(Buena Park, CA – February 1, 2013) – There’s a fun, foolproof new tooth brushing solution on the shelves – one that is “neat” from the perspective of both kids and parents.
Firefly, the oral care brand focused solely on kids, is proud to present the revolutionary new FireFly Fluoride Foam Toothpaste, breaking ground in the toothpaste category with a novel format that takes the drudgery and mess out of brushing. Unlike traditional toothpaste, this light foamy formula is squirted directly into the mouth, rather than onto the toothbrush. From there, it flushes out bacteria and easily gets hard-to-reach spots, something that appeals to braces wearers. Plus, every kid can love the cool foaming whipped cream-like sensation along with the yummy bubble gum flavor.
Parents will appreciate not only the cavity-proofing power of this fluoride formula, but also its clean approach. Because FireFly Fluoride Foam Toothpaste can be squirted directly into the mouth, it shortstops spills, leaks and dried up toothpaste mess on counters and sinks. No more gummy, clogged toothpaste tubes and caps!
Kids will also love FireFly Fluoride Foam Toothpaste’s choice of characters: Angry Birds, Marvel’s Spider-Man, Barbie, or FireFly.
“Kids and parents have asked us for a less-mess, more effective alternative to toothpaste. Firefly FluorideTooth Foam provides the superior benefit of getting the “hard to reach places” where problems start; and is less messy than regular pastes. We know kids have much more fun this way than dispensing the product onto a toothbrush,” says Geoff Carroll, Chief Marketing Officer at Dr. Fresh LLC, maker of the best-selling FireFly light-up timer toothbrush. “Together with our self-timing Ready Go Brush, Firefly Fluoride Foam Toothpaste provides the ultimate platform for easy, effective brushing starting at a young age. When kids feel successful, they will have more incentive to continue the routine for life.”
FireFly Fluoride Foam Toothpaste is recommended for ages 3 to 12. Made in the U.S.A., it comes in a 1.69 ounce pump dispenser bottle and retails for $2.49. Available at Walgreens, Target and other fine drug and mass retailers.