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5 Ways Pediatric Practice Marketing Differs from General Dental Practice Marketing
Are you a pediatric dental practice seeking to stand out in your community? Pediatric dentistry requires a unique approach to marketing, distinct from general dental practices. In this article, we'll delve into five essential strategies that set pediatric practice marketing apart and equip you with...  Read More
Categories: Marketing, Pediatric
Top 5 Marketing Methods to Boost Your Business in Quarter 4
As the final quarter of the year approaches, it’s time for businesses to strategize and make the most out of the closing months. For dental practices and healthcare providers, this is an ideal time to connect with your patients, enhance your brand, and ensure that you finish the year strong. In...  Read More
Categories: Marketing
Before founding Marti Law Group,  co-founded a DSO and scaled it to 45 locations. In 2018, he and his partners sold the organization to a private equity group. Selling his DSO was Justin’s first experience with an M&A transaction, and it sparked his interest in guiding other practice owners through...  Read More
Cracking the Code: Why Patients Miss Appointments and How to Fix It
Do you ever wonder why some patients miss their appointments, even when you believe they value your services? Many theories attempt to explain this phenomenon, but the real answer lies in a simple concept: ownership. To reduce missed appointments, you must take ownership of your practice, your...  Read More
Episode 207 – Authentic Marketing: Connect with Patients & Build Trust
“The why is important because marketing is about connection and trust.” -Sara Hansen If the patient doesn’t feel like you’re a safe place, they won’t schedule with you. If they don’t trust you, they won’t accept your treatment plan. This is why authentic marketing in dentistry is so important:...  Read More
Safeguarding Your Online Realm: The Urgency of Website Security
The vast expanse of the internet can be an intimidating place for many of us. In fact, the average person typically engages with less than 1 percent of the entire online ecosystem, often referred to as "The Deep Web." While this term may sound ominous, it's crucial to understand that the internet's...  Read More
Categories: Marketing
Episode 82 - Setting the Standard for Success
“The number one job of a leader is to provide clarity.”  ~ Dr. Victoria Peterson In this episode of the Investment Grade Practices podcast, your host Dr. Victoria Peterson recaps her conversation with the remarkable Dr. Jonathan Ehlers from the previous episode, and provides listeners with some...  Read More
Unlocking Success: The Power of Inside Out Marketing
Imagine putting on your shirt inside out and feeling a twinge of embarrassment. Well, marketing can also be like that – but with a twist! Embracing the concept of inside-out marketing can work wonders for your business, your brand's persona, and ultimately, your path to success. Too often, we've...  Read More
Categories: Marketing
Episode 179 – Communication & Your Spouse
“Nobody ever says I wish I had worked 14 hours a day instead of 12.” ~Dr. Bruce B. Baird What would it be worth to you if you could organize your dental practice in a way that allows you to worry less about the daily grind and focus more on nurturing the relationships in your life that truly...  Read More
Three Essential Steps to Thrive as a Business Owner in Healthcare
Do you ever feel overwhelmed, frustrated, or just plain unhappy in life? Maybe you've even noticed that these feelings affect how you interact with others. Trust me, you're not alone, and I'm not here to preach from an ivory tower. We've all had our fair share of tough days, weeks, and maybe even...  Read More
Harnessing the Potential of LinkedIn Advertising for Local Healthcare Professionals
LinkedIn, the go-to platform for professionals, can be a valuable channel for healthcare practitioners looking to connect with corporate clients in their vicinity. While widely used by salespeople, recruiters, and career-minded individuals, its applicability may not be immediate for every...  Read More
Categories: Marketing
The 9 Secrets to High-Converting Orthodontic Website Designs A good Orthodontic website looks nice and provides helpful information. A great Orthodontic website consistently drives new leads to your practice and assists in converting website visitors into new patients.  Your website can be one...  Read More
Enhancing Patient Communication with Google Business Profiles In the modern healthcare landscape, effective and accessible communication is more crucial than ever for patients. When patients feel acknowledged and heard, they are more likely to remain loyal to your practice and less likely to seek...  Read More
Episode 505: What is Your Practice’s X Factor?
Kiera Dent: Hey everyone, welcome to the Dental A Team podcast. I'm your host, Kiera Dent, and I have this crazy idea that maybe I could combine a doctor and a team member's perspective, because let's face it, dentistry can be a challenging profession with those two perspectives. I've been a...  Read More
Cultivating Integrity in Your Team: A Recipe for Success
Have you ever encountered someone in your professional life who struggles to acknowledge their mistakes? Whether their reluctance to admit fault arises from a fear of repercussions or a steadfast belief in their infallibility, this inability to apologize can pose a substantial obstacle to the...  Read More
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