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Episode 549: How to Fine-Tune Your Practice?
Do you ever find yourself or team members responding to proposed solutions by saying, ‘Oh, we already do that’? This episode is all about closing the 10% gap between your regular and elite dental practices. It’s about fine-tuning the methods you already have in place to be the very best practice...  Read More
Episode 210 – Coloring Your Practice
“These are the colors that reflect them, and they use them in all sorts of fun ways. It’s not just on the walls, it’s on their scrubs, and their marketing collateral.” ~Regan Robertson Welcome to the most colorful episode of Everyday Practices podcast ever! Dr. Maggie Augustyn of Happy Tooth in...  Read More
Identity Dental Marketing Showcases "Jump Start to Success" Marketing Package
Identity Dental Marketing is proud to introduce its exclusive "Jump Start to Success" dental marketing and branding package, designed to propel dental practices towards prosperity. Our team of skilled professionals collaborates closely with dental practitioners, crafting robust business brands and...  Read More
A Step-by-Step Plan to Relocating Your Dental Practice
The below is a guest blog post written by  Recently, we () moved our dental practice after 20+ years at the same location. This massive project was made easier by following the steps that I’m going to discuss below. From the infancy stages of deciding we were going to move our dental practice...  Read More
Efficiently Navigating Your SEO Audit
Navigating Your SEO Audit: A Strategic Approach In the realm of digital marketing, the allure of a "free" SEO audit is not uncommon. However, it's crucial to approach these offerings with a discerning eye, as not all audits are created equal. Let's explore the pitfalls and misinformation often...  Read More
Episode 85 – Requested Replay: What is IGP?
“Being a dental practice owner is one of the most courageous acts of independence to be found in the business world today.” – Dr. Victoria Peterson You deserve a dental practice that gives you a life you love today, and builds value to support your future. But, wait, you say. It’s not that easy. I...  Read More
Episode 182 - Are You Going To Sell That: Part 1
“Why are you selling? You might be right on the cusp of a really valuable practice.” ~Dr. Bruce B. Baird I’ve been talking to a lot of dentists in their mid 30s and 40s who are selling their practices. Now it makes sense for people my age to be selling our practices – we are ready for retirement –...  Read More
6 Key Factors to Attract New Patients
Is your dental practice stuck in a cycle of uncertainty, with months swinging between growth and quiet spells? If you're looking to secure a steady stream of new patients, it's time to take a closer look at the strategies and systems you employ daily, whether online, over the phone, or in your...  Read More
Categories: Marketing
Mastering Pricing Strategies: A Roadmap to Business Success
When it comes to determining the right pricing strategy for your services, it can be a challenging task. Many believe that lowering fees will attract more clients, but in certain fields, your pricing can significantly influence how people perceive the value of your offerings. Underpricing your...  Read More
Episode 209 – The Four Types of Leaders
“We all have superpowers…and we all have kryptonite.” It will behoove you to understand what kind of leader you are so you can identify and understand it and know how to better support yourself and not be affected by that. In the first part of this series, we dig into the 4 types of leaders –...  Read More
Episode 35: Christina Wallace on The Portfolio Life
Pouring yourself into a single full-time job is the riskiest move you can make. Your parents’ advice to focus on one career path? It doesn’t work anymore, for reasons ranging from recessions to student loan debt, the gig economy, climate disasters, and a global pandemic (to name a few). We need a...  Read More
4 Proven Marketing Strategies for Your Dental Startup
Starting your own dental practice is an exciting journey. Your team is prepared, your phones are ready to ring, and your ambition is sky-high. But, there's one crucial question on your mind: How can you attract and retain the perfect new patients for your practice? In this article, we'll unveil the...  Read More
Categories: Marketing
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