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I've been marketing dentists all over the country for about a decade. This time, I've learned a lot about how they interpret information. Understanding how to best communicate with my clients has allowed me to provide custom marketing solutions promptly. I know each dentist I meet is different, but...  Read More
Every month, more than 1.7 billion people use Facebook, transforming it into an indispensable platform for a wide range of functions. Users share their life's moments, both joyous and challenging, with friends, family, and other connections. This vibrant sharing culture makes Facebook a central...  Read More
If you haven't realized it yet, online reviews are highly valued by people. Google reviews, in particular, receive significant exposure and enhance your SEO efforts. Our clients frequently ask for advice on how to effectively garner dozens, or even hundreds, of 5-star reviews. Read on to discover...  Read More
If you haven't realized it yet, online reviews are highly valued by people. Google reviews, in particular, receive significant exposure and enhance your SEO efforts. Our clients frequently ask for advice on how to effectively garner dozens, or even hundreds, of 5-star reviews. Read on to...  Read More
To sustain success, practices must adopt a proactive stance towards marketing. Delve into why ongoing marketing is indispensable in our latest blog. Scenario Consideration: Imagine investing in a short-term marketing tactic, like a month-long high-cost ad. Initially, there's a surge in new...  Read More
Ask yourself this question: Why do patients choose you over other doctors in your area? Your answer to that question is your Unique Selling Proposition (USP). In dentistry, your USP should be the foundation of your brand and reputation. For instance, if your answer is, “Patients choose me because...  Read More
Did you know that educating your potential patients can enhance their trust, encouraging them to travel farther and seek the necessary treatment? Establishing credibility with your community through education-based marketing ensures that you prioritize their goals, interests, and oral health....  Read More
Turning your satisfied patients into practice ambassadors is simpler than you think. By collecting video testimonials, you can quickly, easily, and affordably showcase real experiences that resonate with prospective patients. But how do you get started? It's as easy as recording a patient's...  Read More
Engaging with your local community can be a powerful way to boost your practice's visibility. Yet, not everyone finds it equally easy to navigate this type of marketing. We've encountered doctors who lean more towards introversion and feel less at ease with community outreach. In such cases, I...  Read More
For business owners, regular team meetings are vital, with a frequency tailored to your business type. At Identity Dental Marketing, we advocate for daily meetings for dentists to seize daily opportunities. In our office, we hold two weekly gatherings: Monday mornings are dedicated to comprehensive...  Read More
Wearing your shirt inside out might draw unwanted attention, but when it comes to marketing, adopting an inside-out perspective can transform your business, its persona, and ultimately, its success. Often, marketing agencies tend to rely on cookie-cutter approaches that have worked for others,...  Read More
Instagram is practically ubiquitous nowadays, even reaching individuals who seem to be living under rocks. The platform's popularity has soared to unimaginable heights, with even animals amassing millions of followers and generating substantial revenue. If a grumpy-faced cat can achieve household...  Read More
Within the vast expanses of the internet, often referred to as "The Deep Web," lies a world largely uncharted by the average user. Despite its mysterious reputation, the safety of our online presence doesn't solely depend on the nature of the web itself but rather on how it's managed by...  Read More
When establishing a new dental practice or business, your first task is choosing a name. While the obvious choice may seem to be naming it after yourself, especially if you're a solo practitioner, it's important to take a moment to reflect on Shakespeare's famous question: What's in a name? There...  Read More
Congratulations on your new practice! Transitioning into ownership can be both exciting and challenging. One big challenge you're facing is managing your inherited team's expectations, especially when it comes to benefits. Here's a simple guide to help you navigate this situation smoothly: Have...  Read More
As a specialist dentist, establishing and maintaining robust relationships with referring doctors is of paramount importance for the ongoing success and growth of your practice. An impactful strategy for demonstrating appreciation and fostering these invaluable connections lies in the thoughtful...  Read More
Today, I'm excited to share with you an innovative update that promises to revolutionize the landscape of Facebook and search engine marketing. For those of you who have been diligently investing your resources into SEO strategies and pay-per-click advertising campaigns, and have been witnessing...  Read More
In today's convenience-driven era, some dentists resist the transition to online scheduling due to concerns about patient reliability and maintaining schedule control. However, the benefits of online scheduling far outweigh these apprehensions, urging dentists to embrace this change for practice...  Read More
Many individuals perceive marketing as a one-time setup, a task completed and then left to its own devices. You've crafted your website, implemented SEO strategies, and perhaps initiated a few advertisements. Is that the end of your marketing efforts? Far from it. Marketing is a dynamic field,...  Read More
Owning and managing your own dental practice demands a considerable investment of time and effort beyond patient care. As a dentist, you're intimately familiar with this reality. Yet, determining the optimal allocation of your valuable time to marketing endeavors can be a challenge. Your approach...  Read More
As a dentist, the notion of retirement might seem distant amidst your daily patient care routines. However, strategizing your exit plan early on can significantly impact the value of your practice when the time comes to sell. In this article, we'll delve into the importance of proactive exit...  Read More
In today's digital age, establishing a robust online presence is vital for any growing practice, and a significant component of this presence revolves around patient reviews. Studies show that a staggering 84 percent of individuals rely on online reviews to inform their decisions, making these...  Read More
Embarking on the journey of starting a business entails navigating through a maze of challenges and setbacks. It's a path marked by delays, hurdles, and tough decisions, where resilience and determination become your closest allies. Despite the daunting nature of the entrepreneurial landscape,...  Read More
Determining the appropriate pricing strategy for your services can be a daunting task. There's a common belief that lowering fees attracts more clients, but in certain industries, pricing directly correlates with perceived value. Underestimating your services may not only attract the wrong...  Read More
Every dental practice aspires to secure lucrative cases, but the question remains: how can you effectively achieve this goal? Instead of leaving it to chance, take the time to carefully consider your approach. Reflect on a series of key questions that will help shape your marketing strategy....  Read More
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