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Displaying 26-50 of 58
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Identity Dental Marketing Implements Digital Delegation System for Unparalleled Results
Posted 8/22/2023 by GraceRizza in The Essence of Consistency in Dental Practice Success   |  Comments: 0  |   Views: 49
Identity Dental Marketing Implements Digital Delegation System for Unparalleled Results
Identity Dental Marketing, dentistry’s most trusted marketing agency, utilizes digital delegation workflows to ensure the best possible results. These workflows are updated daily to ensure every service offering is completed fully and reviewed by management. These processes are adjusted as new SEO...  Read More
Categories: Marketing, Practice Management, HR and Accounting, Practice Transitions
Are You Celebrating Your Wins?
Posted 8/10/2023 by GraceRizza in The Essence of Consistency in Dental Practice Success   |  Comments: 0  |   Views: 48
Are You Celebrating Your Wins?
Whether you’re running a single dental office or the entirety of a global enterprise like Amazon, there’s a focus on how we can improve and grow our businesses. This is one of the best parts about owning a company and I would never suggest you do otherwise. At my speaking events, in my business,...  Read More
Categories: Marketing, Office Design, Pediatric, Practice Management, HR and Accounting
Are You Asking the Right Questions?
Posted 8/9/2023 by GraceRizza in The Essence of Consistency in Dental Practice Success   |  Comments: 0  |   Views: 127
Are You Asking the Right Questions?
 Player   00:00 10:40 Do you work hard to avoid having difficult conversations with your employees? Do you do everything in your power to keep the peace, just accepting some poor behaviors rather than start a confrontation?  Whatever reason you choose to avoid these conversations,...  Read More
Categories: Marketing, Practice Management, HR and Accounting, Practice Transitions
Why You Shouldn't Ask For Loyalty From Your Employees
Posted 8/8/2023 by GraceRizza in The Essence of Consistency in Dental Practice Success   |  Comments: 0  |   Views: 91
Why You Shouldn't Ask For Loyalty From Your Employees
Recently I made a post asking the dentists who make up the Facebook group “Dental Marketing with Grace” if they could list only one main core value. The post generated excellent engagement and many members listed values that I easily agreed with and understood. When someone mentioned “loyalty”, my...  Read More
Categories: Marketing, Practice Management, HR and Accounting, Practice Transitions
The Secret to Eliminating Failure From Your Life
Posted 7/27/2023 by GraceRizza in The Essence of Consistency in Dental Practice Success   |  Comments: 0  |   Views: 52
The Secret to Eliminating Failure From Your Life
I have a friend who’s been thinking, and dreaming, and planning on launching her own business for years. Unfortunately, she hasn’t done much “doing”. She’s the kind of person who has no lack of experience or knowledge, and she’s been growing and learning in her chosen industry for years. She has...  Read More
Categories: Financial Planning and Investments, Marketing, Practice Management, HR and Accounting, Practice Transitions
Are Your Dental Blogs Optimized?
Posted 7/25/2023 by GraceRizza in The Essence of Consistency in Dental Practice Success   |  Comments: 0  |   Views: 47
Are Your Dental Blogs Optimized?
When your website is in place — custom-made, branded, and easy to navigate — it is time to jumpstart your  (SEO) with content creation. Blogging is a free or low-cost way to garner more website traffic, which translates into more foot traffic for your practice.  Search engine giant Google processes...  Read More
Categories: Hygiene, Marketing, Practice Management, HR and Accounting, Practice Transitions
The Hard Truth: 5 Reasons Aspiring Dental KOLs Fail to Make a Memorable Impression
Posted 7/21/2023 by GraceRizza in The Essence of Consistency in Dental Practice Success   |  Comments: 0  |   Views: 117
The Hard Truth: 5 Reasons Aspiring Dental KOLs Fail to Make a Memorable Impression
Many dentists, dental speakers, and consultants are determined to achieve personal brand recognition as key opinion leaders (KOLs). They may be charismatic figures with truly groundbreaking ideas, but don’t make the grade when it comes to building and leveraging a following on social media. Here...  Read More
Categories: Marketing, Practice Management, HR and Accounting, Practice Transitions
How to Create an Effective Drip Email Campaign
Posted 7/12/2023 by GraceRizza in The Essence of Consistency in Dental Practice Success   |  Comments: 0  |   Views: 61
How to Create an Effective Drip Email Campaign
As a dentist or dental office manager, it is difficult to keep track of patient interactions and market your services. Emails can be an effective way to accomplish all these elements. In particular, a drip email campaign communicates the right message to the right audience at the right time. It is...  Read More
Categories: Marketing, Practice Management, HR and Accounting, Practice Transitions
Is it Time to Write an eBook?
