Improving Case Acceptance

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Dr. Mark Murphy, Improving Case Acceptance
Speaker: Dr. Mark Murphy
CE Credits: 1.5
Format: MP4 Video
Helping patients WANT what we know they NEED, drives the economic & reward engines of our practice. Help patients have better health, do more of the dentistry that fulfills and stimulates you and be m...more
  • 4.8 (4 Reviews)
  • Running Time: 1h
  • Released: 2/7/2018
  • Expiration Date: 6/30/2022
  • Review Date: 6/30/2019
CE Details
Credit Details
This electronically delivered self-instructional program is designated for 1.5 hours of CE credit by Farran Media.
AGD Code: 550.

The fee to view this course is $36. This cost includes the fee to take the exam and claim your CE credits.

We live in a cynical time that rewards quick fixes, fast food, ATM’s and instant everything taking time to help our patients WANT what we know they NEED, drives the economic and reward engine of our practice. Help more patients have better health, do more of the dentistry that fulfills and stimulates you and be more successful in your practice. Mark provides an entertaining program full of useful tips and ideas that you can use right away. By utilizing excellent communication skills, patients will say yes more often to you and then to your treatment plans. He will demonstrate how to improve the educational value of the examination experience and overcome the insurance entitlement behavior that patients often exhibit.

Description of Speaker:
Mark is the Principal of, Lead Faculty for Clinical Education at ProSomnus Sleep Technologies, serves on the Guest Faculty at the University of Detroit Mercy School of Dentistry and as a Regular Presenter on Business Development, Practice Management and Leadership at the Pankey Institute. He has served on the Boards of Directors of the Pankey Institute, National Association of Dental Laboratories, the Identalloy Council, the Foundation for Dental Laboratory Technology, St. Vincent DePaul's Dental Center and the Dental Advisor. He lectures internationally on Leadership, Practice Management, Communication, Case Acceptance, Planning, Occlusion, Sleep and TMD. He has a knack for presenting pertinent information in an entertaining manner.

Educational Objectives:
Upon completion of this course, participants should be able to achieve the following:
  • Measure, monitor and manage Case Acceptance in your practice.
  • Choose behaviors and communications that support better patient education and choice.
  • Provide broader options for treatment acceptance.
  • Develop a more co-discovery, curiosity inducing new patient examination experience.
  • Develop your own scripts for common patient touch points.
  • Help patients understand the true role of dental ‘insurance'.

In the past 12 months, the lecturer/speaker declare that they have had a financial interest, arrangement or affiliation within the field of dentistry or health care with the following: Prosomnus.

CE Reviews


4.8  (4 Total Reviews)
 4 people would recommend this course to a friend.
Instructor spoke clearly and was easy to understand
Course material was informative, organized, and up to date
Course objectives were consistent with course as advertised
another great lecture by Dr. Murphy
User: Strikeout13GB
Date: 6/23/2018
I've watched several dental town lectures by Dr. Murphy and they are all terrific. This one is no different. A+ material. Tips that you can take into practice monday morning.
User: hottiedoc
Date: 6/3/2018
I found the tips and verbiage “real world”. Things I can take to my practice right away. Watch this if you want to improve your skills with insurance-driven patients.
Brilliantly simple!
User: Sub(O)G
Date: 5/25/2018
Instructor spoke clearly and was easy to understand
Course material was informative, organized, and up to date
Course objectives were consistent with course as advertised
Well thought out simple messages that are applicable to everyday practice.
Great course, many tips to improve your practice
User: fitdoc
Date: 3/3/2018
Instructor spoke clearly and was easy to understand
Course material was informative, organized, and up to date
Course objectives were consistent with course as advertised
This is an interesting and helpful course. It gave me many pearls for improving my communication with patients and setting case acceptance goals for myself.
CE Policies
American Dental Association (ADA), Continuing Education Recognition Program (CERP) provider
Farran Media is an ADA CERP Recognized Provider. ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry. Concerns or complaints about a CE provider may be directed to the provider or to ADA CERP at
American General Dentistry (AGD), Program Approval for Continuing Education (PACE) approved, FAGD / MAGD Credit Farran Media is a nationally approved PACE Program Provider by the Academy of General Dentistry. Approval does not imply acceptance by any regulatory authority or AGD endorsement. The current term of approval extends from 1/1/2019 to 12/31/2022. Provider ID# 304396
This activity meets the educational criteria required for verifiable Continuing Professional Development under the General Dental Council Lifelong Learning scheme and represents 1.5 hours of verifiable CPD.

Legal Disclaimer:
The CE provider (Farran Media) uses reasonable care in selecting and providing content that is accurate. The CE provider, however, does not independently verify the content or materials. The CE provider does not represent that the instructional materials are error-free or that the content or materials are comprehensive. Any opinions expressed in the materials are those of the author of the materials and not the CE provider. Completing one or more continuing education courses does not provide sufficient information to qualify the participant as an expert in the field related to the course topic or in any specific technique or procedure. The instructional materials are intended to supplement, but are not a substitute for, the knowledge, expertise, skill and judgment of a trained health care professional.

Continuing education credits issued for completion of online CE courses may not apply toward license renewal in all licensing jurisdictions. It is the responsibility of each registrant to verify the CE requirements of his/her licensing or regulatory agency.

State CE Requirements:
Click Here for CE requirements by state. Please note that this information is current as of the time of listing. This information is subject to change at any time from the state boards. For the most up-to-date information, please contact your state board directly.

Refund Policy
There are no refunds for Online CE courses. Please contact technical support if you run into technical difficulty.

For any questions, please contact Howard Goldstein, DMD, Director of Continuing Education at
To reap the full benefits of this CE course, the presenters (Howie Horrocks and Mark Dilatush) have agreed to create a marketing plan specifically tailored to your practice and your specific market area. Having your marketing plan printed and open while you view the course material, will greatly individualize your learning experience.

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