CHARLOTTE, NC – May 3, 2004 – Sirona Dental Systems, the world’s only full-line dental equipment manufacturer, announces its newest additions to the U.S. sales team: Patrick Hayden, Territory Manager – Handpieces (Northeast); Michael Rueckert, Territory Manager – Handpieces (Mid-Atlantic); and Jose Balta, Territory Manager – Handpieces (Northwest). The three positions were added to accommodate the high demand created by the introduction of Sirona’s electronic and air-driven handpiece line to the U.S. market in late 2003. “Interest and sales with our handpiece line remains very robust and has exceeded our expectations,” said Michael Leadlove, U.S. Marketing and Sales Manager for Sirona’s handpiece division. “We are thrilled to fill the need for service in these active territories with such strong individuals. Patrick, Michael, and Jose are well-respected within the dental community and will play a strong role in supporting our distributor partners with the sales of this innovative handpiece line.”
Jose Balta, Territory Manager - Handpieces in the Northwest Region, started his career in the industry as a Dental Technician before moving into dental sales, most recently with Heraus Kulzer. Mr. Balta is responsible for handpiece sales and distributor relations in Northern California, Northern Nevada, Oregon, Washington, Utah, Wyoming, Idaho, Wyoming, Montana, Colorado, and Alaska.
Patrick Hayden, Territory Manager - Handpieces in the Northeast Region, comes to Sirona with a strong reputation within the dental industry. Mr. Hayden will draw from his successes at Oral B and Kerr to serve Sirona’s clients throughout Massachusetts, Northern Connecticut, New Hampshire, Vermont, Rhode Island and Maine.
Michael Rueckert, Territory Manager - Handpieces in the Mid Atlantic Region, brings extensive knowledge of handpieces to his role at Sirona. Experience culled from previous positions in sales and marketing at Dentsply Professional will serve Mr. Rueckert as he promotes Sirona throughout Maryland, Washington, DC, Virginia, North Carolina, Ohio, West Virginia, and Tennessee.
About Sirona Dental Systems<
Recognized today as one of the world’s leading manufacturers of high quality dental equipment and technologies, Sirona (formerly Siemens Dental Systems) has served equipment dealers and dentists worldwide for more than 125 years. Sirona manufactures a complete line of dental products, including the CEREC CAD/CAM restoration equipment, digital and film-based intraoral, panoramic and cephalometric X-ray imaging systems, dental treatment centers and handpieces. Sirona is committed to creating and supporting the most advanced dental technologies in the marketplace. Sirona’s worldwide headquarters is located in Bensheim, Germany, with U.S. headquarters in Charlotte, North Carolina. www.sirona.com.