistry is different in the UK than it is here and how it is the same.  It is a lively discussion I'm sure...  Read More
Day #22 of 75 - Are you pissing your prospects off?
Day #22 of 75… in the #75DaysOfMomentum One of the biggest mistakes a lot of dentists make with their marketing is failing to think about the experience they desire for prospective patients who’ve seen their advertising and clicked on them. When people click your ad, where are they taken? Are...  Read More
Day #21 of 75 - Are your ads asking for marriage of the first date?
Are your dental ads asking for marriage on the first date? Ladies...how would you react if somebody asks for your hand in marriage on the first date? And gents... how would you react if the lady you've taken out asks if you're going to marry her during that first date?  Read More
Episode 101 - What's Up with Unemployment?
“In a time where there's a shortage of employees, find the potential team members that have a true love for other people, and train them how to do dentistry." Since the pandemic, a lot of dentists have struggled with keeping and finding good team members. I've been getting a lot of questions...  Read More
Day #20 of 75 - Does your digital persona make prospects dislike you?
Day #20 of 75 … in the #75DaysOfMomentum  Prospective patients check out the About the Doctor page on a dental website more than any other. Does your digital persona communicate confidence, expertise, trust worthiness and likability?  Read More
Day #19 of 75 … are your walls inspiring anxiety?
Is the writing on your practice walls driving your patients' anxiety through the roof? Did you know that your office walls play a huge role in either calming patients down or driving their anxiety and stress up?    Read More
Day #18 of 75 … Take away the anxiety driving hospital smell
Want to take your patient experience to the next level?  Here is a tactic used by companies most known for delivering wow experiences.   Read More
Day #17 of 75 - Tactical move that wows patients
Here is a simple trick that Dr. @David Moffet used to take his patient experience to the next level. Hint: Patients left his practice feeling like they just had a VIP Spa session.  Read More
Day #16 of 75 - Day #16 of 75 …How to never fumble a patient's name
Day #16 of 75 … in the #75DaysOfMomentum Do you want the rapport you have built with a patient drop like an iron ball and lose all respect? Refer to Mrs. James as Mrs. Jones. I mean, fumble the patient’s name.  Read More
Building a Successful Practice with Howard Farran
Building a Successful Practice with Howard Farran Howard Farran, DDS, MBA, the founder and owner of  and Dentaltown magazine, has practiced dentistry at Today’s Dental in the Phoenix metro area for more than 30 years. In 2017, Incisal Edge magazine ranked him among the 32 most influential people...  Read More
129 - Boundaries, Balance, and the Dental Practice with Drs. Andy and Natalie Droel
“We’ve learned that at a certain time of the day, we need to stop talking about work. We have to have boundaries.” As dental practice owners know, running a business can take over your life.  As business partners and a married couple Drs. Andy and Natalie Droel know this struggle all too well. ...  Read More
Day #15  of 75 - Hang Referring Patients On A Wall Of Fame
Day #15 of 75 - Hang Referring Patients On A Wall Of Fame Demonstrating your appreciation for referrals using a Referrers’ Wall of Fame is a tactical move that creates loyalty, drives more referrals and endears you to both current and new patients.  Read More
Day #14 of 75 - Are you pissing prospects off?
Day #14 of 75 - Are you pissing prospects off? Being in conversation with somebody who talks about themselves all the time sucks… But so does being on a dental website that talks about the practice more than it does about its patients.  Read More
Day #13 of 75 - How To Upgrade Your Relationship With Patients
Day #13 of 75 Do you want patients to consider you a good family friend instead of just a dentist? I hope you do, because great things happen when you do. Patients accept treatment, they don't cancel appointments, they refer and rave about you wherever they go. Instead of being the provider of a...  Read More
Day #12 of 75 - Wow Patients On Milestone Birthdays
The reason most patients switch dental care providers is the perception that these providers don’t care. Do you want to lock patients into lifetime clients? Then wow them on their milestone birthdays. Create birthday campaigns for 40th, 50th, 60th, 70th and 80th birthdays. Every birthday is...  Read More
Car Mechanics, Dentists, and the Reality of Perception
Why would a consumer choose one mechanic in their area over another ... assuming, of course, that the types of automobiles they operate on and the services they offer are essentially the same? Doesn't the solution lie somewhere in the "marketing laboratory" (the mind and heart of a radically...  Read More
Categories: Marketing
Why does your advertising NOT work?
Many companies and almost all business owners who do advertising alone are throwing their hard-earned money out the window.  They do advertising in the newspaper, radio, television, etc., but almost never receive the result they want to achieve. In today’s world advertising has little...  Read More
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