DenMat Builds Out Its Executive Team

Posted: March 13, 2012
DenMat Builds Out Its Executive Team
SANTA MARIA, CALIFORNIA, March 13, 2012 - DenMat, the world leader in thin porcelain veneer
systems for smile enhancement, announced today a major expansion in its executive management team.
“We’re thrilled to put together a team with such extraordinary depth and experience in dentistry,” said
Robert Cartagena, Chief Operating Officer of Den-Mat Holdings, LLC. “Each new team member
demonstrates exceptional leadership qualities in their respective areas, proven by their successful
track records in our industry. Moreover, they all share our commitment to providing superior, fanatical
customer service to dental professionals worldwide. They will no doubt make big impacts on DenMat in
short order.”
Leading the DenMat Sales group is Shawn Potter, Senior Vice President of Global Sales. Mr. Potter
brings 17 years of global leadership to DenMat, most recently serving as General Manager of the
Orascoptic and Surgical Acuity businesses (Sybron Dental Specialties, Danaher Corporation).
With over 14 years in the dental industry, Oliver Gelles joins DenMat as Senior Vice President of Global
Marketing. Formerly Vice President, Global Marketing and Product Development for Ormco Corporation
(Sybron Dental Specialties, Danaher Corporation), Mr. Gelles has broad international experience in
virtually every dental specialty.
“Both Oliver and Shawn understand, first and foremost, the importance of taking care of our customers,”
said Cartagena. “Their proven track records of success across major dental markets will be great fits
with the new direction of the company.”
Scott Mejia, as Senior Vice President of Operations and Product Development, will lead all manufacturing
and product development initiatives. Mr. Mejia is noted in the industry for his innovative management of
operations at Discus Dental, as well as spearheading major new product introductions.
Mary Conditt, Director of Clinical Affairs, Education and Events, brings over 20 years of experience and
leadership with Dentsply, Sybron Dental Specialties (Danaher) and DTI Laboratories. She will principally
be focused on advancing DenMat’s leading clinical and practice management educational programs to
new levels.
Taffe Mesfin, Director of Sales Operations and Customer Service, comes to DenMat with a decade
of management in virtually all aspects of world-class customer sales and service, most recently at
Discus Dental.
“DenMat’s team is committed to setting a new standard for customer care while continuing to develop
innovative clinical and educational solutions that support practice growth,” concluded Mr. Cartagena.
For more information, contact DenMat at 805-922-8491 or visit www.denmat.com.
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