J. Morita USA, world leader in the manufacture, distribution, and service of dental equipment and supplies, announces the addition of Travis Harrison as the Senior Vice President of Sales and Marketing.
Harrison comes to Morita with over 8 years of sales and marketing experience and 16 years in imaging technologies. In this role, he will assume responsibility for sales management, marketing programs, and strategic partnerships for the company’s capital equipment, small equipment and consumable product lines.
Drawing on his technical background in 2D/3D/4D diagnostic maxillofacial imaging technologies, Harrison has been successfully involved with the management of several startup companies in the U.S. and global dental markets including Dolphin Imaging and Management Solutions, Dimensional Imaging, and Wilson Radiographics. Through his various roles in sales, marketing, product development, installation, and training, Harrison helped to provide steady growth and long term stability with the creation and execution of strategic business development programs.
“Through my years of experience, I have learned to see things from an end user/application perspective which allows me to contribute and produce real world results,” commented Harrison. “I enjoy a collaboratively transparent environment which I find generates a synergetic team atmosphere that produces positive growth results while maintaining high morale in this ever demanding business society.”
Harrison holds a bachelors degree in Business Administration from Kansas State University, as well as certifications as a Dental Radiology Technologist and Registered Dental Assistant. He is also a current member of the American Association of Dental and Maxillofacial Radiology Technologists (AADMRT), American Society of Sleep Radiology Technologists (ASSRT), and a former member of the US Army.
Harrison will be based at the corporate office located in Irvine, California.
About Morita
J. Morita USA, Inc. services North American dental professionals on behalf of one of the world’s largest manufacturers and distributors of dental equipment and supplies, Japan-based Morita Corporation. The North American office was established in 1964 and is headquartered in Irvine, California. J. Morita USA is one of the leading companies in the dental market offering innovative and high quality Cone Beam Computed Tomography (CBCT), panoramic and cephalometric imaging units, delivery systems, small equipment including handpieces and endodontic equipment, and consumable dental supplies.