This electronically delivered self-instructional program is designated for 1.75 hours of CE credit by Farran Media.
AGD Code: 550.
The fee to view this course is $36. This cost includes the fee to take the exam and claim your CE credits.
Words are powerful, and the right words can have a significant effect on case acceptance. This course goes deep into how to make communication more effective, why the patients respond the way they do, and how to capitalize on human nature to create patients that are loyal, accept treatment, and refer the practice to everyone they know.
As the patient moves moment-by-moment through the practice, small details can have a profound effect on their willingness to trust the dentist and appreciate the value of dentistry. This course goes into the often subconscious cues that yield significant results when they are aligned with human nature and effective marketing techniques.
Description of Speaker:
A nationally recognized speaker, Fred is the author of two best-selling books, Everything is Marketing: The Ultimate Strategy for Dental Practice Growth, and Becoming Remarkable: How to Create a Dental Practice Everyone Talks About. He was the co-founder of 1-800-DENTIST and is considered the leading authority on dental practice marketing. Calling on his 30+ years of experience in consumer marketing to dental patients, Fred uses a lively and entertaining approach to help practices maximize their production and long-term success.
His website is www.fredjoyal.com
Upon completion of this course, participants should be able to achieve the following:
- The most important moments in a service transaction
- The most effective words to use in key situations
- How to add moments of delight to the patient experience
- The most powerful ways to increase case acceptance
In the past 12 months, the lecturer/speaker declares that he has had a financial interest, arrangement or affiliation within the field of dentistry or health care with the following: Fortune Management, NASP, and Patterson.
This CE activity is supported by an educational grant from Rectangle Health.
Farran Media is an ADA CERP Recognized Provider. ADA CERP is a service of the American Dental Association
to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not
approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards
of dentistry. Concerns or complaints about a CE provider may be directed to the provider or to ADA CERP at
For any questions, please contact Howard Goldstein, DMD, Director of Continuing Education at
Farran Media is a nationally approved PACE Program Provider by the Academy of General Dentistry.
Approval does not imply acceptance by any regulatory authority or AGD endorsement. The current term of approval extends from 1/1/2019 to 12/31/2022.
Provider ID# 304396
This activity meets the educational criteria required for verifiable Continuing Professional Development under the General Dental Council Lifelong Learning scheme and represents 1.75 hours of verifiable CPD.
The CE provider (Farran Media) uses reasonable care in selecting and
providing content that is accurate. The CE provider, however, does not
independently verify the content or materials. The CE provider does not
represent that the instructional materials are error-free or that the content
or materials are comprehensive. Any opinions expressed in the materials are
those of the author of the materials and not the CE provider. Completing one or
more continuing education courses does not provide sufficient information to
qualify the participant as an expert in the field related to the course topic
or in any specific technique or procedure. The instructional materials are
intended to supplement, but are not a substitute for, the knowledge, expertise,
skill and judgment of a trained health care professional.
Continuing education credits issued for completion of online CE courses may not apply toward
license renewal in all licensing jurisdictions. It is the responsibility of each registrant
to verify the CE requirements of his/her licensing or regulatory agency.
State CE Requirements:
for CE requirements by state. Please note that this information is current as of the time of listing. This information is subject to change at any time from the state boards. For the most up-to-date information, please contact your state board directly.
There are no refunds for Online CE courses. Please contact technical support if you run into technical difficulty.
For any questions, please contact Howard Goldstein, DMD, Director of Continuing Education