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At Identity Dental Marketing, we live by the principle: “Close the Loop.” This isn’t just a catchy slogan; it’s our pledge to excellence and accountability that drives everything we do. As CEO, my approach is straightforward and laced with a touch of dry humor. But make no mistake, my standards are...  Read More
Identity Dental Marketing is excited to offer complimentary quarterly video script writing for dentists who utilize their Google, Facebook, or Instagram advertising management services. Dentists who have partnered with Identity Dental Marketing for ad management can now request up to three new...  Read More
Leadership in dentistry requires more than clinical expertise; it demands a resilient and proactive mindset. Understanding how to navigate challenges and take ownership of your decisions can transform your practice and elevate your team. Here are key insights on developing the right mindset,...  Read More
Google became the top search engine because it focused on one thing: being the best at search. While AOL promoted instant messaging and email, and Yahoo filled its homepage with weather, stocks, and news, Google stayed focused on its mission to be the number one search engine. Over time, Google...  Read More
Identity Dental Marketing, a premier provider of marketing solutions for dental practices, offers unlimited pages of custom content for all their bespoke dental websites. This service highlights the company’s dedication to delivering personalized solutions that resonate with clients and drive...  Read More
Like an investment strategy, successful SEO requires you to diversify your portfolio. Using a variety of strategies on a daily, weekly, and monthly basis will help your website rank at the top of search engine listings. In this article, we break down four ideas that will help you build a winning...  Read More
Maximize Your Time, Minimize Your Stress As a successful dentist, your time is your most valuable asset. Balancing the roles of a business leader and a medical expert leaves little room for anything else. If you aspire to a life beyond the confines of dentistry, it's essential to delegate tasks...  Read More
I’m often asked questions like, “What platform is best for my practice if I can’t afford a professional website?” When it comes to marketing your practice, the honest truth is that you can’t afford NOT to have a professional website. Consider this from a top-down view. If you own a brick-and-mortar...  Read More
Effective dental logos embrace simplicity. Think of iconic logos like the Nike swoosh, Apple’s apple, or McDonald's Golden Arches. Their simplicity makes them memorable and effective. Great dental logos often feature modern fonts. Sans serif fonts are currently popular and viewed as contemporary...  Read More
Success is deeply personal, varying from person to person, each with their own unique vision of what it means to succeed. For some, it revolves around financial prosperity or the satisfaction derived from a productive day's work. However, for many, achieving a harmonious balance between work and...  Read More
For years, Google Maps restricted users to uploading only still images of businesses. However, the platform has evolved, and now users have the capability to upload short, location-based videos directly from their iPhones or Android devices. This presents an exciting opportunity for businesses...  Read More
For years, Google Maps restricted users to uploading only still images of businesses. However, the platform has evolved, and now users have the capability to upload short, location-based videos directly from their iPhones or Android devices. This presents an exciting opportunity for businesses...  Read More
Lately, I’ve been receiving an increasing number of emails, invoices, and letters from clients that originate from unethical outside marketing companies. I’ve come across advertisements disguised as invoices and numerous companies spamming my clients about supposed major Google changes, insisting...  Read More
I've been marketing dentists all over the country for about a decade. This time, I've learned a lot about how they interpret information. Understanding how to best communicate with my clients has allowed me to provide custom marketing solutions promptly. I know each dentist I meet is different, but...  Read More
Every month, more than 1.7 billion people use Facebook, transforming it into an indispensable platform for a wide range of functions. Users share their life's moments, both joyous and challenging, with friends, family, and other connections. This vibrant sharing culture makes Facebook a central...  Read More
If you haven't realized it yet, online reviews are highly valued by people. Google reviews, in particular, receive significant exposure and enhance your SEO efforts. Our clients frequently ask for advice on how to effectively garner dozens, or even hundreds, of 5-star reviews. Read on to discover...  Read More
If you haven't realized it yet, online reviews are highly valued by people. Google reviews, in particular, receive significant exposure and enhance your SEO efforts. Our clients frequently ask for advice on how to effectively garner dozens, or even hundreds, of 5-star reviews. Read on to...  Read More
To sustain success, practices must adopt a proactive stance towards marketing. Delve into why ongoing marketing is indispensable in our latest blog. Scenario Consideration: Imagine investing in a short-term marketing tactic, like a month-long high-cost ad. Initially, there's a surge in new...  Read More
Ask yourself this question: Why do patients choose you over other doctors in your area? Your answer to that question is your Unique Selling Proposition (USP). In dentistry, your USP should be the foundation of your brand and reputation. For instance, if your answer is, “Patients choose me because...  Read More
As a dental practice owner or manager, converting new patient inquiries into actual appointments is likely one of your primary goals. While this process can sometimes be challenging, implementing a few key strategies can significantly increase your conversion rates. Here are five actionable...  Read More
Dealing with negativity in business, whether it's unfounded criticism or unethical competition, requires a powerful strategy: letting it bounce off. This approach is essential for maintaining your motivation, staying connected with your team, and continuing your drive towards success. As your...  Read More
Did you know that educating your potential patients can enhance their trust, encouraging them to travel farther and seek the necessary treatment? Establishing credibility with your community through education-based marketing ensures that you prioritize their goals, interests, and oral health....  Read More
Turning your satisfied patients into practice ambassadors is simpler than you think. By collecting video testimonials, you can quickly, easily, and affordably showcase real experiences that resonate with prospective patients. But how do you get started? It's as easy as recording a patient's...  Read More
Engaging with your local community can be a powerful way to boost your practice's visibility. Yet, not everyone finds it equally easy to navigate this type of marketing. We've encountered doctors who lean more towards introversion and feel less at ease with community outreach. In such cases, I...  Read More
For business owners, regular team meetings are vital, with a frequency tailored to your business type. At Identity Dental Marketing, we advocate for daily meetings for dentists to seize daily opportunities. In our office, we hold two weekly gatherings: Monday mornings are dedicated to comprehensive...  Read More
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