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Heraeus Announces New Rewards Program for Dentists Contracted with CIGNA

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Posted: July 26, 2011
Heraeus Announces New Rewards Program for Dentists Contracted with CIGNA

Free products offered with purchases from the Venus White® and Venus Diamond® product lines!

SOUTH BEND, INDIANA, July 26, 2011— Heraeus Kulzer, LLC, the worldwide leader in dental esthetics and overall dental wellbeing, announces a new CIGNA Network Rewards Program® offer only for dentists contracted with CIGNA. Through this program, participating dentists can receive select Heraeus products from the Venus Diamond® and Venus White® product lines free with the purchase of qualifying products.

By taking part in this program, Heraeus joins an extensive list of well-respected dental industry companies that are partnering with CIGNA to give exclusive offers to participating dentists. Discounted merchandise and services include computers, Web-based training programs, office supplies, equipment repairs, and, of course, restorative and whitening products. Here are the specifics on this unprecedented Heraeus offer, valid only through December 31, 2011:

? Purchase one Venus Diamond® Basic Kit (syringe or PLT), get another Venus Diamond® Basic Kit free!*
*Must Reference Campaign No. 1000803187

? Purchase 5 Venus White® Pro Patient Kits, get 2 Venus White® Ultra Patient Kits free!*
*Must Reference Campaign No. 1000803188

Venus Diamond®
The Venus Diamond® Syringe Basic Kit includes one 4-g syringe each of A1, A2, HK2.5, A3, A3.5, B1; a shade guide; directions for use; and samples of Venus® Supra polishing system and iBOND® Total Etch bonding adhesive. The Venus Diamond® PLT Basic Kit includes ten 0.25-g units of A1, A2, HKA2.5, A3, A3.5, B1; a shade guide; directions for use; and samples of Venus® Supra polishing system and iBOND® Total Etch bonding adhesive sample.

Launched in early 2009, Venus Diamond® is a revolutionary nano-hybrid composite offering low shrinkage stress, long-lasting polishability, and perfect color adaptation. Embodying the perfect balance of science and esthetics, it boasts a patented diamond formula, exceptional durability, unique handling, and easy shade matching. The optimized physical properties of Venus Diamond® are ideally suited for both simple and complex anterior and posterior restorations.

Venus White®
The Venus White® Pro Patient Kit includes six 1.2-mL syringes, tray case, and shade guide. The Venus White® Ultra Patient Kit includes 7 upper and 7 lower pre-filled trays. Together with the Venus White® Max in-office treatment, Venus White® Pro and Venus White® Ultra comprise the Venus White® suite of whitening options.

Venus White® Pro offers high-performance whitening at home. Customized trays filled with 16%, 22% or 35% carbamide peroxide strengths lighten a patient’s smile up to 8.4 shades. This mint-flavored formulation contains potassium nitrate to help decrease the sensitivity that is at times associated with bleaching. Available in sleek new packaging, Venus White® Pro is now even better as a stickier, more viscous gel.

Venus White® Ultra is a smart, convenient, entry-level whitening system that can give patients visibly whiter teeth in just 3 days. Seven upper and seven lower disposable trays are pre-filled with mint-flavored, 11.2% hydrogen peroxide gel. Ultra-thin trays are sized differently for the best fit, and are designed to mold securely around each tooth for maximum comfort. This once-a-day, at-home treatment can be used for up to 7 days, with no chair time or multiple visits required.

To redeem these Venus Diamond® and Venus White® offers, products must be purchased from an authorized Heraeus dealer in one transaction, on one invoice, to be submitted with a completed application. To obtain an application as well as complete offer guidelines, call Heraeus customer service at 800.431.1785. For more information on the Venus Diamond® and Venus White® product lines mentioned in this release, call 800.431.1785 or visit www.heraeusdentalusa.com.


About Heraeus
Heraeus, the precious metals and technology group headquartered in Hanau, Germany, is a global, private company with over 155 years of tradition. Our businesses include dental products and biomaterials, precious metals, sensors, quartz glass, and specialty lighting sources. With product revenues approaching € 2.6 billion and precious metal trading revenues of € 13.6 billion, as well as more than 12,300 employees in more than 110 companies worldwide, Heraeus holds a leading position in its global markets.

About Heraeus Kulzer Dental: Transforming Lives
The Heraeus Kulzer Dental Division mission is to advance the oral health of patients around the globe. To that end, we continually apply our research, science and global resources to deliver unparalleled innovation and exceptional products to both dental practitioners and laboratories. While product safety and efficacy are always our main goals, we also aim to create value-based products that unlock new levels of productivity in dental practices and dental laboratories. Interrelated products including the Venus® brand of low stress composites, Venus White® Whitening Systems, Flexitime® Impressions Systems, Gluma® Desensitizers, iBond® Bonding Solutions, PALA® Mondial® Teeth, and Modern Materials® Gypsum Products offer exceptional diagnosis, treatment, and restorative care.

Heraeus also collaborates with health care providers, researchers and academic institutions to support community wellbeing and overall oral health. To that end, Heraeus is a corporate supporter of the National Children's Oral Health Foundation, a nonprofit organization that provides access to care for thousands of underserved children, and the Breast Cancer Research Foundation.

Heraeus is the world’s largest private refiner with over 50 years experience. For more information on Heraeus or its products, call (800) 431-1785 or visit www.heraeusdentalusa.com.

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