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Identity Dental Marketing stands at the forefront of transforming the landscape of marketing solutions for dental practices, heralding a new era of understanding and optimizing marketing efforts within the dental industry. This innovative approach is anchored in their robust tracking and reporting...  Read More
Running a business, whether it's a local dental office or a global enterprise like Amazon, demands a constant focus on improvement and growth. Embracing change is essential for creating a stronger and more successful business. In various forums, including speaking events and casual conversations,...  Read More
Are you grappling with the frustration of seemingly ineffective digital ads? Before you start pointing fingers, it's crucial to understand that, much like any marketing strategy, paid digital advertising requires patience and strategic maneuvering to yield optimal results. Typically, it's around...  Read More
Are you considering a custom press release? Congratulations! This strategic move can significantly benefit various business scenarios and is a valuable tool for any business owner. Let's delve into the key situations where a custom press release from Identity can make a remarkable impact: ...  Read More
In the contemporary digital landscape, establishing a robust online presence is imperative for businesses to thrive in their respective industries. This is especially true for dental practices, where an efficiently optimized website is vital for attracting and retaining new patients. The rise of...  Read More
Cultivating word-of-mouth referrals stands as a formidable strategy for propelling the growth of your dental practice. Satisfied clients recommending your services to their network can establish a consistent influx of new business. To optimize this influential marketing avenue, consider the...  Read More
In the landscape of advertising, the landing page serves as a critical anchor for converting viewers into valuable leads or customers. To unlock the full potential of your campaign, let's delve into the essential components that contribute to the effectiveness of a landing page, exploring...  Read More
Building a thriving dental practice involves more than just assembling a skilled team and investing in advanced technology. While these elements are undoubtedly crucial, achieving true success necessitates a commitment to consistency in both business practices and leadership styles. Without this...  Read More
In the realm of digital marketing, Search Engine Optimization (SEO) stands as a pivotal practice, dedicated to elevating a website's position on prominent search engines such as Google. The strategic investment in SEO services by businesses and organizations is geared towards enhancing online...  Read More
Identity Dental Marketing is proud to introduce its exclusive "Jump Start to Success" dental marketing and branding package, designed to propel dental practices towards prosperity. Our team of skilled professionals collaborates closely with dental practitioners, crafting robust business brands and...  Read More
Navigating Your SEO Audit: A Strategic Approach In the realm of digital marketing, the allure of a "free" SEO audit is not uncommon. However, it's crucial to approach these offerings with a discerning eye, as not all audits are created equal. Let's explore the pitfalls and misinformation often...  Read More
Is your dental practice stuck in a cycle of uncertainty, with months swinging between growth and quiet spells? If you're looking to secure a steady stream of new patients, it's time to take a closer look at the strategies and systems you employ daily, whether online, over the phone, or in your...  Read More
Categories: Marketing
When it comes to determining the right pricing strategy for your services, it can be a challenging task. Many believe that lowering fees will attract more clients, but in certain fields, your pricing can significantly influence how people perceive the value of your offerings. Underpricing your...  Read More
Starting your own dental practice is an exciting journey. Your team is prepared, your phones are ready to ring, and your ambition is sky-high. But, there's one crucial question on your mind: How can you attract and retain the perfect new patients for your practice? In this article, we'll unveil the...  Read More
Categories: Marketing
Are you aware that educating your potential patients can not only earn their trust but also inspire them to travel greater distances for the dental care they need? By establishing a strong reputation in your community through education-based marketing, you can demonstrate your commitment to their...  Read More
Categories: Marketing
In the world of dentistry, referrals are the golden ticket to expanding your patient base. Are you ready to set your practice on a path to success? In this blog, we'll reveal five simple yet effective tips to supercharge your referral game and get your community buzzing with positivity about your...  Read More
Categories: Marketing
In the fast-paced world of dentistry, it's easy for dentists to get caught up in the pursuit of new patients, sometimes overlooking the treasure trove of potential right in front of them – their existing patient base. It's akin to missing the forest for the trees. But fear not, there's a strategy...  Read More
Categories: Marketing
Are you navigating the world of dental marketing, wondering what's fact and what's fiction? As a business owner, it's crucial to have a clear understanding of the landscape. In this article, we'll dispel common misconceptions and provide you with valuable insights into effective dental marketing...  Read More
Categories: Marketing
Your website is like a digital reflection of your dental practice, and just like you wouldn't want to present yourself with an outdated driver's license photo, your website deserves to stay fresh and appealing. While you may be diligent about updating your services and specials, one crucial area...  Read More
Categories: Marketing
Picture this: You and your team have just embarked on a marketing journey, investing in a flashy advertisement that runs for a brief month. The ad goes live, and you're thrilled with the sudden influx of new patients pouring in every day. But as the month draws to a close, so does the ad's...  Read More
Categories: Marketing
Are you a pediatric dental practice seeking to stand out in your community? Pediatric dentistry requires a unique approach to marketing, distinct from general dental practices. In this article, we'll delve into five essential strategies that set pediatric practice marketing apart and equip you with...  Read More
Categories: Marketing, Pediatric
As the final quarter of the year approaches, it’s time for businesses to strategize and make the most out of the closing months. For dental practices and healthcare providers, this is an ideal time to connect with your patients, enhance your brand, and ensure that you finish the year strong. In...  Read More
Categories: Marketing
Do you ever wonder why some patients miss their appointments, even when you believe they value your services? Many theories attempt to explain this phenomenon, but the real answer lies in a simple concept: ownership. To reduce missed appointments, you must take ownership of your practice, your...  Read More
The vast expanse of the internet can be an intimidating place for many of us. In fact, the average person typically engages with less than 1 percent of the entire online ecosystem, often referred to as "The Deep Web." While this term may sound ominous, it's crucial to understand that the internet's...  Read More
Categories: Marketing
Imagine putting on your shirt inside out and feeling a twinge of embarrassment. Well, marketing can also be like that – but with a twist! Embracing the concept of inside-out marketing can work wonders for your business, your brand's persona, and ultimately, your path to success. Too often, we've...  Read More
Categories: Marketing
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Sally Gross, Member Services Specialist
Phone: +1-480-445-9710
Email: sally@farranmedia.com
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