- First Straumann subsidiary in Asia/Pacific region
- New subsidiary brings Swiss-based company closer to customers in third largest Asia/Pacific market
At an official ceremony attended by local dignitaries, key opinion leaders and academics, Straumann, a global leader in implant dentistry and oral tissue regeneration, today inaugurated its own fully-fledged subsidiary in Melbourne, Australia – the company’s first subsidiary in the Asia/Pacific region. Straumann Australia Pty Ltd will supply Straumann products and services to the Australian continent, in addition to providing a comprehensive education and training program for dental professionals in the fields of implantology and tissue regeneration.
Straumann products have been available in Australia since 1996 and were previously distributed exclusively through Ivoclar Vivadent Pty Ltd. Having achieved critical mass in Australia, Straumann has now taken over regional distribution of its products. The new company brings the number of Straumann’s subsidiaries to 16 worldwide.
Gilbert Achermann, CEO of Straumann, commented: “The success of the Straumann brand has lifted us to a leading position in the Australian market and we now have sufficient size to succeed as a stand-alone operation there. Having our own local subsidiary will bring us closer to customers and will enable us to provide an even higher level of service. It will also enable us to channel resources into developing new business opportunities in this attractive, fast-growing market”.
Despite the clear benefits of implant-based tooth restorations, it is estimated that dental implants have been placed in approximately only 10 of every 10 000 Australians, putting the penetration rate well below that of most European and North American countries. The main reason for this is the fact that the majority of Australia’s 9000 dentists are not trained in implant procedures, and only one in every four practices in this field. Straumann has developed programs to increase acceptance and training in collaboration with its exclusive scientific partner, the International Team of Implantology (ITI), an independent international network of eminent clinicians and researchers. These efforts are a major contribution to training and education in Australia in the fields of implant dentistry and tissue regeneration.
Straumann Australia Pty Ltd will be headed by Angela Young, who joined Straumann from the former local distributor together with key members of the previous sales/distribution team. Their transfer will ensure the seamless continuity of Straumann’s customer relationships, service and regional business.
“The Australian market offers Straumann a tremendous opportunity. We already have an established team of talented and dedicated professionals in place and an excellent product range. This and our comprehensive training and education program facilitated by the ITI give us a unique platform for helping dental professionals provide the best standard of care to patients who need tooth replacement or tissue regeneration treatment”, said Angela Young, Head of Straumann Australia Pty Ltd.