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Three Essential Steps to Thrive as a Business Owner in Healthcare
Do you ever feel overwhelmed, frustrated, or just plain unhappy in life? Maybe you've even noticed that these feelings affect how you interact with others. Trust me, you're not alone, and I'm not here to preach from an ivory tower. We've all had our fair share of tough days, weeks, and maybe even...  Read More
LinkedIn, the go-to platform for professionals, can be a valuable channel for healthcare practitioners looking to connect with corporate clients in their vicinity. While widely used by salespeople, recruiters, and career-minded individuals, its applicability may not be immediate for every...  Read More
Categories: Marketing
Have you ever encountered someone in your professional life who struggles to acknowledge their mistakes? Whether their reluctance to admit fault arises from a fear of repercussions or a steadfast belief in their infallibility, this inability to apologize can pose a substantial obstacle to the...  Read More
Within the realm of dentistry, our conversations with practitioners are a daily occurrence here at Identity Dental Marketing. An intriguing observation arises from these interactions – a recurring sentiment voiced by many of our esteemed clients: the notion that "people aren't genuinely...  Read More
Rising Above Decision Fatigue: Mastering the Art of Decision-Making
In the tranquil moments before your alarm clock breaks the silence, as dawn gently graces the horizon and you're nestled warmly under the covers, the world anticipates the dawn of a new day. It's an idyllic scene that exudes peace. The Weight of Daily Decisions However, this serene tableau is soon...  Read More
Change is constant, especially in the dental industry. Practices must constantly evaluate their business and innovate in order to stay ahead of the curve. Here are some tips that will help you reach more patients and stay up-to-date with their evolving needs: Onsite Amenities Too often, dental...  Read More
Identity , SEO, Google Ads optimization, print design, event marketing, social media marketing, and more. Utilizing proven methods, Identity is known by dental practice owners as the most effective and ethical dental-specific agency. “We love branding AND strategy—so dentists don’t have to choose...  Read More
The Importance of Marketing in the Dental Industry: Common Mistakes and Solutions
As a founder and CEO of Identity Dental Marketing, a company that offers ethical branding and digital marketing services to dentists, I have come across several mistakes that dental practices make when it comes to marketing. In this article, I will discuss these common mistakes and provide...  Read More
How to Market a Dental Practice on Instagram and Facebook
Leveraging social media platforms such as Instagram and Facebook can be an effective way to grow your dental practice and attract new patients. With Instagram Reels, a feature allowing users to create short videos set to music, it has become even easier to reach a wider audience. Here are some key...  Read More
Categories: Marketing
In the digital age, establishing a personal connection with your audience is more important than ever. One of the most direct ways to foster this connection is through a phone number listed on your website. But not just any phone number – it should be a number that you rightfully own. Here’s why:...  Read More
How to Love Your Work by Focusing on Dopamine Releasing Activities as a Business Leader
While I am not a psychologist or a medical professional, I can share that dopamine is often released in response to rewarding experiences, and business owners might experience dopamine releases when engaging in activities that they find rewarding or reinforcing, which may vary widely among...  Read More
Introduction: Many marketing companies, advisors, salespeople, and consultants often fail to set realistic expectations for their clients. In this blog post, I’ll dive into the importance of setting realistic expectations in dental marketing and why it matters for the success of your practice. The...  Read More
Leveraging SEO When Your Business Lies Outside Google Maps’ Red Lines
Understanding the Scenario: Google Maps demarcates specific regions using “Red Lines,” effectively determining the businesses and locations that are prominently displayed to users searching within that area. When your business is outside these lines, it’s crucial to understand the implications it...  Read More
Categories: Marketing
Establishing Trust with Dental Patients
A 10-Step Guide to a Flourishing Practice Trust is the cornerstone of any successful dental practice. Establishing a trusting relationship with patients ensures their cooperation, loyalty, and compliance. To optimize patient-practitioner relationships and create a harmonious atmosphere conducive to...  Read More
How to get more Google Reviews for a Dental Office
Getting more Google reviews is essential to building your online reputation and attracting new patients. Here is a step-by-step guide that combines both incentivizing and ethical ways to encourage your patients to leave a Google review: Step 1: Build Trust and Offer Exceptional Service          ...  Read More
Categories: Marketing
Identity Dental Marketing’s Proven Strategies Drive Record New Patient Numbers
Identity Dental Marketing, a trusted marketing partner for dental practices since 2009, is thrilled to share the success stories of their clients: Dr. Carly Hamilton, Dr. Heather Lenker, and Dr. Jamie Childress. Dr. Hamilton is based in Manitoba, Canada. She expressed her enthusiasm for Identity...  Read More
Facebook Scammers & How to Be Aware of Their Tricks
A new scam has hit Facebook Messenger and its a hard one to detect. The goal of the scammer is to get you to click a link. The scams look to be a message or warning from Facebook / Meta itself. However, at a closer look, it’s simply a page or profile someone intentionally named “Meta Business...  Read More
Identity Dental Marketing Implements Digital Delegation System for Unparalleled Results
Identity Dental Marketing, dentistry’s most trusted marketing agency, utilizes digital delegation workflows to ensure the best possible results. These workflows are updated daily to ensure every service offering is completed fully and reviewed by management. These processes are adjusted as new SEO...  Read More
What's More Important Than Money?
Today I’d like to share a story that happened to a doctor I’ve known for a very long time and who I have a great deal of respect for. Having been in practice for many years, this doctor was in the process of training an associate to take over the practice after their eventual retirement. The two...  Read More
Categories: Marketing
Are You Celebrating Your Wins?
Whether you’re running a single dental office or the entirety of a global enterprise like Amazon, there’s a focus on how we can improve and grow our businesses. This is one of the best parts about owning a company and I would never suggest you do otherwise. At my speaking events, in my business,...  Read More
Are You Asking the Right Questions?
 Player   00:00 10:40 Do you work hard to avoid having difficult conversations with your employees? Do you do everything in your power to keep the peace, just accepting some poor behaviors rather than start a confrontation?  Whatever reason you choose to avoid these conversations,...  Read More
Why You Shouldn't Ask For Loyalty From Your Employees
Recently I made a post asking the dentists who make up the Facebook group “Dental Marketing with Grace” if they could list only one main core value. The post generated excellent engagement and many members listed values that I easily agreed with and understood. When someone mentioned “loyalty”, my...  Read More
What’s Your Score?
Having a strong website is essential to a thriving and growing practice. It helps patients find you through search easily and it clearly conveys what your practice is about. If you were to quiz yourself on your website’s effectiveness, how would you do?     Is your website modern? Have you...  Read More
5 Ways to Stay Motivated at Work
Remember Why Who are you serving? As dentists, it’s likely that you’re helping change people’s lives for the better with great oral health every day. You’re important, and so is the work you do. Get up and do it as best you can.    Break it Down How do we eat an elephant? One bite at a time. When...  Read More
Categories: Marketing
The Secret to Eliminating Failure From Your Life
I have a friend who’s been thinking, and dreaming, and planning on launching her own business for years. Unfortunately, she hasn’t done much “doing”. She’s the kind of person who has no lack of experience or knowledge, and she’s been growing and learning in her chosen industry for years. She has...  Read More
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Sally Gross, Member Services Specialist
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Email: sally@farranmedia.com
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