Posted 7/11/2023 by GraceRizza in The Essence of Consistency in Dental Practice Success   |  Comments: 0  |   Views: 70
Is it Time to Write an eBook?
You are on your way to becoming a key opinion leader, have a groundbreaking take on business management, or are teaching others how to run a great practice. Is it time to write an ebook? Here are tips from the experts on how to create one that sells. Choose a topic. First, ask yourself what you...  Read More
Categories: Marketing, Practice Management, HR and Accounting, Practice Transitions
Identity Dental Marketing Provides Free Marketing Resources
Posted 7/10/2023 by GraceRizza in The Essence of Consistency in Dental Practice Success   |  Comments: 0  |   Views: 64
Identity Dental Marketing Provides Free Marketing Resources
The Facebook group,  and business guidance.  “Too often people join a group, attend an event, or set up a planning session and have come to expect a sales pitch. My process is very different. I take each conversation as an opportunity to bring value. With each interaction, I want to make a positive...  Read More
Categories: Marketing, Practice Management, HR and Accounting, Practice Transitions
I’ve Received an SEO Audit. Now What?
Posted 7/7/2023 by GraceRizza in The Essence of Consistency in Dental Practice Success   |  Comments: 0  |   Views: 56
I’ve Received an SEO Audit. Now What?
Many desperate salespeople like to offer “free” audits to their prospective clients. It’s a way for them to establish themselves as an authority without having to look at the actual rankings and performance of a campaign.  Why is this “free” audit problematic?  1. Its motive is to create...  Read More
Categories: Marketing, Practice Management, HR and Accounting, Practice Transitions
Why Do Dental Practices Go Out of Business?
Posted 6/29/2023 by GraceRizza in The Essence of Consistency in Dental Practice Success   |  Comments: 0  |   Views: 869
Dental practices are typically thriving businesses that continually grow. However, what happens when a dental practice is seeing a decrease in profits or is struggling to get off the ground? When I see a failing practice, there’s usually one common denominator: the dentist is leading the business...  Read More
Categories: Marketing, Practice Management, HR and Accounting, Practice Transitions
Tweak Your Mindset for a More Positive Practice
Posted 6/27/2023 by GraceRizza in The Essence of Consistency in Dental Practice Success   |  Comments: 0  |   Views: 119
Tweak Your Mindset for a More Positive Practice
As you may have guessed, we spend a lot of time talking to dentists here at Identity Dental Marketing. One thing we hear frequently from our clients is the idea that “people don’t really want dentistry”. Whether it’s their time or their money, many doctors are under the impression that patients...  Read More
Categories: Hygiene, Marketing, Practice Management, HR and Accounting, Practice Transitions
The Social 7
Posted 6/26/2023 by GraceRizza in The Essence of Consistency in Dental Practice Success   |  Comments: 0  |   Views: 22
The Social 7
    Post consistently, at least once per week.     Include strategic hashtags & visually appealing graphics.     Interact with our viewers by replying and liking comments.     Publish multiple social media platforms.     Encourage interaction by posting questions or polls.     Avoid posting...  Read More
Categories: Marketing, Practice Management, HR and Accounting, Practice Transitions
3 Tips to Help Dental Receptionists Schedule More Patients
Posted 6/23/2023 by GraceRizza in The Essence of Consistency in Dental Practice Success   |  Comments: 0  |   Views: 102
3 Tips to Help Dental Receptionists Schedule More Patients
By Beth Gaddis,  Your dental marketing is working and you can see the number of phone calls it’s driving into your dental practice. So why is your schedule not full? There are many reasons why potential patients take the time to call you, but may hang up without scheduling. Here are three of the...  Read More
Categories: Marketing, Practice Management, HR and Accounting, Practice Transitions
What’s in a Dental Marketing Session?
Posted 6/22/2023 by GraceRizza in The Essence of Consistency in Dental Practice Success   |  Comments: 0  |   Views: 90
What’s in a Dental Marketing Session?
