NFL Great Emmitt Smith Joins Lineup of Keynote Speakers At Sirona’s Anniversary Celebration

Posted: August 13, 2015
Edited by Dentaltown staff

CHARLOTTE, N.C.—Sirona Dental recently signed Emmitt Smith, former NFL great and current president and CEO of Emmitt Smith Enterprises, to appear on stage during its upcoming CEREC 30th (CEREC 30) Anniversary Celebration.

Smith replaces Earvin “Magic” Johnson, Jr., who had to withdraw from C30 due to personal reasons.

Emmitt Smith rose to prominence in the 1990s as the superstar running back of the Dallas Cowboys, and was an integral part of the team’s phenomenal success in winning three Super Bowl championships in a four-year span. Smith culminated his illustrious Hall of Fame career with the proud distinction as having the most rushing yards in NFL history, a record he still holds. 

Since his retirement from football in 2005, Smith has successfully transitioned his talents from the gridiron to the business world, founding Emmitt Smith Enterprises (ESE)–an umbrella company of several organizations focusing on areas ranging from real estate to construction. The philanthropic division of ESE, Pat and Emmitt Smith Charities, partners with nonprofits to provide educational and enrichment opportunities to underserved youth.

“Emmitt Smith has established himself as one of the most preeminent examples of a former great athlete turned equally great motivational speaker and entrepreneur. His story and accomplishments embody what a person who overcomes adversity is capable of, and his philanthropic endeavors have had a tremendous impact in providing opportunities to the underprivileged. It’s a joy and honor to have him on hand to speak at our C30 event," said Sirona Dental president Michael Augins.

Sirona’s CEREC 30 event is scheduled at The Venetian Hotel and The Palazzo Hotel in Las Vegas September 17-19, 2015 and will provide up to 18 CE credits across a comprehensive spectrum of digital dentistry topics and tracks, and feature an exhibit hall showcasing top dental companies and their products and services.  

For more information, visit Cerec30th.com.
 
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