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Identity Dental Marketing Provides Free Marketing Resources
The Facebook group,  and business guidance.  “Too often people join a group, attend an event, or set up a planning session and have come to expect a sales pitch. My process is very different. I take each conversation as an opportunity to bring value. With each interaction, I want to make a positive...  Read More
I’ve Received an SEO Audit. Now What?
Many desperate salespeople like to offer “free” audits to their prospective clients. It’s a way for them to establish themselves as an authority without having to look at the actual rankings and performance of a campaign.  Why is this “free” audit problematic?  1. Its motive is to create...  Read More
Facebook KPI’s
Meta provides several metrics when analyzing a Facebook ad campaign, including:     Impressions: The number of times your ad was shown to users.     Reach: The number of unique users who saw your ad.     Clicks: The number of clicks on your ad, including clicks on links, calls-to-action, and...  Read More
Categories: Marketing
Identity Dental Marketing Raises the Bar in Analytics and Reporting
Identity Dental Marketing, the leading provider of marketing solutions for dental practices, is revolutionizing the way dental professionals understand and optimize their marketing efforts. With their comprehensive tracking and reporting tools, they empower dental practices to measure their...  Read More
Categories: Marketing
Don’t Wait Until It Hurts
When starting a practice, it’s difficult to justify investing in marketing. If you market the practice before purchasing it, you may worry about the messaging fitting the patient base. If you wait to start your marketing until after you gain ownership, you risk running out of time to craft a...  Read More
Categories: Marketing
Dental practices are typically thriving businesses that continually grow. However, what happens when a dental practice is seeing a decrease in profits or is struggling to get off the ground? When I see a failing practice, there’s usually one common denominator: the dentist is leading the business...  Read More
Tweak Your Mindset for a More Positive Practice
As you may have guessed, we spend a lot of time talking to dentists here at Identity Dental Marketing. One thing we hear frequently from our clients is the idea that “people don’t really want dentistry”. Whether it’s their time or their money, many doctors are under the impression that patients...  Read More
The Social 7
    Post consistently, at least once per week.     Include strategic hashtags & visually appealing graphics.     Interact with our viewers by replying and liking comments.     Publish multiple social media platforms.     Encourage interaction by posting questions or polls.     Avoid posting...  Read More
3 Tips to Help Dental Receptionists Schedule More Patients
By Beth Gaddis,  Your dental marketing is working and you can see the number of phone calls it’s driving into your dental practice. So why is your schedule not full? There are many reasons why potential patients take the time to call you, but may hang up without scheduling. Here are three of the...  Read More
What’s in a Dental Marketing Session?
When you are ready to grow your practice and reach more of your ideal patients, a short session with a seasoned dental marketer can make a significant difference in your success. While we can’t speak for other companies, we can tell you what to expect from a complimentary initial meeting with the...  Read More
Dental Website Must-Haves: Functional Forms
Almost every modern website comes with a contact form for . There are inherent issues with utilizing this form of communication, especially in 2023. No matter which website hosting company, email hosting company, domain registrar or IT company you employ, there’s a chance that email form...  Read More
4 Ways to Improve Your Team Meetings
If you own a business, it is important to find time to meet with your team. The frequency of these meetings will depend on what type of business you run. At Identity Dental Marketing, we work with a lot of dentists and encourage them to meet with their teams daily to identify the opportunities in...  Read More
Is Video Content Important?
As social media marketing continues to help dental practice owners grow their brands, compelling video content has become vital for those looking to gain social media exposure and increase engagement with patients and followers. Concise Is Key Clear and concise videos with the right, relevant...  Read More
Categories: Marketing
3 Things You Should Be Doing on Social Media
Social media marketing has become an opportunity worth considering for almost all business owners. With around  having at least one social media account, it is evident that these free tools are critical to capturing your full audience. For entrepreneurs who are struggling to grow your presence...  Read More
Categories: Marketing
How to Define Your Target Market
When determining your target market, you need to first think about who you are and what makes you unique. Once you have this figured out, take some time to envision the ideal patients that you want to attract. For example, if you’re a dentist who loves performing high-quality cosmetic work, you’ll...  Read More
Categories: Marketing
What is the Best SEO Tactic?
Like an investment strategy, successful SEO requires you to diversify your portfolio. Utilizing a variety of strategies on a daily, weekly, and monthly basis will help your website rank in the top of search engine listings. In this article, we break down four ideas that will help you build a...  Read More
Categories: Marketing
The Core Values Driving Identity Dental Marketing
At Identity Dental Marketing, we are deeply committed to running an ethical business. We market honestly and always prioritize the best interest of our clients. Our core values are at the heart of and affect every decision we make as an organization. We live out these values—displayed in our...  Read More
Categories: Marketing
Dealing With a Bad Review?
Research shows 94% of patients evaluate providers using online reviews, and 72% use it to find a new provider. Even if most of your reviews are positive, just a few negative comments can sow seeds of doubt among prospective patients, and, let’s face it, they personally sting. How you deal with bad...  Read More
Categories: Marketing
Is Your Dental Google Ad Campaign Optimized?
 has come a long way from its beginnings as AdWords in 2000. While it still functions as a way for businesses to bid for advertising in the Google search space, it has far more nuances, refinements, and robust features. As a more complex tool, it is important for you to leverage everything Google...  Read More
Categories: Marketing
The Components of an Effective Landing Page
If you’re in the process of building ads for a service, event, or product, you’ll likely discover that ads that lead to pages designed to turn an interested viewer into a lead or customer are an important component of an effective campaign. Like any marketing component, the design and writing...  Read More
Categories: Marketing
3 Reasons Marketing Agencies Want Your Ad Spend To Pass Through Their Agency
Why do they want your money to come through the agency instead of going straight to Google Ads or Facebook? 1. They can show higher overall revenues 2. Pooling dollars together allows them to seem more accomplished 3. They can hide fees For additional dental marketing advice, join Dental...  Read More
Categories: Marketing
How Did You Get Into Dental Marketing?
In 2007, I graduated from Marquette University with honors and entered the “real world”. I had already completed multiple unpaid internships and applied to every advertising agency in Chicago and Milwaukee. With very little opportunity available (due to a panicked economy), no family connections...  Read More
Categories: Marketing
Put Your Oxygen Mask on First!
This morning, I had a quick discussion with a friend. I asked how his business was coming along.  He told me that it’s not profitable yet but growing.  He told me that his role in his non-profit is making it harder to have enough time to get his business off the ground. I’ve been there. A common...  Read More
What Kills Dental Team Morale?
Many dentists graduate dental school and go on to work as an associate for a few years before starting their own practice.  You often start out as a top dog and sometimes have a hard time relating to what life was like prior to being a business owner.  Unlike restaurant managers and business...  Read More
3 Quick Dental Marketing Tips
1. Make sure your patients know what services you offer. Many dentists skip the suggestion to develop a customized brochure for their office.  They think that the freebies sent in the mail provide enough information about their services.  Patients often see these brochures and still question...  Read More
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