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The Key to Successful Dental Practice Leadership
You may have a great team, top-notch technology and a good name in the community you serve, but if you are not consistent in your business practices and in your leadership style, you are missing out on a key piece of dental practice success. Consistency is such a big component that your...  Read More
Categories: Marketing
Are Your Dental Blogs Optimized?
When your website is in place — custom-made, branded, and easy to navigate — it is time to jumpstart your  (SEO) with content creation. Blogging is a free or low-cost way to garner more website traffic, which translates into more foot traffic for your practice.  Search engine giant Google processes...  Read More
Video Ads Can Position You as an Expert
Video has become the most popular form of social media advertising. It engages the emotions and builds trust far more effectively than two-dimensional ads. According to a recent biteable.com* survey, 74 percent of marketers say video has a better return on investment than flat ads. Creating  that...  Read More
Categories: Marketing
The Hard Truth: 5 Reasons Aspiring Dental KOLs Fail to Make a Memorable Impression
Many dentists, dental speakers, and consultants are determined to achieve personal brand recognition as key opinion leaders (KOLs). They may be charismatic figures with truly groundbreaking ideas, but don’t make the grade when it comes to building and leveraging a following on social media. Here...  Read More
The Deceptive Practices of Listing Presence Auditing: Unveiling the Sales Scam
Introduction In the digital age, online marketing has become crucial for businesses to establish a strong online presence and reach their target audience effectively. However, this landscape has also given rise to certain deceptive practices employed by some marketing agencies. One such practice...  Read More
Categories: Marketing
The Secret to Making Must-Watch Videos for Social Media
Video posts are the future of social media. They imprint your brand on your intended audience and generate more engagement than other types of content.      Twitter reports its video posts get ten times more engagement than text alone or text and images.      A recent Instagram Engagement Report...  Read More
Categories: Marketing
How to Create an Effective Drip Email Campaign
As a dentist or dental office manager, it is difficult to keep track of patient interactions and market your services. Emails can be an effective way to accomplish all these elements. In particular, a drip email campaign communicates the right message to the right audience at the right time. It is...  Read More
Is it Time to Write an eBook?
You are on your way to becoming a key opinion leader, have a groundbreaking take on business management, or are teaching others how to run a great practice. Is it time to write an ebook? Here are tips from the experts on how to create one that sells. Choose a topic. First, ask yourself what you...  Read More
Identity Dental Marketing Provides Free Marketing Resources
The Facebook group,  and business guidance.  “Too often people join a group, attend an event, or set up a planning session and have come to expect a sales pitch. My process is very different. I take each conversation as an opportunity to bring value. With each interaction, I want to make a positive...  Read More
I’ve Received an SEO Audit. Now What?
Many desperate salespeople like to offer “free” audits to their prospective clients. It’s a way for them to establish themselves as an authority without having to look at the actual rankings and performance of a campaign.  Why is this “free” audit problematic?  1. Its motive is to create...  Read More
Facebook KPI’s
Meta provides several metrics when analyzing a Facebook ad campaign, including:     Impressions: The number of times your ad was shown to users.     Reach: The number of unique users who saw your ad.     Clicks: The number of clicks on your ad, including clicks on links, calls-to-action, and...  Read More
Categories: Marketing
Identity Dental Marketing Raises the Bar in Analytics and Reporting
Identity Dental Marketing, the leading provider of marketing solutions for dental practices, is revolutionizing the way dental professionals understand and optimize their marketing efforts. With their comprehensive tracking and reporting tools, they empower dental practices to measure their...  Read More
Categories: Marketing
Don’t Wait Until It Hurts
When starting a practice, it’s difficult to justify investing in marketing. If you market the practice before purchasing it, you may worry about the messaging fitting the patient base. If you wait to start your marketing until after you gain ownership, you risk running out of time to craft a...  Read More
Categories: Marketing
Dental practices are typically thriving businesses that continually grow. However, what happens when a dental practice is seeing a decrease in profits or is struggling to get off the ground? When I see a failing practice, there’s usually one common denominator: the dentist is leading the business...  Read More
Tweak Your Mindset for a More Positive Practice
As you may have guessed, we spend a lot of time talking to dentists here at Identity Dental Marketing. One thing we hear frequently from our clients is the idea that “people don’t really want dentistry”. Whether it’s their time or their money, many doctors are under the impression that patients...  Read More
The Social 7
    Post consistently, at least once per week.     Include strategic hashtags & visually appealing graphics.     Interact with our viewers by replying and liking comments.     Publish multiple social media platforms.     Encourage interaction by posting questions or polls.     Avoid posting...  Read More
3 Tips to Help Dental Receptionists Schedule More Patients
By Beth Gaddis,  Your dental marketing is working and you can see the number of phone calls it’s driving into your dental practice. So why is your schedule not full? There are many reasons why potential patients take the time to call you, but may hang up without scheduling. Here are three of the...  Read More
What’s in a Dental Marketing Session?
When you are ready to grow your practice and reach more of your ideal patients, a short session with a seasoned dental marketer can make a significant difference in your success. While we can’t speak for other companies, we can tell you what to expect from a complimentary initial meeting with the...  Read More
Dental Website Must-Haves: Functional Forms
Almost every modern website comes with a contact form for . There are inherent issues with utilizing this form of communication, especially in 2023. No matter which website hosting company, email hosting company, domain registrar or IT company you employ, there’s a chance that email form...  Read More
4 Ways to Improve Your Team Meetings
If you own a business, it is important to find time to meet with your team. The frequency of these meetings will depend on what type of business you run. At Identity Dental Marketing, we work with a lot of dentists and encourage them to meet with their teams daily to identify the opportunities in...  Read More
Is Video Content Important?
As social media marketing continues to help dental practice owners grow their brands, compelling video content has become vital for those looking to gain social media exposure and increase engagement with patients and followers. Concise Is Key Clear and concise videos with the right, relevant...  Read More
Categories: Marketing
3 Things You Should Be Doing on Social Media
Social media marketing has become an opportunity worth considering for almost all business owners. With around  having at least one social media account, it is evident that these free tools are critical to capturing your full audience. For entrepreneurs who are struggling to grow your presence...  Read More
Categories: Marketing
How to Define Your Target Market
When determining your target market, you need to first think about who you are and what makes you unique. Once you have this figured out, take some time to envision the ideal patients that you want to attract. For example, if you’re a dentist who loves performing high-quality cosmetic work, you’ll...  Read More
Categories: Marketing
What is the Best SEO Tactic?
Like an investment strategy, successful SEO requires you to diversify your portfolio. Utilizing a variety of strategies on a daily, weekly, and monthly basis will help your website rank in the top of search engine listings. In this article, we break down four ideas that will help you build a...  Read More
Categories: Marketing
The Core Values Driving Identity Dental Marketing
At Identity Dental Marketing, we are deeply committed to running an ethical business. We market honestly and always prioritize the best interest of our clients. Our core values are at the heart of and affect every decision we make as an organization. We live out these values—displayed in our...  Read More
Categories: Marketing
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Who or what do you turn to for most financial advice regarding your practice?
  
Sally Gross, Member Services Specialist
Phone: +1-480-445-9710
Email: sally@farranmedia.com
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