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Identity Dental Marketing stands at the forefront of transforming the landscape of marketing solutions for dental practices, heralding a new era of understanding and optimizing marketing efforts within the dental industry. This innovative approach is anchored in their robust tracking and reporting...  Read More
Running a business, whether it's a local dental office or a global enterprise like Amazon, demands a constant focus on improvement and growth. Embracing change is essential for creating a stronger and more successful business. In various forums, including speaking events and casual conversations,...  Read More
Are you grappling with the frustration of seemingly ineffective digital ads? Before you start pointing fingers, it's crucial to understand that, much like any marketing strategy, paid digital advertising requires patience and strategic maneuvering to yield optimal results. Typically, it's around...  Read More
Are you considering a custom press release? Congratulations! This strategic move can significantly benefit various business scenarios and is a valuable tool for any business owner. Let's delve into the key situations where a custom press release from Identity can make a remarkable impact: ...  Read More
In the contemporary digital landscape, establishing a robust online presence is imperative for businesses to thrive in their respective industries. This is especially true for dental practices, where an efficiently optimized website is vital for attracting and retaining new patients. The rise of...  Read More
Cultivating word-of-mouth referrals stands as a formidable strategy for propelling the growth of your dental practice. Satisfied clients recommending your services to their network can establish a consistent influx of new business. To optimize this influential marketing avenue, consider the...  Read More
In the landscape of advertising, the landing page serves as a critical anchor for converting viewers into valuable leads or customers. To unlock the full potential of your campaign, let's delve into the essential components that contribute to the effectiveness of a landing page, exploring...  Read More
Building a thriving dental practice involves more than just assembling a skilled team and investing in advanced technology. While these elements are undoubtedly crucial, achieving true success necessitates a commitment to consistency in both business practices and leadership styles. Without this...  Read More
In the realm of digital marketing, Search Engine Optimization (SEO) stands as a pivotal practice, dedicated to elevating a website's position on prominent search engines such as Google. The strategic investment in SEO services by businesses and organizations is geared towards enhancing online...  Read More
Identity Dental Marketing is proud to introduce its exclusive "Jump Start to Success" dental marketing and branding package, designed to propel dental practices towards prosperity. Our team of skilled professionals collaborates closely with dental practitioners, crafting robust business brands and...  Read More
Navigating Your SEO Audit: A Strategic Approach In the realm of digital marketing, the allure of a "free" SEO audit is not uncommon. However, it's crucial to approach these offerings with a discerning eye, as not all audits are created equal. Let's explore the pitfalls and misinformation often...  Read More
When it comes to determining the right pricing strategy for your services, it can be a challenging task. Many believe that lowering fees will attract more clients, but in certain fields, your pricing can significantly influence how people perceive the value of your offerings. Underpricing your...  Read More
Do you ever wonder why some patients miss their appointments, even when you believe they value your services? Many theories attempt to explain this phenomenon, but the real answer lies in a simple concept: ownership. To reduce missed appointments, you must take ownership of your practice, your...  Read More
Three Essential Steps to Thrive as a Business Owner in Healthcare
Do you ever feel overwhelmed, frustrated, or just plain unhappy in life? Maybe you've even noticed that these feelings affect how you interact with others. Trust me, you're not alone, and I'm not here to preach from an ivory tower. We've all had our fair share of tough days, weeks, and maybe even...  Read More
Have you ever encountered someone in your professional life who struggles to acknowledge their mistakes? Whether their reluctance to admit fault arises from a fear of repercussions or a steadfast belief in their infallibility, this inability to apologize can pose a substantial obstacle to the...  Read More
Within the realm of dentistry, our conversations with practitioners are a daily occurrence here at Identity Dental Marketing. An intriguing observation arises from these interactions – a recurring sentiment voiced by many of our esteemed clients: the notion that "people aren't genuinely...  Read More
Rising Above Decision Fatigue: Mastering the Art of Decision-Making
In the tranquil moments before your alarm clock breaks the silence, as dawn gently graces the horizon and you're nestled warmly under the covers, the world anticipates the dawn of a new day. It's an idyllic scene that exudes peace. The Weight of Daily Decisions However, this serene tableau is soon...  Read More
Change is constant, especially in the dental industry. Practices must constantly evaluate their business and innovate in order to stay ahead of the curve. Here are some tips that will help you reach more patients and stay up-to-date with their evolving needs: Onsite Amenities Too often, dental...  Read More
Identity , SEO, Google Ads optimization, print design, event marketing, social media marketing, and more. Utilizing proven methods, Identity is known by dental practice owners as the most effective and ethical dental-specific agency. “We love branding AND strategy—so dentists don’t have to choose...  Read More
The Importance of Marketing in the Dental Industry: Common Mistakes and Solutions
As a founder and CEO of Identity Dental Marketing, a company that offers ethical branding and digital marketing services to dentists, I have come across several mistakes that dental practices make when it comes to marketing. In this article, I will discuss these common mistakes and provide...  Read More
In the digital age, establishing a personal connection with your audience is more important than ever. One of the most direct ways to foster this connection is through a phone number listed on your website. But not just any phone number – it should be a number that you rightfully own. Here’s why:...  Read More
How to Love Your Work by Focusing on Dopamine Releasing Activities as a Business Leader
While I am not a psychologist or a medical professional, I can share that dopamine is often released in response to rewarding experiences, and business owners might experience dopamine releases when engaging in activities that they find rewarding or reinforcing, which may vary widely among...  Read More
Establishing Trust with Dental Patients
A 10-Step Guide to a Flourishing Practice Trust is the cornerstone of any successful dental practice. Establishing a trusting relationship with patients ensures their cooperation, loyalty, and compliance. To optimize patient-practitioner relationships and create a harmonious atmosphere conducive to...  Read More
Identity Dental Marketing’s Proven Strategies Drive Record New Patient Numbers
Identity Dental Marketing, a trusted marketing partner for dental practices since 2009, is thrilled to share the success stories of their clients: Dr. Carly Hamilton, Dr. Heather Lenker, and Dr. Jamie Childress. Dr. Hamilton is based in Manitoba, Canada. She expressed her enthusiasm for Identity...  Read More
Facebook Scammers & How to Be Aware of Their Tricks
A new scam has hit Facebook Messenger and its a hard one to detect. The goal of the scammer is to get you to click a link. The scams look to be a message or warning from Facebook / Meta itself. However, at a closer look, it’s simply a page or profile someone intentionally named “Meta Business...  Read More
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