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How to Market a Dental Practice on Instagram and Facebook
Leveraging social media platforms such as Instagram and Facebook can be an effective way to grow your dental practice and attract new patients. With Instagram Reels, a feature allowing users to create short videos set to music, it has become even easier to reach a wider audience. Here are some key...  Read More
Categories: Marketing
In the digital age, establishing a personal connection with your audience is more important than ever. One of the most direct ways to foster this connection is through a phone number listed on your website. But not just any phone number – it should be a number that you rightfully own. Here’s why:...  Read More
How to Love Your Work by Focusing on Dopamine Releasing Activities as a Business Leader
While I am not a psychologist or a medical professional, I can share that dopamine is often released in response to rewarding experiences, and business owners might experience dopamine releases when engaging in activities that they find rewarding or reinforcing, which may vary widely among...  Read More
Introduction: Many marketing companies, advisors, salespeople, and consultants often fail to set realistic expectations for their clients. In this blog post, I’ll dive into the importance of setting realistic expectations in dental marketing and why it matters for the success of your practice. The...  Read More
Leveraging SEO When Your Business Lies Outside Google Maps’ Red Lines
Understanding the Scenario: Google Maps demarcates specific regions using “Red Lines,” effectively determining the businesses and locations that are prominently displayed to users searching within that area. When your business is outside these lines, it’s crucial to understand the implications it...  Read More
Categories: Marketing
Establishing Trust with Dental Patients
A 10-Step Guide to a Flourishing Practice Trust is the cornerstone of any successful dental practice. Establishing a trusting relationship with patients ensures their cooperation, loyalty, and compliance. To optimize patient-practitioner relationships and create a harmonious atmosphere conducive to...  Read More
How to get more Google Reviews for a Dental Office
Getting more Google reviews is essential to building your online reputation and attracting new patients. Here is a step-by-step guide that combines both incentivizing and ethical ways to encourage your patients to leave a Google review: Step 1: Build Trust and Offer Exceptional Service          ...  Read More
Categories: Marketing
Identity Dental Marketing’s Proven Strategies Drive Record New Patient Numbers
Identity Dental Marketing, a trusted marketing partner for dental practices since 2009, is thrilled to share the success stories of their clients: Dr. Carly Hamilton, Dr. Heather Lenker, and Dr. Jamie Childress. Dr. Hamilton is based in Manitoba, Canada. She expressed her enthusiasm for Identity...  Read More
Facebook Scammers & How to Be Aware of Their Tricks
A new scam has hit Facebook Messenger and its a hard one to detect. The goal of the scammer is to get you to click a link. The scams look to be a message or warning from Facebook / Meta itself. However, at a closer look, it’s simply a page or profile someone intentionally named “Meta Business...  Read More
Identity Dental Marketing Implements Digital Delegation System for Unparalleled Results
Identity Dental Marketing, dentistry’s most trusted marketing agency, utilizes digital delegation workflows to ensure the best possible results. These workflows are updated daily to ensure every service offering is completed fully and reviewed by management. These processes are adjusted as new SEO...  Read More
What's More Important Than Money?
Today I’d like to share a story that happened to a doctor I’ve known for a very long time and who I have a great deal of respect for. Having been in practice for many years, this doctor was in the process of training an associate to take over the practice after their eventual retirement. The two...  Read More
Categories: Marketing
Are You Celebrating Your Wins?
Whether you’re running a single dental office or the entirety of a global enterprise like Amazon, there’s a focus on how we can improve and grow our businesses. This is one of the best parts about owning a company and I would never suggest you do otherwise. At my speaking events, in my business,...  Read More
Are You Asking the Right Questions?
 Player   00:00 10:40 Do you work hard to avoid having difficult conversations with your employees? Do you do everything in your power to keep the peace, just accepting some poor behaviors rather than start a confrontation?  Whatever reason you choose to avoid these conversations,...  Read More
Why You Shouldn't Ask For Loyalty From Your Employees
Recently I made a post asking the dentists who make up the Facebook group “Dental Marketing with Grace” if they could list only one main core value. The post generated excellent engagement and many members listed values that I easily agreed with and understood. When someone mentioned “loyalty”, my...  Read More
What’s Your Score?
Having a strong website is essential to a thriving and growing practice. It helps patients find you through search easily and it clearly conveys what your practice is about. If you were to quiz yourself on your website’s effectiveness, how would you do?     Is your website modern? Have you...  Read More
5 Ways to Stay Motivated at Work
Remember Why Who are you serving? As dentists, it’s likely that you’re helping change people’s lives for the better with great oral health every day. You’re important, and so is the work you do. Get up and do it as best you can.    Break it Down How do we eat an elephant? One bite at a time. When...  Read More
Categories: Marketing
The Secret to Eliminating Failure From Your Life
I have a friend who’s been thinking, and dreaming, and planning on launching her own business for years. Unfortunately, she hasn’t done much “doing”. She’s the kind of person who has no lack of experience or knowledge, and she’s been growing and learning in her chosen industry for years. She has...  Read More
The Key to Successful Dental Practice Leadership
You may have a great team, top-notch technology and a good name in the community you serve, but if you are not consistent in your business practices and in your leadership style, you are missing out on a key piece of dental practice success. Consistency is such a big component that your...  Read More
Categories: Marketing
Are Your Dental Blogs Optimized?
When your website is in place — custom-made, branded, and easy to navigate — it is time to jumpstart your  (SEO) with content creation. Blogging is a free or low-cost way to garner more website traffic, which translates into more foot traffic for your practice.  Search engine giant Google processes...  Read More
Video Ads Can Position You as an Expert
Video has become the most popular form of social media advertising. It engages the emotions and builds trust far more effectively than two-dimensional ads. According to a recent biteable.com* survey, 74 percent of marketers say video has a better return on investment than flat ads. Creating  that...  Read More
Categories: Marketing
The Hard Truth: 5 Reasons Aspiring Dental KOLs Fail to Make a Memorable Impression
Many dentists, dental speakers, and consultants are determined to achieve personal brand recognition as key opinion leaders (KOLs). They may be charismatic figures with truly groundbreaking ideas, but don’t make the grade when it comes to building and leveraging a following on social media. Here...  Read More
The Deceptive Practices of Listing Presence Auditing: Unveiling the Sales Scam
Introduction In the digital age, online marketing has become crucial for businesses to establish a strong online presence and reach their target audience effectively. However, this landscape has also given rise to certain deceptive practices employed by some marketing agencies. One such practice...  Read More
Categories: Marketing
The Secret to Making Must-Watch Videos for Social Media
Video posts are the future of social media. They imprint your brand on your intended audience and generate more engagement than other types of content.      Twitter reports its video posts get ten times more engagement than text alone or text and images.      A recent Instagram Engagement Report...  Read More
Categories: Marketing
How to Create an Effective Drip Email Campaign
As a dentist or dental office manager, it is difficult to keep track of patient interactions and market your services. Emails can be an effective way to accomplish all these elements. In particular, a drip email campaign communicates the right message to the right audience at the right time. It is...  Read More
Is it Time to Write an eBook?
You are on your way to becoming a key opinion leader, have a groundbreaking take on business management, or are teaching others how to run a great practice. Is it time to write an ebook? Here are tips from the experts on how to create one that sells. Choose a topic. First, ask yourself what you...  Read More
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