BOCA
RATON, FL – February 28, 2014. In an upcoming
in depth look at new age dental technology, 21st Century Television host Jackie
Bales interviews NSK Dental Executive Corporate Officer and President Jeff
Imada, CEO Ellchi Nakanishi, and Director of Sales and Marketing Rob
Gochoel. NSK Dental was founded in 1930
by Mr. Nakanishi’s grandfather, a Japanese inventor who saw the value in
developing high-quality precision tools that focused on cutting edge
technology. At a time when technology
was still very new to the dental industry, he had the vision to see beyond the
present and anticipate what it could do for his customers.
In the
interview, Mr. Nakanishi states, "We work hard to achieve our corporate
mission by contributing to the health and well-being of our customers with
affordable, high-quality products." He also stated that his goal was to
deliver an innovative product that would set the standard for positive change
in the industry and that their primary concern was with the welfare of the
individual consumer. He noted that NSK has made substantial improvements in
their production facilities over the past few years with over 150
computer-operated machines and an extensive testing facility now fully
operational. He emphasized that 90 percent of their production was now done
"in house," which helps guarantee the quality of their operations.
The
program focuses on the fact that one of the biggest challenges in modern
dentistry is that consumers are looking for ways to cut spending due to the
present economy, and that dental care is often the first to go. NSK hopes to
change that by offering dental practices cutting-edge but affordable products
that can help make dental care more affordable.
NSK Dental
is currently one of the world's largest manufacturers of dental hand-pieces,
but the company is not currently number one in the U.S. They hope to change that as American dental
practices come to appreciate the many innovative benefits that make NSK
products unsurpassed in quality and performance.
The show showcases
the instruments created by NSK Dental and explains how the company’s
engineering team was able create the perfect dental drill. NSK Dental hand-pieces featured include the
Ti-Max X450, with the industry’s first 45 degree angled head, and the Ti-Max Z,
which offers the industry’s first 2-way spray function.
The airing
will take place on March 5, 2014 on CNBC and on March 8, 2014 on Fox Business
Network. The airing schedule by market
is listed on the attachments provided.
J.L.
Haber, Vice President of Programming for 21st Century Television states,
"This program reveals the cutting edge technology behind the scenes by a
brilliant Japanese company, NSK Dental, which promises to revolutionize
the dental industry and improve quality dental care for years to come. We’re
excited to have them join us on 21st Century Television"
For more
information, visit www.nskdental.com