The 180 Degree Dental Journey: Part Six: Million Dollar Hygiene and Transitions

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The 180 Degree Dental Journey
This course is part of The 180 Degree Dental Journey
Series View Cost: $89
Course Count: 6
Series Credit Cost: Included
Total Credits: 11
Michael Abernathy DDS, The 180 Degree Dental Journey: Part Six: Million Dollar Hygiene and Transitions
Speaker: Michael Abernathy DDS
CE Credits: 1.5
Format: MP4 Video
It is time to partner with you hygienist and build a system of patient satisfaction and case acceptance. Hygiene should represent about 33% of your production and the hygienist is key to continued gr...more
  • 1.0 (1 Review)
  • Running Time: 1 hour
  • Released: 7/23/2014
  • Expiration Date: 6/30/2022
  • Review Date: 6/30/2019
CE Details
Credit Details
This electronically delivered self-instructional program is designated for 1.5 hours of CE credit by Farran Media.
AGD Code: 550.

The fee to view this course is $36. This cost includes the fee to take the exam and claim your CE credits.

The fee to view the entire series is $89. This cost includes all fees to take all exams and claim your CE credits.


The practice of "hygiene" is a science that will lead to increased profitability and growth. Your staff and your hygienist in particular set the stage for successful case presentations, bonding with the practice, and repeat business. We will cover the scripts, actions, and systems that make hygiene a profit center rather than a loss leader for your practice. With this growth you will need to know how and when to add more staff and doctors to meet the increased need and growth of your practice. Few doctors know how to successfully structure associates and buy-ins to maintain growth. You will learn how the very best do this.

You will learn how to transform the hygiene department into an integral growth machine for your practice. Your stress from high hygiene turnover and mediocre production will disappear. You will actually have all the tools to ramp up hygiene by using the marketing tools we gave you in the fifth module on marketing. Patients bond to office because of hygiene and you will learn the tricks of my multimillion dollar practice that allowed us to process over 250 new patients a month, maintain an overhead of 50-54%, while maintaining a 20% growth per year for 34 years through the addition of doctors and more hygienists. The second part of this course covers how a successful transition takes place in a growing practice. Information for the young dentist looking to join a practice as an associate or owner as well as details for the experienced practice owner looking to either expand or sell the practice are covered thoroughly. This is part 6 of a six part series that as a whole gives you every step to thrive in Dentistry in any location or economy.

Description of Speaker:
Michael Abernathy DDS graduated from Baylor College of Dentistry in 1975. He is the founder of McKinney A multimillion dollar practice with a 50% overhead and the gold standard of dental practices for over 37 years. He is also a founding partner of Signature Dental labs, Summit Practice Solutions, and Clinic Filler. Michael Abernathy is the author of over 250 articles and three books, and is both a speaker and educator.

Educational Objectives:
Upon completion of this course, participants should be able to achieve the following:
  • Develop special communication skills that will turn you and your office from barely adequate to totally awesome.
  • How to enlist patients to accept treatment, while creating healthy, happy, loyal patients.
  • Effective hygiene scheduling, with the art of “co-diagnosing” and why it is essential to case acceptance and growth.
  • Commission based hygiene and moving “perio” to the forefront of a productive hygiene department.
  • Know when an effective transition makes sense.
  • Understand and use the Senior doctor's perspective in a transition.
  • Understand and use the Junior doctor's perspective in a transition.
  • Design Income Buckets for your financial security.

The speaker declares that neither he nor any member of his family have a financial arrangement or affiliation with any corporate organization offering financial support or grant monies for this continuing dental education program. He does declare that he does have a financial interest in educating dental professionals.

CE Reviews


1.0  (1 Review)
Instructor spoke clearly and was easy to understand
Course material was informative, organized, and up to date
Course objectives were consistent with course as advertised
not what is it promised to be!
User: drtanya
Date: 8/15/2014
Instructor spoke clearly and was easy to understand
Course material was informative, organized, and up to date
Course objectives were consistent with course as advertised
Course is promising "We will cover the scripts, actions, and systems that make hygiene a profit center rather than a loss leader for your practice" - none of that was done!!!! And they forget to tell you that it's only 1/6 part of the whole series! What a waste of my time! I paid to see the scripts, actions and systems that makes hygiene profitable - where is all that? Feels like old fashioned "bait-and-switch" operation I would NOT recommend this course to anybody.
CE Policies
American Dental Association (ADA), Continuing Education Recognition Program (CERP) provider
Farran Media is an ADA CERP Recognized Provider. ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry. Concerns or complaints about a CE provider may be directed to the provider or to ADA CERP at For any questions, please contact Howard Goldstein, DMD, Director of Continuing Education at
American General Dentistry (AGD), Program Approval for Continuing Education (PACE) approved, FAGD / MAGD Credit Farran Media is a nationally approved PACE Program Provider by the Academy of General Dentistry. Approval does not imply acceptance by any regulatory authority or AGD endorsement. The current term of approval extends from 1/1/2019 to 12/31/2022. Provider ID# 304396
This activity meets the educational criteria required for verifiable Continuing Professional Development under the General Dental Council Lifelong Learning scheme and represents 1.5 hours of verifiable CPD.

Legal Disclaimer:
The CE provider (Farran Media) uses reasonable care in selecting and providing content that is accurate. The CE provider, however, does not independently verify the content or materials. The CE provider does not represent that the instructional materials are error-free or that the content or materials are comprehensive. Any opinions expressed in the materials are those of the author of the materials and not the CE provider. Completing one or more continuing education courses does not provide sufficient information to qualify the participant as an expert in the field related to the course topic or in any specific technique or procedure. The instructional materials are intended to supplement, but are not a substitute for, the knowledge, expertise, skill and judgment of a trained health care professional.

Continuing education credits issued for completion of online CE courses may not apply toward license renewal in all licensing jurisdictions. It is the responsibility of each registrant to verify the CE requirements of his/her licensing or regulatory agency.

State CE Requirements:
Click Here for CE requirements by state. Please note that this information is current as of the time of listing. This information is subject to change at any time from the state boards. For the most up-to-date information, please contact your state board directly.

Refund Policy
There are no refunds for Online CE courses. Please contact technical support if you run into technical difficulty.

For any questions, please contact Howard Goldstein, DMD, Director of Continuing Education at
To reap the full benefits of this CE course, the presenters (Howie Horrocks and Mark Dilatush) have agreed to create a marketing plan specifically tailored to your practice and your specific market area. Having your marketing plan printed and open while you view the course material, will greatly individualize your learning experience.

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