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NuSmile Thanks its Customers for 25 Years of Support

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Company to offer 20 percent discount at AAPD 2016 meeting
Posted: May 9, 2016
Edited by Dentaltown staff

HOUSTON—NuSmile has announced that the company is celebrating its 25th anniversary by offering a “25th Anniversary 20% Discount” to the customers who have made its quarter-century of pediatric restorative dentistry leadership possible.

Any U.S. dental practice placing an order with the company at the upcoming American Academy of Pediatric Dentistry (AAPD) 2016 Annual Session in San Antonio will receive a 20 percent discount.

“We’re the only company in the world that can say our crowns have been selected for use in over four million esthetic pediatric crown restorations,” said Diane Johnson Krueger, NuSmile’s founder and CEO. “We take great pride in being able to say that, but we wouldn’t be able to if it weren’t for many thousands of talented, caring and loyal customers.”

Krueger credits NuSmile’s customers for more than choosing NuSmile products—she credits them for being the inspiration behind the quality and innovation of those products.

“All of our products were developed and refined based not only on our in-depth understanding of dental materials science, but on the insights we’ve received from the dentists who use our products every day,” she said.

For example, when exploring its entry into the market for pediatric zirconia crowns, Krueger and other NuSmile team members reviewed published and internal research while also asking pediatric dentists what they most wanted in a zirconia crown. Many dentists said they were concerned about the fact that saliva and blood contamination occurs 100 percent of the time when the zirconia crown is placed on the tooth during the trial fit stage.

These informed dentists realized that the phosphates in saliva strongly adhere to zirconia, significantly impairing cement bond strength and risking cementation failure. NuSmile’s solution: the NuSmile ZR zirconia pediatric crown system, featuring reusable pink Try-In crowns that are identical in size and shape to the actual zirconia crowns. Try-In crowns eliminate the need to place the zirconia crowns in the mouth prior to cementation.

“The first time our NuSmile ZR crown enters the patient’s mouth is also the last time, which makes blood and saliva contamination impossible,” said Krueger. “Prior to our introduction of this system, the clinician’s only option was to use the actual zirconia crown for trial fitting, which adds time-consuming cleaning steps or risks cementation failure. Listening to our customers’ concerns was critical to our ability to solve this dilemma with our unique Try-In crown system.”
 
The company’s latest product, NuSmile NeoMTA, was introduced in response to pediatric dentists’ desire for an affordable MTA for pediatric pulp therapy.

The market-leading sales of NuSmile products inspired by its loyal customers have enabled the family-owned company to demonstrate its own loyalty by contributing over $2 million to the AAPD, CAPD/ACPD, EAPD, AMOP, IAPD, ICPPD and other pediatric dentistry organizations over the past 25 years.

Dental practices wishing to take advantage of “NuSmile’s 25th Anniversary 20% Discount” may do so by placing an order at the company’s booth at the AAPD 2016 Annual Session May 27-29 in San Antonio, Texas. Attendees are also invited to stop by the NuSmile booth at 4:00 pm Saturday, May 28 for an event commemorating the company’s 25th anniversary.

For more information on NuSmile and its products, visit nusmile.com.
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