When you are ready to grow your practice and reach more of your ideal patients, a short session with a seasoned dental marketer can make a significant difference in your success. While we can’t speak for other companies, we can tell you what to expect from a complimentary initial meeting with the...  Read More
Categories: Marketing, Office Design, Practice Management, HR and Accounting, Practice Transitions
Dental Website Must-Haves: Functional Forms
Posted 6/21/2023 by GraceRizza in The Essence of Consistency in Dental Practice Success   |  Comments: 0  |   Views: 68
Dental Website Must-Haves: Functional Forms
Almost every modern website comes with a contact form for . There are inherent issues with utilizing this form of communication, especially in 2023. No matter which website hosting company, email hosting company, domain registrar or IT company you employ, there’s a chance that email form...  Read More
Categories: Marketing, Practice Management, HR and Accounting, Practice Transitions
4 Ways to Improve Your Team Meetings
Posted 6/20/2023 by GraceRizza in The Essence of Consistency in Dental Practice Success   |  Comments: 0  |   Views: 76
4 Ways to Improve Your Team Meetings
If you own a business, it is important to find time to meet with your team. The frequency of these meetings will depend on what type of business you run. At Identity Dental Marketing, we work with a lot of dentists and encourage them to meet with their teams daily to identify the opportunities in...  Read More
Categories: Marketing, Practice Management, HR and Accounting, Practice Transitions
3 Quick Dental Marketing Tips
Posted 5/26/2023 by GraceRizza in The Essence of Consistency in Dental Practice Success   |  Comments: 0  |   Views: 60
3 Quick Dental Marketing Tips
1. Make sure your patients know what services you offer. Many dentists skip the suggestion to develop a customized brochure for their office.  They think that the freebies sent in the mail provide enough information about their services.  Patients often see these brochures and still question...  Read More
Categories: Cosmetic Dentistry, Marketing, Practice Management, HR and Accounting, Practice Transitions
10 Ways to Improve the Patient Experience
Posted 5/23/2023 by GraceRizza in The Essence of Consistency in Dental Practice Success   |  Comments: 0  |   Views: 41
10 Ways to Improve the Patient Experience
10. Greet your new patients with a handshake and kind introduction. 9.  Offer water bottles, coffee and tea in your waiting area. 8. Let your patients know that as a courtesy you will submit to their insurance company. 7. Take at least 10 minutes talking with the patient and asking specific...  Read More
Categories: Marketing, Practice Management, HR and Accounting, Practice Transitions
50 Ways To Grow Your Practice
Posted 5/18/2023 by GraceRizza in The Essence of Consistency in Dental Practice Success   |  Comments: 0  |   Views: 88
50 Ways To Grow Your Practice
The following list was created to stimulate thought and marketing creativity. It should help anyone to promote business by encouraging you to be marketing-minded! 50. Use  to connect and keep in touch with your clients. 49. Make sure your website appears professional and modern, it’s your first...  Read More
Categories: Marketing, Practice Management, HR and Accounting, Practice Transitions
How to Build Social Media Demand Through Facebook Live
Posted 4/28/2023 by GraceRizza in The Essence of Consistency in Dental Practice Success   |  Comments: 0  |   Views: 32
Facebook Live is an effective tool to increase awareness of your dental practice. Going live regularly engages viewers with original content for much longer than a typical post. It presents a unique opportunity to educate patients, build brand awareness, and generate new patient leads. The. Here...  Read More
Categories: Marketing, Practice Management, HR and Accounting
How does Identity Dental Marketing Handle Direct Mail Campaigns?
Posted 4/27/2023 by GraceRizza in The Essence of Consistency in Dental Practice Success   |  Comments: 0  |   Views: 132
Direct mail is helpful when announcing a new business or new service offerings. It tends to “work” to generate about 3 new patients per 5,000 pieces until it tapers off and stops working after about 5-6 mailers. Direct mail works best when paired with aggressive offers. This is because the...  Read More
Categories: Marketing, Office Design, Practice Management, HR and Accounting
Traditional and Digital Marketing: Synergy in Marketing Creates a Stronger ROI
Posted 4/26/2023 by GraceRizza in The Essence of Consistency in Dental Practice Success   |  Comments: 0  |   Views: 93
Traditional marketing and digital advertising can complement each other in several ways to create a more effective overall marketing strategy. Here are a few examples:     Print Ads in Magazines and newspapers can be used to target a specific audience and can be used to drive traffic to the...  Read More
Categories: Marketing, Office Design, Practice Management, HR and Accounting
Identity Dental Marketing Grows in Popularity Among Dental Start-Ups
Posted 4/25/2023 by GraceRizza in The Essence of Consistency in Dental Practice Success   |  Comments: 0  |   Views: 48
is an industry leader when it comes to marketing for new dental practices. As a result of their broad marketing expertise, they can help with many aspects of marketing. This includes business names, logos, overall branding, website design, SEO, Google Adwords optimization, print design, event...  Read More
Categories: Marketing, Practice Management, HR and Accounting
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