Tel Aviv, May 23, 2013 – Maxillent Ltd., provider of the iRaise Sinus Lift System, the revolutionary minimally-invasive solution for sinus lift procedures, has signed an exclusive contract with Dental Force, a distribution company focused on premium dental solutions, to distribute the iRaise in France, Belgium and Luxembourg. Launch events were held in Paris, France, and Liège, Belgium, involving scientific presentations and open surgery sessions. The commercial launch follows several months of pre-launch activity, whereby prominent French opinion leaders tested and validated the suitability of iRaise for local needs.
iRaise provides a revolutionary solution to the sinus lift procedure, which is commonly regarded as the most difficult and invasive surgery performed in dental clinics. Sinus lifts are required for 20 percent of dental implants, when patients have insufficient bone mass. The current procedure is highly invasive. Patients report pain, swelling and bruising, and require three to ten days of home rest.
iRaise transforms the sinus lift from a technically demanding and traumatic surgical intervention into a simple implantation procedure. The procedure is based on a unique channel within the implant which allows dentists to elevate the sinus membrane safely and easily by injecting fluids. For dentists, the procedure significantly reduces chair time, complications, and post-operative care. For patients, iRaise offers vastly reduced discomfort and recovery time, eliminates facial swelling and bruising, and prevents lost work days.
“We are excited to work with Dental Force on a commercial launch in France, Belgium and Luxembourg,” said Maxillent CEO Gideon Fostick. “Feedback has been very encouraging from French opinion leaders who performed iRaise procedures. This indicates that local dentists are eager to adopt a sinus lift procedure which is much easier on dentists and patients. Dental Force has proven reach and expertise in advanced dental systems, and has strong connections to local universities and the clinical community. They are the perfect partner to support the commercial and educational activities necessary to successfully launch iRaise.”
“It is not often that we find products with the technological edge that we strive for in our portfolio,” said Dental Force managing director Charles Elkouby. “We are very pleased to work with Maxillent in introducing iRaise into the French, Belgian and Luxembourg markets. iRaise is a real game changer for dentists performing sinus lifts.”