SAN FRANCISCO, October 18, 2012 – Oral-B is proud to introduce the new Deep Sweep power brush head to dental professionals at the American Dental Association (ADA) 2012 Annual Session and World Marketplace Exhibition this week in San Francisco. The newest brush head for the Oral-B Professional Series line of power toothbrushes provides the gentleness and superior cleaning of an electric brush without changing the familiar shape and brushing motion of a manual brush.
The Oral-B Deep Sweep has a unique combination of sweeping and stationary bristles with a dynamic angled power tip, creating triple-zone cleaning action that thoroughly cleans deep between teeth and gets to places that regular manual toothbrushes normally miss. The Deep Sweep provides superior cleaning – with no change in technique – versus a regular manual brush, as well as superior plaque removal and gum health versus Sonicare FlexCare[i].
“We strive to continuously provide dental professionals with the best oral care solutions for their patients' needs,” said Maurice Coffey, Marketing Director, Procter and Gamble. “The new Deep Sweep was designed for patients who enjoy the familiar shape and brushing motion of a manual brush but want the efficacy of a power brush. The brush head will be available in stores early next year, but there is no better time than Dental Hygiene Month to launch it first with our partners in the professional community so their patients can be introduced to this break-through innovation.”
October marks Dental Hygiene Month, and Crest and Oral-B are launching a year-long program designed to celebrate a significant milestone for dental professionals: the 100 year anniversary of the dental hygiene profession. As an extension of the ongoing Pros in the Profession program, which spotlights select dental hygienists across the country, Crest and Oral-B want to go even further and thank all Pros in the Profession by showing gratitude throughout the year at dental conventions, via advertorials in dental trades and through promotions on Facebook.
“At Crest and Oral-B, we know how extremely valuable dental hygienists are to the oral health field, and we’re thrilled to celebrate their dedication and hard work,” said Wendy Bebey, RDH, BS, Dental Hygienist Relations Manager, Procter and Gamble. “There’s a hygienist behind each and every patient’s accomplishments, and we’ll be thanking them throughout the year to honor 100 years of dental hygiene.”
To learn more about the Deep Sweep, visit dentalcare.com. For more information and to get involved in the 100 year anniversary of dental hygiene celebration, visit the Crest Oral-B booth at dental conventions throughout the year and follow the festivities at Facebook.com/professionalcrestoralb.
[i] Data on file, P&G. Sonicare is a registered trademark of Philips Oral Healthcare, Inc.